Eudec Food achieves a position as reference in its sector with made-to-measure strategic actions
High quality and home-made traditional flavor, the Eudec Food pre-cooked products are characterized by being prepared with the best ingredients. For this reason, they are leaders in the preparation of vacuum-packed, pasteurized meals and cooked dishes, also known as convenience food. After over 20 years working in the catering and pre-cooked product world, they are still innovating and improving their services.
For this reason, they contacted Lifting Group’s team of strategic consultants to continue growing and widening their target audience. Eudec Food’s intent to grow in the Online Channel was clear and was carried out through the eCommerce platform, aimed at different sectors and various areas of catering such as hotels, schools or health centers.
At offline level, the main objective was to bring visibility and awareness to Eudec Food with the aim of positioning the brand as a reference in its sector. In this regard, we highlight the organization of roadshows in Barcelona and Madrid with target professionals, and the strategy for entering the hotel sector through the creation of a menu of special products and the later elaboration of specific supports for its communication.
- Brand positioning within the sector and its move to become a benchmark.
- Definition of a global growth strategy centered on the Online Channel.
- Lead generation.
- SEO Strategy | Organic positioning.
- Activation of SEM campaigns | Maximize conversions.
Corporate image unification.
- Increase in the number of visits with sustained annual growth rate of 23.62 %.
- Increase in organic sessions with an annual growth rate of over 40 %.
- First positions for the keywords most relevant to the business.