{"id":57990,"date":"2023-07-26T08:49:10","date_gmt":"2023-07-26T08:49:10","guid":{"rendered":"https:\/\/www.liftingroup.com\/caso_exito\/ferrer-abello-caso-exito-2\/"},"modified":"2023-08-16T12:15:45","modified_gmt":"2023-08-16T12:15:45","slug":"ferrer-abello-case-study","status":"publish","type":"caso_exito","link":"https:\/\/www.liftingroup.com\/en\/ferrer-abello-case-study\/","title":{"rendered":"Ferrer Abell\u00f3 – From support to value creation"},"content":{"rendered":"
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The Energy of Change<\/h2>\n[\/vc_wp_text][vc_wp_text el_class=”caso-exito-new-first-text”]\n

We assist in defining the communication plan and brand architecture, as well as in implementing the brand strategy to consolidate their corporate image.<\/p>\n[\/vc_wp_text][vc_single_image image=”57569″ img_size=”full” alignment=”center” el_class=”caso-exito-new-imagen-logo”][\/vc_column][\/vc_row][vc_section css=”.vc_custom_1690445996829{background-color: #f5f5f5 !important;}” el_class=”section-caso-exito-reto-servicio”][vc_row el_class=”width-default”][vc_column][vc_wp_text el_class=”title-new-caso-exito”]\n

The challenge of the service<\/h2>\n[\/vc_wp_text][vc_wp_text el_class=”text-expander1 texts-caso-exito”]\n

At <\/span>Lifting Group<\/strong> we have been partners with <\/span>Ferrer Abell\u00f3 Group<\/strong> since 2021 in the definition of the <\/span>Communication Plan<\/strong> and <\/span>Brand Architecture Strategy<\/strong>,<\/b> as well as in the implementation of both <\/span>online<\/strong> and <\/span>offline<\/strong> actions, in order to consolidate its <\/span>corporate image<\/strong> and increase its visibility on the <\/span>Digital Channel.<\/strong><\/p>\n

The group comes from the consolidation of a<\/span> family business<\/strong> dedicated mainly to the distribution of fuel.<\/strong> At the beginning, the market in which the group operated was in decline and, above all, very little digitized and with<\/span> little access to digital tools<\/strong>. Under this premise, the Group was faced with a strong need to bet on a <\/span>Digital Strategic<\/strong> Partner<\/strong> that would give them the opportunity to <\/span>evolve digitally.<\/strong><\/p>\n

The <\/span>Group<\/strong> needed to work on a <\/span>brand architecture for the 6 independent brands<\/strong>, as well as to propose and define a <\/span>global digital marketing strategy<\/strong> capable of breaking into the market in a competitive way.<\/span><\/p>\n[\/vc_wp_text][vc_raw_js]JTNDc2NyaXB0JTNFJTBBalF1ZXJ5JTI4ZG9jdW1lbnQlMjkucmVhZHklMjhmdW5jdGlvbiUyOCUyMCUyNCUyMCUyOSU3QiUwQSUwQSUyRiUyQSUyMFRFWFQlMjBFWFBBTkRFUiUyMCUyQSUyRiUwQSUyNCUyOCUyNy50ZXh0LWV4cGFuZGVyMSUyNyUyOS5leHBhbmRlciUyOCU3QiUwQSUyMCUyMCUyMCUyMHNsaWNlUG9pbnQlM0ElMjAlMjAlMjAlMjAlMjAlMjAlMjA2NTAlMkMlMjAlMjAlMkYlMkYlMjBkZWZhdWx0JTIwaXMlMjAxMDAlMEElMjAlMjAlMjAlMjBleHBhbmRQcmVmaXglM0ElMjAlMjAlMjAlMjAlMjAlMjclMjAlMjclMkMlMjAlMkYlMkYlMjBkZWZhdWx0JTIwaXMlMjAlMjcuLi4lMjAlMjclMEElMjAlMjAlMjAlMjBleHBhbmRUZXh0JTNBJTIwJTIwJTIwJTIwJTIwJTIwJTIwJTI3TGVlciUyMG0lQzMlQTFzJTI3JTJDJTIwJTJGJTJGJTIwZGVmYXVsdCUyMGlzJTIwJTI3cmVhZCUyMG1vcmUlMjclMEElMjAlMjAlMjAlMjBjb2xsYXBzZVRpbWVyJTNBJTIwJTIwJTIwJTIwNTAwMCUyQyUyMCUyRiUyRiUyMHJlLWNvbGxhcHNlcyUyMGFmdGVyJTIwNSUyMHNlY29uZHMlM0IlMjBkZWZhdWx0JTIwaXMlMjAwJTJDJTIwc28lMjBubyUyMHJlLWNvbGxhcHNpbmclMEElMjAlMjAlMjAlMjB1c2VyQ29sbGFwc2VUZXh0JTNBJTIwJTI3TGVlciUyMG1lbm9zJTI3JTIwJTIwJTJGJTJGJTIwZGVmYXVsdCUyMGlzJTIwJTI3cmVhZCUyMGxlc3MlMjclMEElMjAlMjAlN0QlMjklM0IlMEElN0QlMjklM0IlMEElM0MlMkZzY3JpcHQlM0U=[\/vc_raw_js][\/vc_column][\/vc_row][\/vc_section][vc_section css=”.vc_custom_1690446027029{background-color: #03648e !important;}” el_class=”section-caso-exito-la-solucion”][vc_row el_class=”width-default”][vc_column][vc_wp_text el_class=”title-new-caso-exito color-white”]\n

