<script>
jQuery(function ($) {
$('.page-container').addClass('no-max-width');
});
</script>{"id":40224,"date":"2020-10-05T07:16:49","date_gmt":"2020-10-05T07:16:49","guid":{"rendered":"https:\/\/www.liftingroup.com\/expertise\/5-consumer-trends-on-black-friday-days-leading-up-to-christmas-and-5-tips-to-get-the-most-out-of-them"},"modified":"2021-10-06T14:40:23","modified_gmt":"2021-10-06T14:40:23","slug":"5-consumer-trends-on-black-friday-days-leading-up-to-christmas-and-5-tips-to-get-the-most-out-of-them","status":"publish","type":"expertise","link":"https:\/\/www.liftingroup.com\/en\/expertise\/cinco-tendencias-consumo-dias-black-friday-navidad-cinco-consejos-para-sacarles-maximo-partido\/","title":{"rendered":"5 Consumer trends on Black Friday days leading up to Christmas and 5 tips to get the most out of them."},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row][vc_column]<script>jQuery(function($){$(\"header#header\").addClass(\"transparent-header\");$(\"main#main\").addClass(\"main-with-transparent-header\");});<\/script>[\/vc_column][\/vc_row][vc_row el_class=&#8221;font-size-text-default&#8221; css=&#8221;.vc_custom_1575023690772{margin-bottom: 45px !important;}&#8221;][vc_column css=&#8221;.vc_custom_1578494990562{padding-top: 2% !important;}&#8221;][vc_wp_text]\u00bfSab\u00edas que debido al Covid-19 <strong>se intensificar\u00e1n las compras<\/strong> en los d\u00edas de <strong>rebajas<\/strong> de cara a <strong>Navidad<\/strong>?<\/p>\n<p>Si tienes una marca B2C o e-commerce esto te interesa: Con las principales citas como el <strong>BlackFriday<\/strong>, el <strong>11\/11<\/strong> y el <strong>Cyber Monday<\/strong> a la vuelta de la esquina, desde Lifting Group aprovechamos para repasar las \u00faltimas<strong> tendencias e insights de consumo<\/strong> arrojados por el \u00faltimo estudio de<strong> Facebook IQ junto con YouGov.<\/strong><\/p>\n<p>Te brindamos adem\u00e1s algunos<strong> consejos de marketing digital<\/strong> para sacarle el m\u00e1ximo partido tanto a las pr\u00f3ximas campa\u00f1as de rebajas c\u00f3mo a la campa\u00f1a de Navidad.[\/vc_wp_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;font-size-text-default custom-width&#8221; css=&#8221;.vc_custom_1592481833235{margin-top: 3% !important;background-color: #f5f5f5 !important;}&#8221;][vc_column el_class=&#8221;not-max-width&#8221;][vc_row_inner el_class=&#8221;margin-width-auto-little-divs&#8221;][vc_column_inner][vc_single_image image=&#8221;33789&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row el_class=&#8221;font-size-text-default&#8221; css=&#8221;.vc_custom_1575023690772{margin-bottom: 45px !important;}&#8221;][vc_column css=&#8221;.vc_custom_1578494990562{padding-top: 2% !important;}&#8221;][vc_wp_text]<strong>Tendencias e insights: \u00bfC\u00f3mo ha evolucionado el consumo en rebajas Post-Covid?\u00a0<\/strong><\/p>\n<ul>\n<li>El Covid-19 ha contribuido a <strong>aumentar la sensibilidad al precio<\/strong> y las<strong> compras mediante comercio electr\u00f3nico<\/strong>: Casi el 28% de los espa\u00f1oles encuestados se esperaran a que los productos est\u00e9n rebajados para comprar.<\/li>\n<li>M\u00e1s del <strong>43% de consumidores<\/strong> que realizan <strong>compras de Navidad <\/strong>aprovecharon los <strong>descuentos del Black Friday<\/strong>.<\/li>\n<li>Las personas que compran en los d\u00edas de rebajas son m\u00e1s propensas a hacerlo<strong> desde dispositivos m\u00f3viles<\/strong>, a <strong>gastar m\u00e1s<\/strong> y a hacerse<strong> auto-regalos<\/strong>.<\/li>\n<li><strong>El 74% de los consumidores navide\u00f1os gasta en auto-regalos:<\/strong> A ra\u00edz de la nueva situaci\u00f3n socio-econ\u00f3mica los auto-regalos y lujos asequibles aumentan como respuesta a la necesidad de mantener la positividad y premiarse a uno mismo.<\/li>\n<li>Con la \u201cnueva normalidad\u201d los compradores est\u00e1n <strong>m\u00e1s abiertos ahora a probar nuevos productos,<\/strong> y el <strong>50% de su gasto<\/strong> a nivel mundial va destinado a <strong>opciones internacionales<\/strong>.<\/li>\n<\/ul>\n<p><strong>Consejos: C\u00f3mo adaptar tu estrategia de marketing digital a las nuevas tendencias de consumo<\/strong><\/p>\n<ul>\n<li>Revisa la <span style=\"color: #3366ff;\"><strong><a style=\"color: #3366ff;\" href=\"https:\/\/www.liftingroup.com\/agencia-ux-user-experience\/\">User Experience (UX<\/a>)<\/strong><\/span> de tu web y\/o app y simplifica al m\u00e1ximo el proceso de compra para facilitar las conversiones a trav\u00e9s de dispositivos m\u00f3viles.