AT LIFTING GROUP, WE LEAD THE MARKETING AUTOMATION STRATEGY APPROACH AND IMPLEMENTATION
The potential that Marketing Automation tools and solutions bring to a company’s Marketing and Communication strategy, whether it be the Online Channel or Omni-Channel, is huge. However, technology is useless without a strategic approach, knowledge of the capabilities, or some clearly defined goals. Marketing Automation is based on creating actions within technological solutions to automate leads and sales achievement processes.
MARKETING AUTOMATION WITHIN REACH AND AT THE SERVICE OF OUR CLIENTS’ BUSINESS GENERATION
The Lifting Group consulting team that leads the Marketing Automation Consultancy services, the marketing automation strategy implementation services, and the marketing automation solution services are specialists in business generation. All of this is done by defining the implementation of suitable solutions for each client according to their business goals.
Our approach is focused on the ability to identify processes and relevant actions, to define formats, and to automate marketing, communication and commercial actions in the most rational, rigorous and quickest way possible to increase our clients’ business.
WHAT AREAS DO WE WORK ON IN OUR MARKETING AUTOMATION SERVICES AND MARKETING AUTOMATION CONSULTANCY?
- Our Marketing Automation services work on:
- Identifying the current processes, defining their consistency and effectiveness
- Defining the suitable data and contact segmentation
- Defining goals and the suitable purchase funnel model
- Defining an action and testing workflow
- Defining suitable marketing automation solutions (software, apps, etc.)
- Identifying and implementing customization models
- Defining prediction, reporting and attribution models
- Training the teams involved and aligning the Marketing and Sales teams
WHICH ACTIONS ARE GIVEN SPECIAL EMPHASIS IN MARKETING AUTOMATION?
- Email Marketing
- Landing pages
- Campaign management
- Scoring and Rating
- Lead Management and Lead Nurturing
- CRM integration
- Social Media
HOW CAN LIFTING GROUP HELP YOUR BUSINESS TO IMPLEMENT AN EFFECTIVE MARKETING AUTOMATION STRATEGY?
Lifting Group focuses its Marketing Automation services on getting companies to build, in a strong and effective way, a consistent and suitable model for their goals. We know the implementation processes and we have a wide expertise, after many years working with the main Marketing Automation tools (Oracle Eloqua, SmartFocus, Marketo, SAP, Microsoft). But our biggest satisfaction is that we have helped many companies and organizations to exponentially improve the generation of leads and their conversion into business.