WITHOUT CONTACTS, THERE ARE NO POTENTIAL CLIENTS. WITHOUT POTENTIALS, THERE ARE NO CLIENTS.
For the B2B sectors and markets, the journey from the first contact to the first sale is a key journey. The dream would be to have a completely vertical funnel or, in fact, to have no funnel, and any lead that comes in to become a client. Nevertheless, Lifting Group’s Lead Nurturing and Sales Hacking service is focused on increasing lead achievement and widening the conversion funnel to its maximum capacity.
HOW DOES LIFTING GROUP DEVELOP LEAD NURTURING AND SALES HACKING?
We take care of connecting the different stages of the purchase funnel in a quicker way for potentials as well as increasing the entrance of leads. We aim towards investing less effort and time in those two fundamental parts of sales achievement.
LEAD NURTURING FOCUSES ON:
Getting users that are potential leads to become real leads. Identifying the contract/purchase process and at what stage these users are in it (either gathering information, looking for solutions or a change, etc.). For this kind of users, it is important that they know your company, and that you give them the appropriate information according to the moment of the decision-making process they are at.
Identifying leads that are at the relevant moment of the contract/purchase process.
Recovering leads and returning them into the sales cycle.
Lead Nurturing is an automated multi-channel strategy, as it is highly important to transmit and keep contact with the users wherever they are. It is not based solely on an email marketing strategy or a Content Marketing strategy, but these complement each other and are based on customization. The important thing is to establish a relationship with the user which beneficial to the both the user and the brand; to give them a relevant flow of content that keeps their interest in us. And, what about the role of the user? They put their trust in us, little by little, and that will lead them to purchase or contract our products or services.
SALES HACKING IS FOCUSED ON:
Getting the maximum possible number of potential leads, through:
Collection of data actions
Generating the maximum number of first contacts from leads
Segmenting in an automated way
Defining the key processes for sales team efficiency. Sales Consultancy
WHY DOES YOUR COMPANY NEED LEAD NURTURING AND SALES HACKING? AND… WHY IS LIFTING GROUP THE APPROPRIATE PARTNER FOR IT?
The answer to the first question consists of the following compelling reasons:
- To generate more contacts
- To get better quality contacts
- To accelerate the sales cycle
- To automate processes
- To generate a higher brand visibility and confidence from the user
- To have much more information about your leads
And the main answer to the second question is clear. Because we know how to do it, and we have already succeeded. At Lifting Group, we ensure the efficiency of our clients’ businesses increases. We intend to turn our clients’ success into the axis of our own success.