{"id":40210,"date":"2018-06-27T16:39:50","date_gmt":"2018-06-27T16:39:50","guid":{"rendered":"https:\/\/www.liftingroup.com\/expertise\/seo-advice-for-making-an-ecommerce-business-successful"},"modified":"2022-06-29T15:57:38","modified_gmt":"2022-06-29T15:57:38","slug":"seo-advice-for-making-an-ecommerce-business-successful","status":"publish","type":"expertise","link":"https:\/\/www.liftingroup.com\/en\/expertisep15999\/","title":{"rendered":"SEO advice for making an ecommerce business successful"},"content":{"rendered":"<p>Although ecommerce remains simply a web platform, it has its own parameters. Positioning <strong><a href=\"https:\/\/www.liftingroup.com\/en\/ecommerce-projects-service\" target=\"_blank\" rel=\"noopener noreferrer\">ecommerce<\/a><\/strong><strong> in Google<\/strong> requires specific knowledge of <strong>ecommerce SEO<\/strong> positioning. Here, we group <strong>two kinds of technique<\/strong> which make the difference:<\/p>\n<p>&nbsp;<\/p>\n<h2>ECOMMERCE AND LANDING CONTENT \/ SEASONAL PAGES<\/h2>\n<p>One of the problems that crops up in <strong>ecommerce content<\/strong> is seasonality. The best way to present products is with different landing\/category pages, one for each type of product, that is: one for autumn products, another for clearance, yet another for sales, another for summer, etc.<\/p>\n<p>At this point, we might be wondering what to do when the season is over or there are no products for the section.<\/p>\n<p>There are different options for these landings, here listed from best to worst:<\/p>\n<ul>\n<li>Renew content<\/li>\n<li>Update content<\/li>\n<li>Forward elsewhere<\/li>\n<li>Reuse<\/li>\n<li>Redirect the URL<\/li>\n<li>Eliminate it<\/li>\n<li>Send 410 and delist it<\/li>\n<\/ul>\n<p>There exists a simple and effective way<strong> to link them together<\/strong>. Imagine for a moment that it is the autumn season and you reach the landing page for bikinis: evidently you won&#8217;t find the product. The trick is to <strong>divert the traffic<\/strong> from this landing page: what interests us is getting the user to jump to another page where there might be products they will wish to buy.<\/p>\n<p>How do we do this? We have two options. we can <strong>insert a link to another landing or forward it<\/strong>. Nevertheless, the best way to do it is by creating a link. This might make us think twice, but it doesn&#8217;t have to necessarily be crude: we can do it gracefully. We could put a banner saying, for instance: \u201cBrrr, cold, isn&#8217;t it? Instead of a bikini we suggest a good cashmere jersey\u201d, with a link to the jersey section.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"wp-image-14661 aligncenter\" src=\"https:\/\/www.liftingroup.com\/wp-content\/uploads\/2018\/02\/ecommerce-consejos-seo.webp\" alt=\" width=\" height=\"197\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2>TECHNICAL ASPECTS TO TAKE INTO ACCOUNT FOR ECOMMERCE PERFORMANCE<\/h2>\n<p><strong>The objectives<\/strong> for any ecommerce<strong> are basically threefold<\/strong>, and their ultimate aim is to make the page load very quickly.<\/p>\n<ul>\n<li>Reducing the number of low-quality pages indexed to the minimum<\/li>\n<li>Optimizing crawling and indexing.<\/li>\n<li>Raising the longtail traffic.<\/li>\n<\/ul>\n<p>Loading quickly is important in the first place, because <strong>Google now penalizes slow loaders<\/strong>, and secondly, as a matter of<strong><a href=\"https:\/\/www.liftingroup.com\/en\/ux-user-experience-service\" target=\"_blank\" rel=\"noopener noreferrer\"> usability and user experience\u00a0<\/a><\/strong>. If loading is slow, there could be the risk of user flight, with the consequent missed conversion opportunity.<\/p>\n<p><strong>We now present some points to bear in mind to get an ecommerce site to load like lightning:<\/strong><\/p>\n<p>Some of the actions might be related to the server.\u00a0<strong>Changing traditional hosting for cloud hosting<\/strong> and using an <strong>image optimizer<\/strong> could be a way to optimize our web page.<\/p>\n<p>To <strong>improve the performance of our ecommerce platform<\/strong> at the level of the user, we need to succeed in improving the conversion, navigation and usability.<\/p>\n<p>At bot level,<strong> the faster the loading speed, the higher rating we will get for the site<\/strong>, due to the crawl budget or the time the Google crawlers have available to crawl a web; if it takes them too long, it&#8217;s likely that there are pages they aren&#8217;t going to have time to crawl very often, and therefore their positioning will not be as good as others that are well optimized.<\/p>\n<p>To improve the crawling of our ecommerce, we must <strong>avoid 404 errors<\/strong>. We can do forwarding which applies to a large number of URLs. Generally we do this with regular expressions, although always just in the right measure.<\/p>\n<p>In addition, the best thing is <strong>to use status code 410<\/strong>, to the extent this is possible.<\/p>\n<p>Be careful too with the <strong>indexable low-quality pages<\/strong>: it&#8217;s usual that there are some though there should not be many.<\/p>\n<p><strong>The best thing would be to avoid:<\/strong><\/p>\n<p>-URLs from results of internal searches.<\/p>\n<p>-URLs with multiple filters, such as sizes, colors, price, etc.<\/p>\n<p>-URLs of list orderings.<\/p>\n<p>With respect to <strong>sitemaps<\/strong>, it&#8217;s best for them to be <strong>as segmented as possible and with hreflang tags<\/strong>. For <strong>robots<\/strong>, however, we should be clear about which pages we wish to index and which not. By doing this, <strong>we reduce crawling over poor-quality pages.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>These are a few useful tips which will help to improve the positioning of your ecommerce site.<\/p>\n<p>At <strong>Lifting Group<\/strong>, we keep up to date with all the innovations and changes in online marketing and in addition, we enjoy sharing what we know with our users.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Although ecommerce remains simply a web platform, it has its own parameters. Positioning ecommerce in Google requires specific knowledge of ecommerce SEO positioning. Here, we group two kinds of technique which make the difference: &nbsp; ECOMMERCE AND LANDING CONTENT \/ SEASONAL PAGES One of the problems that crops up in ecommerce content is seasonality. The [&hellip;]<\/p>\n","protected":false},"featured_media":48624,"template":"","expertise_category":[1126],"class_list":["post-40210","expertise","type-expertise","status-publish","has-post-thumbnail","hentry","expertise_category-seo-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO advice for making an ecommerce business successful | Lifting Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.liftingroup.com\/en\/expertisep15999\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO advice for making an ecommerce business successful | Lifting Group\" \/>\n<meta property=\"og:description\" content=\"Although ecommerce remains simply a web platform, it has its own parameters. Positioning ecommerce in Google requires specific knowledge of ecommerce SEO positioning. Here, we group two kinds of technique which make the difference: &nbsp; ECOMMERCE AND LANDING CONTENT \/ SEASONAL PAGES One of the problems that crops up in ecommerce content is seasonality. 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