<\/li>\n<li>Dise\u00f1a una estrategia de<span style=\"color: #3366ff;\"><strong><a style=\"color: #3366ff;\" href=\"https:\/\/www.liftingroup.com\/agencia-inbound-marketing\/\"> Inbound Marketing<\/a> <\/strong><\/span>automatizada y espec\u00edfica para estas efem\u00e9rides y rebajas.\n<ul>\n<li>Para nota: p\u00f3nselo f\u00e1cil a tu cliente ofreci\u00e9ndole informaci\u00f3n \u00fatil sobre m\u00e9todos de pago, de entrega, devoluciones. Esto aumentar\u00e1 la transparencia percibida y la confianza en tu marca.<\/li>\n<\/ul>\n<\/li>\n<li>Planifica tus<span style=\"color: #3366ff;\"><strong> <a style=\"color: #3366ff;\" href=\"https:\/\/www.liftingroup.com\/agencia-paid-media\/\">campa\u00f1as de social media<\/a> ads<\/strong><\/span> con antelaci\u00f3n y sirvi\u00e9ndote de distintos formatos (Instagram stories, carrousel, video, colaboraciones, etc). Dir\u00edgete tanto a los compradores de regalos para Navidad como a los auto-regalos.\n<ul>\n<li>\u00a1Ojo!: no enfoques toda tu estrategia de contenidos en <strong><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.liftingroup.com\/agencia-social-media\/\">social media<\/a> <\/span><\/strong>a mensajes comerciales; los consumidores quieren marcas aut\u00e9nticas con contenidos originales, divertidos y afines a sus valores.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Abre fronteras:<\/strong> Estudia y segmenta tu audiencia en base al parecido con tus actuales \u201cmejores clientes\u201d y ampl\u00eda el rango a <a href=\"https:\/\/www.liftingroup.com\/estrategia-internacionalizacion\/\"><strong><span style=\"color: #3366ff;\">otros pa\u00edses<\/span><\/strong><\/a> en los que puedas servir tu producto<\/li>\n<li>Afina tu estrategia en<span style=\"color: #3366ff;\"><strong> <a style=\"color: #3366ff;\" href=\"https:\/\/www.liftingroup.com\/consultoria-marketplaces\/\">marketplaces <\/a><\/strong><\/span>a nivel <strong>internacional<\/strong> para atraer a m\u00e1s clientes.<\/li>\n<\/ul>\n<p>En Lifting Group podemos ayudarte tanto en la definici\u00f3n de la <strong>estrategia<\/strong> como en la <strong>implementaci\u00f3n <\/strong>de acciones y campa\u00f1as de marketing teniendo en cuenta estas tendencias. Nuestra amplio expertise en todas las \u00e1reas del marketing digital, y especialmente nuestra especializaci\u00f3n en Inbound Marketing, Paid Media, UX y Marketplaces, nos permiten dise\u00f1ar e implementar acciones para \u201ccapitalizar\u201d todas las tendencias y sacarles el m\u00e1ximo rendimiento. Contacta con nosotros para conocer c\u00f3mo podemos ayudarte.<\/p>\n<p>\u00bfAlg\u00fan consejo m\u00e1s a tener en cuenta? Cu\u00e9ntanoslo en los comentarios.[\/vc_wp_text][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>If you have a B2C or e-commerce brand, this interests you: With the main events such as Black Friday, 11\/11 and Cyber \u200b\u200bMonday just around the corner, from Lifting Group we take the opportunity to review the latest trends and consumer insights released by the latest Facebook IQ study together with YouGov.<br \/>\nWe also provide you with some digital marketing tips to get the most out of both the upcoming sales campaigns and the Christmas campaign.<\/p>\n","protected":false},"featured_media":43572,"template":"","expertise_category":[1116],"class_list":["post-40224","expertise","type-expertise","status-publish","has-post-thumbnail","hentry","expertise_category-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Consumer trends on Black Friday days leading up to Christmas and 5 tips to get the most out of them. | Lifting Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.liftingroup.com\/en\/expertise\/cinco-tendencias-consumo-dias-black-friday-navidad-cinco-consejos-para-sacarles-maximo-partido\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Consumer trends on Black Friday days leading up to Christmas and 5 tips to get the most out of them. | Lifting Group\" \/>\n<meta property=\"og:description\" content=\"If you have a B2C or e-commerce brand, this interests you: With the main events such as Black Friday, 11\/11 and Cyber \u200b\u200bMonday just around the corner, from Lifting Group we take the opportunity to review the latest trends and consumer insights released by the latest Facebook IQ study together with YouGov. We also provide you with some digital marketing tips to get the most out of both the upcoming sales campaigns and the Christmas campaign.