CMDSport 2017

Caso de éxito CMDSport estrategia digital

CMDSport doubles its web traffic thanks to a bespoke Digital Strategy

CMDSport is a magazine “for those who live sport with passion”. CMDSport offers key information  for all sports practitioners and fans who would like to find interesting information about the world of sport or share experiences.
The magazine has an online edition, a printed edition and weekly newsletters, to put the best and most complete information about the current sporting panorama in the hands of the whole family. Furthermore, CMDSport is not only for the end user: it is an essential tool for professionals in the world of sport. Thanks to constant updating, it allows professionals to be fully informed at all times so they can take appropriate decisions.

CMDSport is a client who has trusted in Lifting Group for the last 4 years; when CMDSport made contact with Lifting  Group our team of consultants began to work on the development of a web responsive design to successfully improve the visibility and positioning of the brand.
In parallel, at Lifting Group we carried out a Digital Strategy based on the onsite optimisation of the page and on developing an SEO strategy to increase the organic traffic to the page and generate a rise in the number of subscribers.

This year, 2017, Lifting Group attained higher organic web traffic in  comparison with the same period a year earlier (January-October), the total web page traffic rising by 94.10%. .
Likewise, by means of the Digital Strategy which is being implemented, a proposal to improve the business strategy in the Digital Channel has been put forward through a monetization analysis in which, among other measures, with an SEO proposal using the system AMP (Accelerated Mobile Pages) which will enable capture of more traffic at an online level, in addition to having a competitive advantage in Google News, which will boost the visibility of the news of CMD Sport considerably. Similarly, at Lifting Group we have helped CMD Sport to improve decision-making in its strategy of advertisers on the web page.
Thanks to the conducted by our expert consultants, CMD has managed to improve its positioning and visibility and achieve a considerable rise in traffic to the page.
 

 

NEEDS

  • Increase the traffic to the web page.
  • Raise the number of subscriptions to the newsletter.
  • Increase the followers on Social Networks.
  • Increase the organic traffic.
  • Improve user experience.
  • Improve the Analytics/Conversion: monetization strategy.

 

 

 

 

 

 

 

 

 

caso exito CMD sports

 

 

 

 

 

 

 

 

 

 

 

RESULTS OBTAINED

  • Rise of 94.10% in overall traffic to the page compared with the same period last year (January – October)
  • Increase of 135.60% in organic traffic (687,429 organic sessions).
  • Reduction in the bounce rate.
  • Increase in the average duration of the session.

 

SERVICES PERFORMED

SEO
 Email Marketing
UX – User Experience
UX – Analytics/Conversion

CMDSport is an example of a client who has been trusting the team of experts in Marketing Outsourcing to improve the positioning and performance of their online magazine. If you would like to find out about the preceding CMDSport case study, click here.

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