WORKING ON E-REPUTATION ATTRACTS USERS
Managing digital identity has nowadays become a double-edged sword for companies. A malicious comment on a forum or social network is enough to create a first-order online crisis that can destroy our online reputation. In the same way you treat a cold, the best procedure is to prevent and wrap up. Prevention in the digital world means a good Online Reputation Management strategy.
At Lifting Group, we are specialists in Online Reputation. We know how to strengthen your company’s digital identity, not only to make it more resistant against possible online crises but also to contact your customers so they ‘evangelize’ your brand, identify trends and get a bidirectional communication based on the customer.
THIS IS HOW WE BUILD AND PROTECT YOUR DIGITAL IDENTITY AT LIFTING GROUP
WE MONITOR WHAT IS BEING SAID ABOUT YOUR BRAND
First we carry out a deep search, in which we examine what is being said about your brand or company.
WE BUILD A POSITIVE ONLINE REPUTATION
We create quality content that talks positively about your company and we distribute it among channels with a strong authority. We also check that your website’s content is correctly indexed in all search engines.
IN CASE OF ONLINE CRISIS: WE ANALYSIS ITS SCOPE
It is not the same if it happens on a website with little authority than on one which is well-positioned in search engines. No matter the problem, we have an Online Reputation strategy to solve it.
WE “REMOVE” NEGATIVE RESULTS
If it is the most appropriate option, we put negative comments in the search of your brand or product into the background. Or, if the comments are false or generated by your competitors, we reach an amical agreement and negotiate with the websites to remove them.
WE KEEP YOU INFORMED ALL THE TIME
Every month, we send you a report so you can check how our Online Reputation strategy is evolving. This report features quantitative data and a quantitative analysis carried out by a team of specialists.
WHY INVEST IN ONLINE REPUTATION MANAGEMENT?
+Trust for your customers
+Quality content in the first positions of Google
+Influence in purchase decisions
+Control over what is being said about your company
+Profitability of your Marketing actions
+Protection against negative comments