{"id":40187,"date":"2016-10-17T15:33:22","date_gmt":"2016-10-17T15:33:22","guid":{"rendered":"https:\/\/www.liftingroup.com\/expertise\/lifting-group-celebrates-its-email-marketing-academy"},"modified":"2021-10-06T14:40:08","modified_gmt":"2021-10-06T14:40:08","slug":"lifting-group-celebrates-its-email-marketing-academy","status":"publish","type":"expertise","link":"https:\/\/www.liftingroup.com\/en\/expertise\/identity\/lifting-group-celebrates-its-email-marketing-academy\/","title":{"rendered":"Lifting Group Celebrates its Email Marketing Academy"},"content":{"rendered":"<p><b>Lifting Group Academy<\/b><span style=\"font-weight: 400;\">\u00a0is a space for the exchange of ideas and knowledge, created to keep the whole team 100% up to date in the latest trends and methodology of Lifting Group.\u00a0<\/span><b>&#8220;Our aim is to achieve a cohesive and co-ordinated team in which the members communicate using the same language, which will help them to confront the new challenges that arise every day. Because constant updates are essential in a sector that changes as quickly as ours does.&#8221;<\/b><span style=\"font-weight: 400;\"> affirms\u00a0<\/span><b>Rodrigo Cernadas, Lifting Group\u2019s COO.\u00a0 <\/b><\/p>\n<p><span style=\"font-weight: 400;\">This latest Academy took place in the Barcelona offices; its theme was focused on\u00a0<\/span><b>Email Marketing<\/b><span style=\"font-weight: 400;\">\u00a0and it addressed various topics related to\u00a0<\/span><b>website usability<\/b><span style=\"font-weight: 400;\">, <\/span><b>responsive design<\/b><span style=\"font-weight: 400;\">\u00a0and <\/span><b>layout,<\/b><span style=\"font-weight: 400;\">\u00a0as well as other considerations related to the various <\/span><b>newsletter<\/b><span style=\"font-weight: 400;\">\u00a0creating and sending platforms such as\u00a0<\/span><b>Mailchimp<\/b><span style=\"font-weight: 400;\">, ending with a few basics on performance analysis of the various campaigns, via the sending manager itself or via\u00a0<\/span><b>Google Analytics<\/b><span style=\"font-weight: 400;\">. All this was approached with the aim of optimising our <\/span><b>Email Marketing<\/b><span style=\"font-weight: 400;\">\u00a0campaigns to the maximum and focusing the whole team on optimising our clients\u2019 business results.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-9667\" src=\"https:\/\/www.liftingroup.com\/wp-content\/uploads\/2016\/09\/academy_emailmarketing_lifting_group.webp\" alt=\"academy_emailmarketing_lifting_group\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2><b>EMAIL MARKETING IS A POWERFUL TOOL TO INCREASE YOUR BUSINESS PERFORMANCE<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Email marketing is a key element in <\/span><a href=\"https:\/\/www.liftingroup.com\/en\/digital-strategy\"><b>Communication Strategies centred on the Online Channel<\/b><\/a><span style=\"font-weight: 400;\">\u00a0and a powerful tool for communication, automation and business generation; for us, it is a powerful ally that we use to increase sales, leads, user registrations, etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At Lifting Group we take charge of assessing and managing the whole process. From establishing the <\/span><a href=\"https:\/\/www.liftingroup.com\/en\/email-marketing-service\"><b>Email Marketing<\/b><b> Strategy<\/b><\/a><span style=\"font-weight: 400;\">\u00a0to follow and database segmentation, to designing and sending newsletters and later analysing and optimising them.<\/span><\/p>\n<h2><strong>LIFTING GROUP TURNS 10 YEARS OLD IN 2017<\/strong><\/h2>\n<p><b>Lifting Group turns 10 years old<\/b><span style=\"font-weight: 400;\">\u00a0in 2017 and we can already let you know that several events will take place to celebrate this <\/span><b>tenth anniversary<\/b><span style=\"font-weight: 400;\">. We also plan to increase the frequency of the Academy meetings, with regards to current topics and marketing trends.\u00a0<\/span><b>&#8220;For us, working on continuously specialising, updating and training our team is essential, and it is also what has taken us steadily forward, achieving new challenges and further growth, year after year.&#8221;<\/b><span style=\"font-weight: 400;\">, affirms\u00a0<\/span><b>David Garcia, Lifting Group\u2019s CEO.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Next week our Email Marketing Academy will take place at <\/span><b>Lifting Group Valencia<\/b><span style=\"font-weight: 400;\">, and we look forward to knowing the date of the design Academy at the <\/span><b>Lifting Group Barcelona<\/b><span style=\"font-weight: 400;\">\u00a0offices in October.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As you can see, we\u2019ve started September with fully recharged batteries!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lifting Group Academy\u00a0is a space for the exchange of ideas and knowledge, created to keep the whole team 100% up to date in the latest trends and methodology of Lifting Group.\u00a0&#8220;Our aim is to achieve a cohesive and co-ordinated team in which the members communicate using the same language, which will help them to confront [&hellip;]<\/p>\n","protected":false},"featured_media":9672,"template":"","expertise_category":[1130],"class_list":["post-40187","expertise","type-expertise","status-publish","has-post-thumbnail","hentry","expertise_category-academy-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lifting Group Celebrates its Email Marketing Academy | Lifting Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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