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.liftingroup.com\/en\/expertise\/cinco-tendencias-consumo-dias-black-friday-navidad-cinco-consejos-para-sacarles-maximo-partido\/\" \/>\n<meta property=\"og:site_name\" content=\"Lifting Group\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-06T14:40:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.liftingroup.com\/wp-content\/uploads\/2020\/10\/sales2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1152\" \/>\n\t<meta property=\"og:image:height\" content=\"472\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@Liftingroup\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.liftingroup.com\\\/en\\\/expertise\\\/cinco-tendencias-consumo-dias-black-friday-navidad-cinco-consejos-para-sacarles-maximo-partido\\\/\",\"url\":\"https:\\\/\\\/www.liftingroup.com\\\/en\\\/expertise\\\/cinco-tendencias-consumo-dias-black-friday-navidad-cinco-consejos-para-sacarles-maximo-partido\\\/\",\"name\":\"5 Consumer trends on Black Friday days leading up to Christmas and 5 tips to get the most out of them. | Lifting Group\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.liftingroup.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.liftingroup.com\\\/en\\\/expertise\\\/cinco-tendencias-consumo-dias-black-friday-navidad-cinco-consejos-para-sacarles-maximo-partido\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.liftingroup.com\\\/en\\\/expertise\\\/cinco-tendencias-consumo-dias-black-friday-navidad-cinco-consejos-para-sacarles-maximo-partido\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.liftingroup.com\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/sales2.webp\",\"datePublished\":\"2020-10-05T07:16:49+00:00\",\"dateModified\":\"2021-10-06T14:40:23+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.liftingroup.com\\\/en\\\/expertise\\\/cinco-tendencias-consumo-dias-black-friday-navidad-cinco-consejos-para-sacarles-maximo-partido\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.liftingroup.com\\\/en\\\/expertise\\\/cinco-tendencias-consumo-dias-black-friday-navidad-cinco-consejos-para-sacarles-maximo-partido\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.liftingroup.com\\\/en\\\/expertise\\\/cinco-tendencias-consumo-dias-black-friday-navidad-cinco-consejos-para-sacarles-maximo-partido\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.liftingroup.com\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/sales2.webp\",\"contentUrl\":\"https:\\\/\\\/www.liftingroup.com\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/sales2.webp\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.liftingroup.com\\\/en\\\/expertise\\\/cinco-tendencias-consumo-dias-black-friday-navidad-cinco-consejos-para-sacarles-maximo-partido\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.liftingroup.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 Consumer trends on Black Friday days leading up to Christmas and 5 tips to get the most out of them.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.liftingroup.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.liftingroup.com\\\/en\\\/\",\"name\":\"Lifting Group\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.liftingroup.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.liftingroup.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.liftingroup.com\\\/en\\\/#organization\",\"name\":\"Lifting Group\",\"url\":\"https:\\\/\\\/www.liftingroup.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.liftingroup.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.liftingroup.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/Logo_15aniversario_LiftingGroup-2.png\",\"contentUrl\":\"https:\\\/\\\/www.liftingroup.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/Logo_15aniversario_LiftingGroup-2.png\",\"width\":216,\"height\":59,\"caption\":\"Lifting Group\"},\"image\":{\"@id\":\"https:\\\/\\\/www.liftingroup.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/Liftingroup\",\"http:\\\/\\\/www.linkedin.com\\\/company\\\/lifting&amp;amp;group?trk=hb_tab_compy_id_2245627\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCRpmOjom0L3EdrAhziNk8Pw\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"5 Consumer trends on Black Friday days leading up to Christmas and 5 tips to get the most out of them. | Lifting Group","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.liftingroup.com\/en\/expertise\/cinco-tendencias-consumo-dias-black-friday-navidad-cinco-consejos-para-sacarles-maximo-partido\/","og_locale":"en_US","og_type":"article","og_title":"5 Consumer trends on Black Friday days leading up to Christmas and 5 tips to get the most out of them. | Lifting Group","og_description":"If you have a B2C or e-commerce brand, this interests you: With the main events such as Black Friday, 11\/11 and Cyber \u200b\u200bMonday just around the corner, from Lifting Group we take the opportunity to review the latest trends and consumer insights released by the latest Facebook IQ study together with YouGov. We also provide you with some digital marketing tips to get the most out of both the upcoming sales campaigns and the Christmas campaign.","og_url":"https:\/\/www.liftingroup.com\/en\/expertise\/cinco-tendencias-consumo-dias-black-friday-navidad-cinco-consejos-para-sacarles-maximo-partido\/","og_site_name":"Lifting Group","article_modified_time":"2021-10-06T14:40:23+00:00","og_image":[{"width":1152,"height":472,"url":"https:\/\/www.liftingroup.com\/wp-content\/uploads\/2020\/10\/sales2.