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</script>{"id":40226,"date":"2021-02-05T07:46:52","date_gmt":"2021-02-05T07:46:52","guid":{"rendered":"https:\/\/www.liftingroup.com\/expertise\/how-to-start-increasing-the-visibility-of-your-company-on-linkedin"},"modified":"2022-03-21T11:52:21","modified_gmt":"2022-03-21T11:52:21","slug":"how-to-start-increasing-the-visibility-of-your-company-on-linkedin","status":"publish","type":"expertise","link":"https:\/\/www.liftingroup.com\/en\/expertise\/how-to-start-increasing-the-visibility-of-your-company-on-linkedin\/","title":{"rendered":"How to start increasing the visibility of your company on linkedin"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row][vc_column]<script>jQuery(function($){$(\"header#header\").addClass(\"transparent-header\");$(\"main#main\").addClass(\"main-with-transparent-header\");});<\/script>[\/vc_column][\/vc_row][vc_row el_class=&#8221;font-size-text-default&#8221; css=&#8221;.vc_custom_1575023690772{margin-bottom: 45px !important;}&#8221;][vc_column css=&#8221;.vc_custom_1578494990562{padding-top: 2% !important;}&#8221;][vc_wp_text]<span style=\"font-weight: 400;\">As we already know, social media has invaded our lives and is here to stay. So no one doubts that LinkedIn is nowadays the best social network for networking and professional contacts. It allows you to find professional opportunities and even connect with clients and companies you admire the most.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But, do you really know how to achieve great results with your company profile on LinkedIn? In this article, we leave you some key things and tips to bring more visibility to your business and start getting great results.<\/span><\/p>\n<h3>Create your <a href=\"https:\/\/www.linkedin.com\/feed\/\">LinkedIn page<\/a><\/h3>\n<p><span style=\"font-weight: 400;\">The first step to get your company seen is to create a page where you show others your brand, products, services and\/or job opportunities that your company can offer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This page will be the visible part of your business. Fill in the fields and update your information. Complete company profiles get almost 30% more views than those that are only half complete.\u00a0\u00a0<\/span><\/p>\n<h3>Update and make your profile attractive<\/h3>\n<p><span style=\"font-weight: 400;\">Your profile picture and page logo are the first images visitors to your page will see. Make sure to add images and graphic materials in line with your company&#8217;s values and methodology, connecting quickly with the user. To accomplish this task, you can schedule posts on LinkedIn, so that they are published when you decide, even if you are not connected to the network.\u00a0<\/span><\/p>\n<h3>Show the world who you are: your products and services.<\/h3>\n<p><span style=\"font-weight: 400;\">Through LinkedIn you can inform about your products and\/or <strong>services<\/strong> and explain what added value they have for followers. You can even add links that redirect you to specific pages of your corporate website, thus generating more traffic and visits.\u00a0<\/span><\/p>\n<h3>Write content of interest to your audience<\/h3>\n<p><span style=\"font-weight: 400;\">LinkedIn stands out from other social networks and platforms because of its focus on targeting the professional and business world. Therefore, it is necessary to publish regularly and, if possible, content of interest to your audience, original and creative (with a professional touch). In this way, by writing original and attractive content in which creativity is visible, you can attract the audience and keep them interested in the content that the company publishes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But what kind of content can be interesting?<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Images:<\/strong> LinkedIn recommends always adding an image in all publications, to create greater engagement with your audience.<\/li>\n<li aria-level=\"1\"><strong>Video<\/strong><b>: <\/b>Live videos get 24 times more engagement than other types of content. It is important to be creative, but also serious in disseminating your corporate message.<\/li>\n<li aria-level=\"1\"><strong>Articles<\/strong><span style=\"font-weight: 400;\">: <\/span>Use LinkedIn&#8217;s content suggestion tool to find trending topics in your industry or among your audience and post PDFs or PowerPoints of educational and informative content to share with your audience. And if your company has products and\/or services, don&#8217;t forget to publicize this information.<\/li>\n<\/ul>\n[\/vc_wp_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;font-size-text-default custom-width video-post&#8221; css=&#8221;.vc_custom_1611761375889{margin-top: 3% !important;background-color: #f5f5f5 !important;}&#8221;][vc_column el_class=&#8221;not-max-width&#8221;][vc_single_image image=&#8221;43871&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row el_class=&#8221;font-size-text-default&#8221; css=&#8221;.vc_custom_1575023690772{margin-bottom: 45px !important;}&#8221;][vc_column css=&#8221;.vc_custom_1578494990562{padding-top: 2% !important;}&#8221;][vc_wp_text]\n<h3>Develop a cross-channel strategy<\/h3>\n<p><span style=\"font-weight: 400;\">This is a pretty universal tip in any web marketing strategy. Your LinkedIn professional page or LinkedIn company page should be integrated into your overall content marketing strategy and linked to your other social networks. And vice versa.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">YouTube videos shared on LinkedIn are estimated to be very well received by users.<\/span><\/p>\n<h3><a href=\"https:\/\/www.liftingroup.com\/servicios-digitales\/\">Invest in advertising\u00a0<\/a><\/h3>\n<p><span style=\"font-weight: 400;\">It is estimated that ads on LinkedIn can reach almost 600 million users. Not bad right? Want to know how?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Start by:<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><strong>Create a Campaign Manager account<\/strong><b><strong>&gt; <\/strong><\/b>Thanks to Campaign Manager, LinkedIn has an all-in-one advertising platform where you can set up ad accounts, run campaigns and control your ad budget.<\/li>\n<li aria-level=\"1\"><strong>Determine and define your target<\/strong><b><strong>&gt; <\/strong><\/b>Being clear about your advertising strategy, track record and objectives will help you create an even more personalized and focused ad for your target audience.