Surania, creativity and personalization to offer a unique buying experience
Creating a unique design for each client is one of the keys to success for Surania, the bikini and swimsuit brand which offers the possibility of combining your garments to achieve a model completely adapted to your needs. It doesn’t just stand out because the large variety of options for personalization, but also because of the quality of the fabric and manufacturing of all its garments, as well as the wide range of its catalog. All of this is intended to offer a product which is 100% adapted to the needs and measurements of each customer to achieve a unique buying experience, both enjoyable and creative. Additionally, the option to play with different options and combinations make this brand an option which is clearly distinguishable from its competitors, capable of standing out in the world of swimwear on a global level.
From Lifting Group we have developed a business strategy centered on the online medium, with a reach of more than 40 countries and are especially prominent in 6 of them, where the business creation is more centralized. We work with the aim of increasing the visibility and recognition of the brand Surania around the world and to do this we perform a variety of communicative actions both on and offline, on a national and international level.
One of the principal aims for this customer has been in the increase in traffic organic, paid, referral and social media. The constant improvement and optimization of the conversion rate and the improvement of the buying experience through the website makes this brand a benchmark within the swimwear sector. Within the digital strategy various actions have been carried out for Inbound and Outbound Marketing, focusing on increasing and reestablishing website traffic, as well has putting into place various loyalty schemes as its customer portfolio grows.
- Increasing the brand’s online presence, fame and visibility at an international level.
- Increasing traffic of the brand’s website.
- Increasing the conversion rate.
- Increasing the percentage of repeat customers and establishing a loyalty scheme.
- Increase of sessions of more than 90%, surpassing one million visits.
- Increasing the visibility of kws positioned at 25%.
- Increase of 10% of return customers.
- Increase of more than 40% of invoicing.
- Increase of 25% in business from organic traffic.