Commercial Strategy

We have the ability to offer sales consultancy to companies of very different types, sizes and markets. We create synergies and obtain measurable results.

CREATING A MARKETING STRATEGY ACCORDING TO INTERESTS IN ALL AREAS

Marketing Strategy and Sales Consultancy are essential and necessary tools for the correct functioning and performance of a company or business.

The final goal is to define a business strategy according to the interests of each area: from finance and sales to marketing or logistics. In this way we create interdepartmental synergies to achieve the best performance of the business, thus obtaining better benefits.

SYNERGY OF THE SALES AND MARKETING CONSULTANCY

Sales analysis is a process that every company must do in order to adopt the most appropriate marketing techniques according to the target, product, sales point… To align sales forces with objectives, both qualitative and quantitative, is the basis for involving all teams and channels to consolidate results, not only the quantitative ones but also the qualitative ones. They take a lot of effort to be achieved but are of utmost relevance for medium and long-term strategies.

It is important to know the market, the sector in which we move, the competition and, after a thorough analysis, we must adopt the strategy that will make us reach business excellence.

At Lifting Group, we have been working for several years in sales consultancy for different types of customers, from big companies to SMEs or e-commerce, and in different channels and formats, such as: B2B, B2C, large distribution, sales forces on their own, online channels, external and hybrid sales forces. 

MARKETING STRATEGY AND SALES CONSULTANCY SERVICES

  • Current situation analysis: staff, capabilities, objectives, plans, mystery shopping and mystery call, etc.
  • Performance analysis: sales performance, objective achievement
  • Definition of Objectives, Strategy and Marketing/Trade action Roadmap
  • Implementation and objective achievement monitoring
  • Staff training and assessment

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