The solution<\/h2>\n[\/vc_wp_text][vc_wp_text el_class=”text-expander2 color-white texts-caso-exito”]\n

Our<\/span> Marketing Outsourcing<\/strong> teams continue working to increase the <\/span>visibility <\/strong>of the <\/span>different brands<\/strong> of the<\/span> Group<\/strong>, as well as defining a strategy focused on the <\/span>growth of followers <\/strong>in the different <\/span>social networks<\/strong>.<\/strong> Additionally, the team continues to <\/span>optimize<\/strong> and <\/span>enhance internal communication<\/strong>,<\/strong> through various email marketing campaigns to communicate the latest news of the company, and thus to increase and <\/span>strengthen the feeling of belonging.<\/strong><\/p>\n

In order to develop all the necessary actions and achieve the objectives and challenges set, our <\/span>Marketing Outsourcing <\/b>teams<\/strong> together with our<\/span> Digital Creative Agency, Imagine Creative Ideas<\/strong>, developed a series of materials and resources to implement the actions proposed for the Group, both <\/span>online <\/strong>and offline.<\/strong><\/p>\n

To enhance the <\/span>visibility<\/strong> and<\/span> corporate communication<\/strong> of the Group, the teams decided to design different corporate materials to generate impact on the perception of the different brands and at the same time aligned with the defined <\/span>branding strategies<\/strong>. With their creation and design, we achieved the <\/span>expected visibility<\/strong> and <\/span>recognition<\/strong> both <\/span>internally<\/strong> and <\/span>externally<\/strong><\/p>\n[\/vc_wp_text][vc_raw_js]JTNDc2NyaXB0JTNFJTBBalF1ZXJ5JTI4ZG9jdW1lbnQlMjkucmVhZHklMjhmdW5jdGlvbiUyOCUyMCUyNCUyMCUyOSU3QiUwQSUwQSUyRiUyQSUyMFRFWFQlMjBFWFBBTkRFUiUyMCUyQSUyRiUwQSUyNCUyOCUyNy50ZXh0LWV4cGFuZGVyMiUyNyUyOS5leHBhbmRlciUyOCU3QiUwQSUyMCUyMCUyMCUyMHNsaWNlUG9pbnQlM0ElMjAlMjAlMjAlMjAlMjAlMjAlMjA4MDAlMkMlMjAlMjAlMkYlMkYlMjBkZWZhdWx0JTIwaXMlMjAxMDAlMEElMjAlMjAlMjAlMjBleHBhbmRQcmVmaXglM0ElMjAlMjAlMjAlMjAlMjAlMjclMjAlMjclMkMlMjAlMkYlMkYlMjBkZWZhdWx0JTIwaXMlMjAlMjcuLi4lMjAlMjclMEElMjAlMjAlMjAlMjBleHBhbmRUZXh0JTNBJTIwJTIwJTIwJTIwJTIwJTIwJTIwJTI3TGVlciUyMG0lQzMlQTFzJTI3JTJDJTIwJTJGJTJGJTIwZGVmYXVsdCUyMGlzJTIwJTI3cmVhZCUyMG1vcmUlMjclMEElMjAlMjAlMjAlMjBjb2xsYXBzZVRpbWVyJTNBJTIwJTIwJTIwJTIwNTAwMCUyQyUyMCUyRiUyRiUyMHJlLWNvbGxhcHNlcyUyMGFmdGVyJTIwNSUyMHNlY29uZHMlM0IlMjBkZWZhdWx0JTIwaXMlMjAwJTJDJTIwc28lMjBubyUyMHJlLWNvbGxhcHNpbmclMEElMjAlMjAlMjAlMjB1c2VyQ29sbGFwc2VUZXh0JTNBJTIwJTI3TGVlciUyMG1lbm9zJTI3JTIwJTIwJTJGJTJGJTIwZGVmYXVsdCUyMGlzJTIwJTI3cmVhZCUyMGxlc3MlMjclMEElMjAlMjAlN0QlMjklM0IlMEElN0QlMjklM0IlMEElM0MlMkZzY3JpcHQlM0U=[\/vc_raw_js][\/vc_column][\/vc_row][\/vc_section][vc_section el_class=”section-caso-exito-logros-dejan-huella”][vc_row el_class=”width-default”][vc_column][vc_wp_text el_class=”title-new-caso-exito”]\n

