Marketing Management Outsourcing

The externalization of an area or part of the company allows the incorporation of services specialized in defining and implementing successful strategies.

MORE THAN OUTSOURCING: SPECIALIZATION TO CONTRIBUTE A HIGH ADDED VALUE

Lifting Group offers its Marketing Outsourcing service to companies that require a marketing team to help them answer market dynamics quickly and effectively. Our team is specialized in marketing externalization in various ways:

Integrally, i.e.  the whole department (with all the scope and responsibilities of a marketing team), a service that we call Marketing Management Outsourcing.

Or a part of the marketing department, Marketing Outsourcing of Channels, taking the responsibility of leading the strategy and actions in one or several channels (but always collaborating with a team/internal manager from our customer). Within our services, there is one specially dedicated to Online Channel externalization (Online Marketing Management Outsourcing).

The Marketing Outsourcing services (Marketing Management Outsourcing and Marketing Outsourcing of Channels) not only allow our customers to save resources and gain profitability, but also mean a better business performance, thanks to the externalization of an area or a part of the company by adding a marketing agency specialized in defining and implementing successful strategies. Marketing Externalization is one of our specialties, where we can contribute with a high added value.

It is also the opportunity to join forces with a team of experts that adapts to the needs of each company, and that aims to increase competitiveness and to ensure future success. Our team of consultants, technicians, and juniors implements a unique methodology of which Lifting Group guarantees that its customers will perceive the effectiveness, implication and expertise. In this way, our customers can get the most out of our services and the defined strategy.

THE EXTERNAL MARKETING SERVICE: OUTSOURCING FOR COMPANIES THAT WANT TO INCREASE THEIR PERFORMANCE

The Marketing Outsourcing service of Lifting Group aims to increase our customers’ performance and competitiveness through selective strategies and a unique methodology. The latter consolidates our priority in defining the “what” but always keeping in mind that performance and final success lie in the “how”. Lifting Group’s innovative outsourcing service for businesses is oriented towards different business types: big companies, SMBs and start-ups, and adapts to the needs of each customer depending on their activity sector, the products and services they offer and the channels they reach.

Both the Marketing Management Outsourcing and the Marketing Outsourcing of Channels offer our customers the opportunity to externalize a part or all of its marketing area. In many cases, it is a department lacking in definition and with few resources, where Lifting Group contributes with a proactive team led by a Senior Marketing Consultant, who takes care of defining and implementing our customers’ Marketing strategy. This Senior Consultant is not only in charge of defining the strategy but also has the support of a profiling team that, depending on the service scope, is made up of experts in the different channels and needed actions to successfully carry out our customers’ marketing strategy and, in short, to achieve the set goals.

THE BASIS OF SUCCESS FOR LIFTING GROUP’S MARKETING OUTSOURCING FOR COMPANIES

We offer a Marketing Outsourcing service for companies which is effective and objective-oriented with a methodology that ensures performance.

Team: the strategy team, the development manager development and the Lifting Consulting Senior Consultants take care of identifying the customer’s needs to assess the team to be allocated, the different profiles, the scope of the service and the required dedicated hours. They also define the needed profiles for services that complement the strategy implementation and interact depending on the scope, such as: html layout, graphic design team, experts or consultants specialized in other channels for specific moments of the strategy implementation.

Methodology: Lifting Group’s outsourcing for companies follows a methodology based on five key elements.

  • ANALYSIS TO DEFINE THE NEEDS. STRATEGY DEFINITION
  • PERFORMANCE STRATEGY PLANNING. IMPLEMENTATION ROADMAP IMPLEMENTATION. TEAM INVOLVEMENT | LIFTING GROUP METHODOLOGY
  • FOLLOW-UP. MONTHLY REPORTS AND REGULAR FOLLOW-UP MEETINGS
  • STRATEGY EVOLUTION AND ADAPTATION DEPENDING ON PERFORMANCE SCENARIO AND GOAL ACHIEVEMENT. ADJUSTMENT TO OBJECTIVES

LIFTING GROUP OUTSOURCING FOR COMPANIES RESPONSIBILITY AREAS

  • OPERATIONAL STRATEGY
  • EXPANSION | INTERNATIONALIZATION
  • ONLINE AND OFFLINE COMMUNICATION
  • SALES | B2B
  • RETAIL | SALES POINT
  • BRANDING
  • OFFLINE COMMUNICATION

 

LIFTING GROUP OUTSOURCING AND EXTERNAL MARKETING SERVICE REFERENCE OF

Lifting Group stands out from other consultancies and marketing agencies because it is really able to externalize an area, channel or the whole marketing department, thanks to its innovative service and methodology. Our service is characterized by a total involvement in each project which makes us feel like another department in our customers’ company.

Our close communication and our flexibility when working make our external marketing service the perfect partner for our customers’ development.

A MULTIDISCIPLINAR MARKETING AND OUTSOURCING SERVICES AGENCY

Lifting Group’s Marketing Management Outsourcing and Marketing Channel Outsourcing service is structured in an innovative way which differentiates it from the rest of marketing agencies, thanks to a system of assigned monthly hours and the profiles and needed abilities according to project requirements and/or its scope. All this allow us to offer flexible outsourcing services which are fully adapted to our customers’ needs and requirements.

Thanks to the roadmap definition at the beginning of each project, the hours are adjusted to the service’s situation at every moment, and they are assigned to the different teams so as to benefit from the best professionals in a more competitive and effective way.

We also have our own deliverables and tools for controlling performance, personalized with our marketing agency identity and the customers’.

Lifting Group’s outsourcing services allow our customer’s executives, managers or department managers to dedicate their resources and attention to other areas of the company and to externalize an important department to a specialized and trustworthy marketing agency, making Lifting Group a strategic partner aimed at the achievement of our customers’ goals.

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