<\/li>\n<li aria-level=\"1\"><strong>Launch your campaign<\/strong><b><strong>&gt; <\/strong><\/b>Thanks to the platform you will be able to create a segmented audience based on your business model, set an advertising budget and upload your creative ad.<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Once these steps are done&#8230; Your campaign is ready to go live!<\/span><\/p>\n<h3>Use LinkedIn Analytics tools<\/h3>\n<p><span style=\"font-weight: 400;\">Being familiar with LinkedIn&#8217;s analytics page will help you get a clearer idea of where you are and what engagement you&#8217;ve generated.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Want to know how to take advantage of this tool? Here&#8217;s how:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Analyze your data to see not only what content is being interacted with, but also who is interacting with it and in what way, this will help you better see the demographics of your audience and refine your content.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Using content suggestions is a good option if you&#8217;re looking to measure the popularity of posts and the level of post interaction.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add tracking codes to the links in your posts.<\/span><\/li>\n<\/ul>\n<h3>Get higher rankings<\/h3>\n<p><span style=\"font-weight: 400;\">Just like any other website or social network, LinkedIn company profiles rank on search engine result pages (SERPs).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To boost your SEO make sure your company page includes some of these key points:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Keywords<\/strong><span style=\"font-weight: 400;\">: essential components to give targeted content on the web. If you are looking to increase the likelihood of people finding your profile, include the relevant keywords.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Backlinks<\/strong><span style=\"font-weight: 400;\">: Include the URL of your company&#8217;s website, include links to other posts you have published and encourage your followers to share your publications. This will generate traffic to your website.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Add hashtags<\/strong><span style=\"font-weight: 400;\">: you can set up 3 hashtags, useful for SEO and finding related content.\u00a0<\/span><\/li>\n<\/ul>\n<h3>Transmit business culture<\/h3>\n<p><span style=\"font-weight: 400;\">Make sure to include relevant professional information for potential job candidates and include a strong section about the company, to attract talent.<\/span><\/p>\n<h3>Share content from other users and become a company of reference.<\/h3>\n<p><span style=\"font-weight: 400;\">Recommending, sharing or commenting are some of the tricks that also work to generate visibility to your profile. If the comments you generate are valuable, enrich the content or provide good feedback, the chances that they will visit your profile are multiplied.\u00a0<\/span><\/p>\n<h3>Post job offers to attract talent and generate more visibility.<\/h3>\n<p><span style=\"font-weight: 400;\">The Internet and social networks are the place and tools with many advantages for both workers and talent search. <\/span><span style=\"font-weight: 400;\">Specifically Linkedin Companies has a great potential for these objectives, as it favors the increase of brand visibility and also the strategy of attracting employees and business. <\/span><span style=\"font-weight: 400;\">Currently, this platform is one of the largest recruitment tools, providing recruiters with a large number of updated profiles for potential new hires. This facilitates the recruitment of interesting profiles for each organization, being able to access the updated profile of the potential candidate.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">LinkedIn companies have the following significant advantages:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Great <strong>reach<\/strong> in terms of customer base, suppliers, employees and competition among others. Facility to generate and develop brand awareness to reach your audience and target audience.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">LinkedIn makes it easy to <strong>connect<\/strong> and <strong>recruit<\/strong> talent and clients to grow your professional network.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Above all, remember that LinkedIn is a professional network that allows you to build credibility, create a meaningful network and gain experience from established experts in your industry. It is a valuable tool in your social marketing arsenal, so be sure to take advantage of all the opportunities it offers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is also considered to be one of the most effective networks for getting leads and customers in the B2B market, so keeping your company profile active and up-to-date can be the key to increasing qualified traffic and sales opportunities.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So finally, focus on giving value, focus on helping your target audience through your knowledge and that will make you someone worth reading, following and buying from.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Do you want to try it?<\/span><\/h3>\n[\/vc_wp_text][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Learn how to improve your LinkedIn company profile. In this article we detail some tips and steps to follow to increase your visibility by 100% and start getting the desired results.<br \/>\nHighlight what you do best, your skills and strengths as a company.<\/p>\n","protected":false},"featured_media":44566,"template":"","expertise_category":[1125,1116],"class_list":["post-40226","expertise","type-expertise","status-publish","has-post-thumbnail","hentry","expertise_category-social-media-en","expertise_category-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to start increasing the visibility of your company on linkedin | Lifting Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.liftingroup.com\/en\/expertise\/how-to-start-increasing-the-visibility-of-your-company-on-linkedin\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to start increasing the visibility of your company on linkedin | Lifting Group\" \/>\n<meta property=\"og:description\" content=\"Learn how to improve your LinkedIn company profile. 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