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@Liftingroup","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.liftingroup.com\/en\/expertise\/cinco-tendencias-consumo-dias-black-friday-navidad-cinco-consejos-para-sacarles-maximo-partido\/","url":"https:\/\/www.liftingroup.com\/en\/expertise\/cinco-tendencias-consumo-dias-black-friday-navidad-cinco-consejos-para-sacarles-maximo-partido\/","name":"5 Consumer trends on Black Friday days leading up to Christmas and 5 tips to get the most out of them. | Lifting Group","isPartOf":{"@id":"https:\/\/www.liftingroup.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.liftingroup.com\/en\/expertise\/cinco-tendencias-consumo-dias-black-friday-navidad-cinco-consejos-para-sacarles-maximo-partido\/#primaryimage"},"image":{"@id":"https:\/\/www.liftingroup.com\/en\/expertise\/cinco-tendencias-consumo-dias-black-friday-navidad-cinco-consejos-para-sacarles-maximo-partido\/#primaryimage"},"thumbnailUrl":"https:\/\/www.liftingroup.com\/wp-content\/uploads\/2020\/10\/sales2.webp","datePublished":"2020-10-05T07:16:49+00:00","dateModified":"2021-10-06T14:40:23+00:00","breadcrumb":{"@id":"https:\/\/www.liftingroup.com\/en\/expertise\/cinco-tendencias-consumo-dias-black-friday-navidad-cinco-consejos-para-sacarles-maximo-partido\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.liftingroup.com\/en\/expertise\/cinco-tendencias-consumo-dias-black-friday-navidad-cinco-consejos-para-sacarles-maximo-partido\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.liftingroup.com\/en\/expertise\/cinco-tendencias-consumo-dias-black-friday-navidad-cinco-consejos-para-sacarles-maximo-partido\/#primaryimage","url":"https:\/\/www.liftingroup.com\/wp-content\/uploads\/2020\/10\/sales2.webp","contentUrl":"https:\/\/www.liftingroup.com\/wp-content\/uploads\/2020\/10\/sales2.webp"},{"@type":"BreadcrumbList","@id":"https:\/\/www.liftingroup.com\/en\/expertise\/cinco-tendencias-consumo-dias-black-friday-navidad-cinco-consejos-para-sacarles-maximo-partido\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.liftingroup.com\/en\/"},{"@type":"ListItem","position":2,"name":"5 Consumer trends on Black Friday days leading up to Christmas and 5 tips to get the most out of them."}]},{"@type":"WebSite","@id":"https:\/\/www.liftingroup.com\/en\/#website","url":"https:\/\/www.liftingroup.com\/en\/","name":"Lifting Group","description":"","publisher":{"@id":"https:\/\/www.liftingroup.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.liftingroup.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.liftingroup.com\/en\/#organization","name":"Lifting Group","url":"https:\/\/www.liftingroup.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.liftingroup.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.liftingroup.com\/wp-content\/uploads\/2022\/05\/Logo_15aniversario_LiftingGroup-2.png","contentUrl":"https:\/\/www.liftingroup.com\/wp-content\/uploads\/2022\/05\/Logo_15aniversario_LiftingGroup-2.png","width":216,"height":59,"caption":"Lifting Group"},"image":{"@id":"https:\/\/www.liftingroup.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/Liftingroup","http:\/\/www.linkedin.com\/company\/lifting&amp;amp;group?trk=hb_tab_compy_id_2245627","https:\/\/www.youtube.com\/channel\/UCRpmOjom0L3EdrAhziNk8Pw"]}]}},"_links":{"self":[{"href":"https:\/\/www.liftingroup.com\/en\/wp-json\/wp\/v2\/expertise\/40224","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.liftingroup.com\/en\/wp-json\/wp\/v2\/expertise"}],"about":[{"href":"https:\/\/www.liftingroup.com\/en\/wp-json\/wp\/v2\/types\/expertise"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.liftingroup.com\/en\/wp-json\/wp\/v2\/media\/43572"}],"wp:attachment":[{"href":"https:\/\/www.liftingroup.com\/en\/wp-json\/wp\/v2\/media?parent=40224"}],"wp:term":[{"taxonomy":"expertise_category","embeddable":true,"href":"https:\/\/www.liftingroup.com\/en\/wp-json\/wp\/v2\/expertise_category?post=40224"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}