
The risks involved not taking into account the attribution models in Digital Channels.
When studying the data and main KPIs of a business, the most important thing is to make sense of the numbers and reach pertinent conclusions ... Read More
When studying the data and main KPIs of a business, the most important thing is to make sense of the numbers and reach pertinent conclusions ... Read More
Lead, define, and implement...being responsible for the strategic management of a company in the area of marketing is a task that requires specialization, experience, creativity, ... Read More
The marketing strategies for points of sale are focused on providing greater income to your business and the so called "moment of truth" when the ... Read More
2016 has been a year in which the team has become stronger with new talent and new recruits. Since the end of the year, Ivan Suárez, ... Read More
The year has come to an end and now is a good moment to go over the main Marketing Trends of 2016 and apply them to ... Read More
The last two articles have been written against the clock and rushed...my original commitment was to write a few lines every month directed at a ... Read More