LIFTING GROUP IN THE INDUSTRIAL SECTOR
The life cycles of products which are in production and operations, in development, and on production lines, very often do not match the life cycles of the products/brands on the market. For this reason, it is essential to have properly identified the life cycles, competitors, and substitute products. In this way, it is necessary to apply an analytical and strategic base for an effective product market entry that does not imply a huge effort regarding commercialization. Therefore, the key elements leading to a successful strategy must be clearly identified. For example, formats, pricing policy, etc. All this has led us to get our clients to lead the market in some cases, or to become very profitable supporters.