IMPROVE COMMUNICATION WITH YOUR CLIENTS
Email marketing is a powerful tool with which you will be able to communicate with your clients. In fact, studies on a large number of marketing directors from the most important companies with presence in the Online Channel show that, for 74 %, email marketing will remain a key element in their Online Channel strategy.
When used properly, it becomes a powerful ally to increase sales and leads or to promote events.
At Lifting Group, we advise you throughout the whole process. From alternatives to get new user registrations and implementing signup forms on your site, to designing newsletters and, of course, sending them out and subsequently optimizing them.
At our agency, we always care about advising and improving the results obtained. Our campaigns will allow you to know which aspects are working better, which is the best time to launch a campaign, which creativities work better, etc.
THIS IS HOW WE WORK ON SENDING OUT NEWSLETTERS AT LIFTING GROUP
WE JOINTLY DEFINE THE GOALS
Every communication tool is used to achieve a goal. Our newsletters will be different depending on whether the final goal is to increase sales, to get leads or more traffic, to promote an event, etc.
WE EVALUATE THE INITIAL SITUATION
Have previous campaigns been carried out? Were they working? Do they use a delivery platform? Do we have a segmented database? What delivery volume do we expect?
WE PREPARE A PLATFORM
It is most common to use a delivery platform to launch the campaigns. There are many options on the market, and at Lifting Group we have worked with all of them. Benchmark, Mailchimp, and Splio are the most frequently used. However, if you prefer to take charge of this aspect, we will advise you on the others.
We help you to define the most effective content, design and subject. We schedule the campaign, check its proper visualization on every device, and send it out.
WE MEASURE RESULTS
We analyze and suggest improvements for next mailings.
IMPROVE THE RELATIONSHIP WITH YOUR CLIENTS
The use of newsletters as a way of communicating with your client and strengthening sales, getting leads, or for any other goal is a useful tool to stand out from your competition.
WHY INVEST IN EMAIL MARKETING?
- It is economical. Email marketing is one of the most affordable channels to reach potential clients. Equally perfect for small, medium or large companies.
- It allows you to measure results. Unlike other methods, email marketing allows you to know who opens your emails, where users click, which subject they prefer, the best time to send them, and other highly-important data for optimizing your campaigns.
- User Segmentation. This is one of email marketing’s wonders. If it is properly used, it can significantly increase your opening rates.
- The concept is to segment your database according to a variable such as interests, sex, age, etc. and to send out the most suitable campaign.
- Message Customization. In spite of being a mass media channel, newsletters enable to use dynamic fields to customize your message. You can address the client with their first and second name, and converse about what they are really interested in.
- Test A/B. One of the aspects we like the most about sending newsletters is that it allows you to test any idea. You may not have a clear idea of which subject will have more impact, or which is the best time for your users.
- Despite the many studies in that regard, each sector is different, and so, the use of frequent campaigns will allow you to answer all these questions.
- It provides you with a high ROI and it helps you to increase customer loyalty.