Achievements that leave a mark<\/h2>\n[\/vc_wp_text][\/vc_column][\/vc_row][vc_row el_class=”width-default logros-casos-exito”][vc_column][vc_row_inner el_class=”about-new-facts about-first-section”][vc_column_inner width=”1\/4″][vc_wp_text el_class=”text-facts-title text-type-1″]Historical<\/span>
\n+3<\/span><\/span>
\nYears of relationship<\/span>[\/vc_wp_text][\/vc_column_inner][vc_column_inner width=”1\/4″][vc_wp_text el_class=”text-facts-title text-type-1″]Scope<\/span>
\n+5<\/span><\/span>
\nAdditional Projects<\/span>[\/vc_wp_text][\/vc_column_inner][vc_column_inner width=”1\/4″][vc_wp_text el_class=”text-facts-title text-type-1″]Company<\/span>
\n+5<\/span><\/span>
\nIndependent brands<\/span>[\/vc_wp_text][\/vc_column_inner][vc_column_inner width=”1\/4″][vc_wp_text el_class=”text-facts-title text-type-1″]Business<\/span>
\n+2.800<\/span><\/span>
\nGenerated contacts<\/span>[\/vc_wp_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_class=”about-new-facts about-first-section”][vc_column_inner width=”1\/4″][\/vc_column_inner][vc_column_inner width=”1\/4″][vc_wp_text el_class=”text-facts-title text-type-1″]Engagement<\/span>
\n+1.500<\/span><\/span>
\nNew subscribers last semester<\/span>[\/vc_wp_text][\/vc_column_inner][vc_column_inner width=”1\/4″][vc_wp_text el_class=”text-facts-title text-type-1″]Traffic<\/span>
\n+44.000<\/span><\/span>
\nOrganic channel sessions last semester<\/span>[\/vc_wp_text][\/vc_column_inner][vc_column_inner width=”1\/4″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][\/vc_section][vc_section el_class=”caso-exito-section-video-text”][vc_row el_class=”width-default”][vc_column][vc_row_inner][vc_column_inner width=”3\/5″][vc_video link=”https:\/\/www.youtube.com\/watch?v=rxvtnwpW7QU” align=”center”][\/vc_column_inner][vc_column_inner el_class=”caso-exito-text” width=”2\/5″][vc_wp_text el_class=”title-new-caso-exito color-white title-not-after”]\n

Watch the full video of the success story<\/h2>\n[\/vc_wp_text][vc_wp_text el_class=”color-white”]Below, we provide you with the full video of the success story of our client Ferrer Abell\u00f3. As a Strategic Partner, we accompany our clients throughout the entire process, from goal definition to action implementation.[\/vc_wp_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][\/vc_section][vc_row el_class=”width-default carrussel-numbers”][vc_column][vc_raw_html el_class=”slider-number-bsv”]JTNDZGl2JTIwY2xhc3MlM0QlMjJudW1iZXJzJTIyJTNFJTBBJTNDc3BhbiUyMGNsYXNzJTNEJTIybnVtYmVyJTIyJTNFJTNDJTJGc3BhbiUzRSUzQ3NwYW4lMjBjbGFzcyUzRCUyMmJhcnJhJTIyJTNFJTJGJTNDJTJGc3BhbiUzRSUzQ3NwYW4lMjBjbGFzcyUzRCUyMnRoZS1udW1iZXJzJTIyJTNFJTNDJTJGc3BhbiUzRSUwQSUzQyUyRmRpdiUzRSUwQSUzQ2RpdiUyMGNsYXNzJTNEJTIyYmFyJTIyJTNFJTBBJTNDZGl2JTIwY2xhc3MlM0QlMjJwcm9ncmVzcy1iYXIlMjIlM0UlM0MlMkZkaXYlM0UlMEElM0MlMkZkaXYlM0U=[\/vc_raw_html][\/vc_column][\/vc_row][vc_row el_class=”carrousel-campana-navidad carrusel-bsv width-default carrusel-casos-exito-default”][vc_column]