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</script>{"id":40230,"date":"2021-03-15T07:56:46","date_gmt":"2021-03-15T07:56:46","guid":{"rendered":"https:\/\/www.liftingroup.com\/expertise\/how-have-digital-strategies-changed-as-a-result-of-covid-19"},"modified":"2021-10-06T14:40:25","modified_gmt":"2021-10-06T14:40:25","slug":"how-have-digital-strategies-changed-as-a-result-of-covid-19","status":"publish","type":"expertise","link":"https:\/\/www.liftingroup.com\/en\/expertise\/how-business-digitization-has-changed-after-the-pandemic\/","title":{"rendered":"How have digital strategies changed as a result of Covid-19?"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row][vc_column]<script>jQuery(function($){$(\"header#header\").addClass(\"transparent-header\");$(\"main#main\").addClass(\"main-with-transparent-header\");});<\/script>[\/vc_column][\/vc_row][vc_row el_class=&#8221;font-size-text-default&#8221; css=&#8221;.vc_custom_1575023690772{margin-bottom: 45px !important;}&#8221;][vc_column css=&#8221;.vc_custom_1578494990562{padding-top: 2% !important;}&#8221;][vc_wp_text]<span style=\"font-weight: 400;\">The situation generated by the <a href=\"https:\/\/covid19.gob.es\/\"><strong>Covid<\/strong> <\/a>crisis has meant that many companies have had to reinvent themselves. But, do we understand reinventing as positive or negative? <\/span><span style=\"font-weight: 400;\">Both digital entrepreneurs and companies have had to turn their business around in order to move forward, there are those who have succeeded and there are those who unfortunately have not.\u00a0<\/span><span style=\"font-weight: 400;\">The sum of technology and diversification has been the best way to ensure not only survival, but to know how to reorient the company, when before Covid, success was guaranteed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">As we already know, some companies have decided to invest less in marketing and digital, because they needed to promote other aspects or activities of the business, and others have decided to take the leap and bet on it. For us, as a consultancy and digital marketing agency, we believe that <strong>investing<\/strong> in <a href=\"https:\/\/www.liftingroup.com\/en\/marketing-outsourcing\/\"><strong>marketing<\/strong> <\/a>and <\/span><a href=\"https:\/\/www.liftingroup.com\/en\/digital-services\/\"><strong>digital<\/strong> <\/a><span style=\"font-weight: 400;\">presence, is synonymous with investing in the present and especially in the future.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But why? Because Marketing generates <strong>visibility<\/strong> for companies in a thousand ways, either through social networks, or through <strong>SEM<\/strong> campaigns, organic positioning, etc,\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Returning to the concept of reinventing oneself, here is a clear example of what it means to turn the business around and move in other directions. For example, alcoholic beverage manufacturers have started to produce sanitary alcohol, fashion brands have started to sell fabric masks and even large automotive multinationals have started to produce respirators. Not bad, right?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The key, after all, is to be flexible, adapt quickly to changes, look for solutions to problems and above all&#8230; don&#8217;t get left behind.\u00a0<\/span><\/p>\n[\/vc_wp_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;font-size-text-default custom-width video-post&#8221; css=&#8221;.vc_custom_1611761375889{margin-top: 3% !important;background-color: #f5f5f5 !important;}&#8221;][vc_column el_class=&#8221;not-max-width&#8221;][vc_single_image image=&#8221;34942&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row el_class=&#8221;font-size-text-default&#8221; css=&#8221;.vc_custom_1575023690772{margin-bottom: 45px !important;}&#8221;][vc_column css=&#8221;.vc_custom_1578494990562{padding-top: 2% !important;}&#8221;][vc_wp_text]\n<h3><b>How are we seeing some changes in digital marketing in the face of the Pandemic?<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Some small neighborhood stores have decided to join the online world and give it a try. Even if it&#8217;s just a social media presence, it&#8217;s a big step!<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Social networks have become the new star paradigm. Not only for users, where their use has been significantly boosted, but also for brands who have realized that the use of these platforms is their best showcase and one of the fastest ways to communicate anything.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Online shopping and ordering has been the star demand during the confinement. Household products (decoration, arrangements, etc.) such as delivery services take the cake. But the story is long, if you are looking to go deeper into the subject, here are some SEO tips to make an ecommerce a successful business.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Abundance of Ads campaigns. Many brands have turned to the generation of Paid Media campaigns to reach even more of their audience.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Communication and contact between brands and consumers has been highly reinforced and thanks to the digital channel, brands are reinforcing more than ever this communication with their customers.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Exponential use of digital tools to enhance internal communication. With the Pandemic, companies are beginning to strengthen their internal communication plan, to maintain a good balance. Knowing how to communicate with your employees is almost as important as knowing how to communicate with your customers.\u00a0<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">If you&#8217;re still not sure why investing in marketing means getting ahead of the imminent future, here&#8217;s a general list of reasons why you should do so:\u00a0<\/span><\/h3>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improve your company&#8217;s visibility.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It helps you to create and generate customer loyalty strategies.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It allows you to open and work new sales and communication channels.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It brings you closer to potential customers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It allows you to open new markets.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You will be up to date not only on current trends but also on new purchasing and consumption habits.\u00a0<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">In conclusion we can say that Digital Marketing is essential in these times and it is clear that standing idly by is not the best decision.\u00a0<\/span><span style=\"font-weight: 400;\">Reinvent yourself or die, right?<\/span><\/p>\n[\/vc_wp_text][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Business digitalization: the situation generated by the Covid crisis has meant that many companies have had to reinvent themselves. But, do we understand reinventing as positive or negative?<br \/>\nBoth digital entrepreneurs and companies have had to turn their business around in order to move forward.<\/p>\n","protected":false},"featured_media":51376,"template":"","expertise_category":[1116],"class_list":["post-40230","expertise","type-expertise","status-publish","has-post-thumbnail","hentry","expertise_category-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How have digital strategies changed as a result of Covid-19? | Lifting Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.liftingroup.com\/en\/expertise\/how-business-digitization-has-changed-after-the-pandemic\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How have digital strategies changed as a result of Covid-19? | Lifting Group\" \/>\n<meta property=\"og:description\" content=\"Business digitalization: the situation generated by the Covid crisis has meant that many companies have had to reinvent themselves. 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