Creation of the brand/product identity

Thanks to our ability to bring creativity, effectiveness, and value, we throw ourselves into each project to achieve the success and gain the confidence of our clients. 

ACHIEVE A WINNING AND WELL-DIFFERENTIATED BRAND

Our hybrid services make us stand out from other agencies that offer these same services. The Lifting Group teams are made up of profiles with different specialties and abilities. Together, we can achieve projects such as the creation of a brand or product identity, from the point of view of our creative team, and with the support of our branding consultancy. Achieving Creativity + Effectiveness when building a brand allows us to give a strong base for transmitting values, a positioning, and a personality that their target audience will perceive, understand, and take ownership of. Likewise, we define a consistent and distinguishing discourse, to position our clients’ brand according to their goals and the market dynamics.

THE BRANDING VALUE: NAMING

Creating a brand name requires, once again, a hybrid concept. Creativity + Effectiveness means that an expert team must be involved, with a clearly defined working methodology to create winning names for products and brands. These must line up with the corporate strategy so that they meet their goals, whether they are local, national or global brands.

HOW TO CREATE A STRONG BRAND: CORPORATE IDENTITY / PRODUCT DESIGN

Design is subjective and subtle, but also very powerful to manage to transmit values and perceptions to the environment. Designing the identity of a brand or product goes beyond designing a logo. It requires providing it, from the very beginning, with the graphic, typographic, chromatic, and symbolical resources that it transmits. At the same time, it must enable all the graphic, physical, audiovisual and interactive materials to stand out, creating a real visual language personal to the brand.

HOW CAN LIFTING GROUP HELP YOUR BUSINESS TO CREATE A WINNING PRODUCT AND BRAND IDENTITY?

A brand cannot be constructed in just two days. Its development must be vibrant, and above all, constant and consistent over time. That is why, at Lifting Group, thanks to our ability to bring creativity, effectiveness, and value, we throw ourselves into each project to achieve the success and gain the confidence of our clients.

We believe that the stories, experiences and associations surrounding a branding strategy are very important. And they’re gaining power. This is because, with raised competition and an increasingly mature market, the ability to transmit emotions and feelings is highly important in a world dominated by technology.

Because both our creative team and the specialized consultants’ team are 100 % focused on providing that brand and product experience that makes our clients stand out and differentiate themselves from their competitors. This leads them to generate engagement with their audience, as well as helping them to achieve greater market penetration. We have managed to help companies and organizations exponentially improve their corporate presence and/or product, and to assimilate the connection between client and company, encouraging a dialogue between them. With a winning identity.

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