CONVERSION AS THE AXIS OF DIGITAL STRATEGY
At Lifting Group, we are experts in UX (or user experience) consulting services. Our wide experience in developing digital projects has allowed us to create a contrasted and effective methodology to improve user experience with websites and applications.
An improvement of usability and a positive user experience result in an increase of conversions, which also implies an increase in your business’s income.
Companies often make the mistake of assigning the majority of their digital strategy resources to actions focused on acquisition and loyalty building, without taking into account that conversion is the key factor for the other digital strategies to make sense.
OUR UX CONSULTANCY METHODOLOGY
- Investigating users to recognize their behaviour, needs, and objectives, and to detect the possible problems to acquire them.
- Proposing specific actions for improvement based on the detected issues.
- Testing the real effectiveness of the proposed actions.
- Implementing the winning proposals in a prioritized way.
- Analysing implementation evolution and considering new improvements in accordance with the results
WHAT UX TECHNIQUES DO WE USE?
- Web Analytics
- Usability tests
- Session recording
- Five-second test
- Surveys (online and offline)
- Heuristic assessments by experts
- A/B tests
WHY INVEST IN USER EXPERIENCE?
- Increase of sales and incomes
- Increase of conversion rate
- Reduction of abandonment rate
- Improvement of user satisfaction
- Costs and time reduction
- More profit than in other strategies
- It enables to know your customers’ profile in detail