CREATING A MARKETING STRATEGY ACCORDING TO INTERESTS IN ALL AREAS
Marketing Strategy and Sales Consultancy are essential and necessary tools for the correct functioning and performance of a company or business.
The final goal is to define a business strategy according to the interests of each area: from finance and sales to marketing or logistics. In this way we create interdepartmental synergies to achieve the best performance of the business, thus obtaining better benefits.
SYNERGY OF THE SALES AND MARKETING CONSULTANCY
It is important to know the market, the sector in which we move, the competition and, after a thorough analysis, we must adopt the strategy that will make us reach business excellence.
At Lifting Group, we have been working for several years in sales consultancy for different types of customers, from big companies to SMEs or e-commerce, and in different channels and formats, such as: B2B, B2C, large distribution, sales forces on their own, online channels, external and hybrid sales forces.
MARKETING STRATEGY AND SALES CONSULTANCY SERVICES
- Current situation analysis: staff, capabilities, objectives, plans, mystery shopping and mystery call, etc.
- Performance analysis: sales performance, objective achievement
- Definition of Objectives, Strategy and Marketing/Trade action Roadmap
- Implementation and objective achievement monitoring
- Staff training and assessment