Specialized Agency in SEO Positioning
Lifting Group is a fully specialized agency in SEO services. Hundreds of clients have relied and still rely on our experience to improve their search engine positioning and appear in the first results of search engines such as Google, Baidu, Yandex, Yahoo or Bing. We analyze your business with you and adjust the strategy according to the objectives you wish to achieve.
As well as guaranteeing you an optimal SEO positioning, our online consultants assess you to offer completely personalized suggestions that are always aimed at improving your business, according to the constant changes that occur in the variable area of online marketing. This is because our search engine positioning service fits perfectly into your overall online strategy, in order to carry out tasks that are aligned with the set objectives in all the areas it covers.
What methodology do we apply to improve your SEO positioning?
1- We carry out an initial analysis of your business and your current position
We sit down with you to assess your business and to adapt the objectives to be achieved through online strategy. We base this analysis on the following aspects:
- Keyword analysis: we look for the key words that are potential for improving your web’s SEO.
- SEO Onsite analysis: we assess all the content in your page to improve any aspect affecting the position.
- SEO Offsite analysis: we investigate your current SEO and your competitors’ in order to establish a strategy to be followed.
- Definition of strategy and KPIs: from the results obtained in the previous stages, we set steps to follow through communication strategy. Once this step is completed, the SEO strategy is ready to be implemented.
2- Onsite implementation
Using the results obtained in prior research, we apply the appropriate improvements to the page to ensure the set objectives. We carry out improvements regarding accessibility, navigability, URL evaluation or content optimization, among others, with the objective of improving user experience on the site and certifying a preeminent SEO position.
3- Offsite implementation
On one hand, with the goal of improving your SEO position, we carry out link-building tasks to create quality links that direct to your website; on the other hand, we manage your online reputation through the creation of a content strategy, the optimization of your social networks and the elaboration and delivery of press releases and articles in related websites.
4- Monitoring and evolution stage
To ensure the fulfilment of the predefined objectives, we constantly monitor the results to modify the strategy if necessary. We monitor performance through KPI achievement, and we prepare and present you with a monthly report, which includes results, proposals for improvement and opportunity identification.
Why does your business need a SEO strategy?
- Visibility and presence, a notable position in search engines provide you more visibility among the audience, besides associating the brand with quality standards, relevance and visibility.
- Quality traffic, positioning your web in a natural way among the first search results gives you credibility among the audience interested in your activity or sector, so the chances of them going to your website and making contact or ordering a purchase increase.
- Micro and macro-segmentation. The different onsite and offsite analysis techniques enable your website content optimization so the different audience segments you are interested in click on your website.
- High ROI. Improvement in your site’s positioning will increase the amount of audience with a real interest in your website, so the achievement of your sales objectives or acquisition objectives will exponentially increase.
- Long-lasting investment. Constant and adaptable optimization of SEO positioning enables to guarantee the long-term achievement of your objectives.
- Flexibility. We adapt to your needs, budget and priorities. We make the necessary changes to your strategy in order to help you improve your business according to your guidelines.
- Measurable results. Our methodology provides results that are easy to measure and value. We track positioning and other KPI to adapt the strategy and continue to offer the expected results.