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</script>{"id":40239,"date":"2021-07-22T08:34:39","date_gmt":"2021-07-22T08:34:39","guid":{"rendered":"https:\/\/www.liftingroup.com\/expertise\/lifting-academy-monitor-kpis-in-google-ads"},"modified":"2022-05-03T12:00:37","modified_gmt":"2022-05-03T12:00:37","slug":"lifting-academy-monitor-kpis-in-google-ads","status":"publish","type":"expertise","link":"https:\/\/www.liftingroup.com\/en\/expertise\/lifting-academy-monitor-kpis-in-google-ads\/","title":{"rendered":"Lifting Academy | Monitor KPI\u2019s in Google Ads?"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row][vc_column]<script>jQuery(function($){$(\"header#header\").addClass(\"transparent-header\");$(\"main#main\").addClass(\"main-with-transparent-header\");});<\/script>[\/vc_column][\/vc_row][vc_row el_class=&#8221;font-size-text-default&#8221; css=&#8221;.vc_custom_1575023690772{margin-bottom: 45px !important;}&#8221;][vc_column css=&#8221;.vc_custom_1578494990562{padding-top: 2% !important;}&#8221;][vc_wp_text]<span style=\"font-weight: 400;\">Como siempre, estamos de vuelta con un nuevo <\/span><strong>Academy<\/strong><b>,<\/b><span style=\"font-weight: 400;\"> para esta nueva formaci\u00f3n impartida este mes de Julio, nuestro equipo de <a href=\"https:\/\/www.liftingroup.com\/servicios-digitales\"><strong>Servicios Digitales<\/strong><\/a> se centr\u00f3 en exponer <\/span><span style=\"font-weight: 400;\">se centr\u00f3 en exponer las claves para una correcta monitorizaci\u00f3n de las campa\u00f1as y una selecci\u00f3n \u00f3ptima de <strong>objetivos<\/strong> y <strong>KPI&#8217;s<\/strong> a tener en cuenta<\/span><b>.<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La formaci\u00f3n estaba destinada a todos aquellos <\/span><strong>equipos<\/strong> <span style=\"font-weight: 400;\">que gestionan clientes con cuentas de <\/span><a href=\"https:\/\/ads.google.com\/intl\/es_es\/home\/\"><b>Google Ads<\/b><\/a><span style=\"font-weight: 400;\">, y para <\/span><strong>profesionales<\/strong> <span style=\"font-weight: 400;\">que quieran familiarizarse con la <strong>plataforma de Google<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Con estas <\/span><strong>formaciones internas<\/strong> <span style=\"font-weight: 400;\">impartidas por nuestros equipos buscamos compartir conocimientos y experiencias, con la finalidad de que puedan verse aplicadas tanto en el \u00e1mbito <\/span><strong>laboral<\/strong> <span style=\"font-weight: 400;\">como <\/span><strong>personal<\/strong><span style=\"font-weight: 400;\">. Gracias a <\/span><strong>iniciativas<\/strong> <span style=\"font-weight: 400;\">como \u00e9sta, conseguimos tener un equipo cohesionado y actualizado con las \u00faltimas <\/span><strong>tendencias<\/strong> <span style=\"font-weight: 400;\">y <\/span><strong>metodolog\u00edas<\/strong><span style=\"font-weight: 400;\">, haciendo que cada persona de manera individualizada pueda adquirir los <\/span><strong>conocimientos b\u00e1sicos<\/strong><span style=\"font-weight: 400;\"> y hacer frente a cualquier adversidad u oportunidad.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Como en toda estrategia de<a href=\"https:\/\/www.liftingroup.com\/marketing-outsourcing\/canal-digital\"> <strong>marketing digital<\/strong><\/a>, ser\u00e1 muy importante conocer con exactitud si las campa\u00f1as de <\/span><strong>Google Ads<\/strong><span style=\"font-weight: 400;\"> est\u00e1n dando resultados o no. Para ello, y para conocer con precisi\u00f3n todos los datos, necesitaremos establecer una serie de medidas y lo que se conoce m\u00e1s t\u00e9cnicamente como <\/span><strong>KPI\u2019s (Key Performance Indicator).\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Hay que tener en cuenta que el concepto de monitorizaci\u00f3n consiste b\u00e1sicamente en hacer un seguimiento, medici\u00f3n y control de toda la actividad que estemos realizando.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>\u00bfPor qu\u00e9 monitorizar es tan esencial?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Toda esta recopilaci\u00f3n de datos nos da la posibilidad de <strong>estudiar<\/strong> y <strong>analizar<\/strong> si la <strong>estrategia<\/strong> que se ha planteado est\u00e1 dando sus frutos o no, y te permite ajustarla con la finalidad de conseguir los <strong>objetivos<\/strong> <strong>deseados<\/strong>.\u00a0<\/span>[\/vc_wp_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;font-size-text-default custom-width video-post&#8221; css=&#8221;.vc_custom_1611761375889{margin-top: 3% !important;background-color: #f5f5f5 !important;}&#8221;][vc_column el_class=&#8221;not-max-width&#8221;][vc_single_image image=&#8221;45171&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row el_class=&#8221;font-size-text-default&#8221; css=&#8221;.vc_custom_1575023690772{margin-bottom: 45px !important;}&#8221;][vc_column css=&#8221;.vc_custom_1578494990562{padding-top: 2% !important;}&#8221;][vc_wp_text]<span style=\"font-weight: 400;\">A la hora de monitorizar campa\u00f1as, debemos hacernos la misma pregunta\u00a0<\/span><strong>\u00bfQu\u00e9 objetivos puede tener una campa\u00f1a?<\/strong><span style=\"font-weight: 400;\"> Encontramos:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/ici.vg\/portfolio\/\"><b>Branding<\/b><\/a><span style=\"font-weight: 400;\">: Aumentar la visibilidad de marca<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.liftingroup.com\/\"><b>Ventas<\/b><\/a><span style=\"font-weight: 400;\">: Vender un nuevo producto<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Clientes potenciales<\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> Conseguir m\u00e1s llamadas al equipo comercial<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Cuando no tenemos nuestros objetivos bien definidos, lo que conlleva esta situaci\u00f3n es caos, descontrol y sobre todo frustraci\u00f3n por no conseguir lo deseado. Marcarse unos buenos objetivos, claros y a la vez realistas, te ayudar\u00e1 a tener claro cu\u00e1l es el camino as\u00ed como la meta final.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Estas metas son los <\/span><strong>objetivos SMART<\/strong> <i><span style=\"font-weight: 400;\">(espec\u00edficos, medibles, alcanzables y realistas)<\/span><\/i><span style=\"font-weight: 400;\">, lo m\u00e1s importante de estos objetivos es que se cumplan siempre.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>\u00bfQu\u00e9 son y para qu\u00e9 sirven los KPI\u2019s?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Los<\/span> <strong>Key Performance Indicator<\/strong><span style=\"font-weight: 400;\">, son un conjunto de m\u00e9tricas que se utilizan para medir y sintetizar la informaci\u00f3n sobre la eficacia de las acciones que se llevan a cabo en un negocio para alcanzar un objetivo.\u00a0<\/span><\/p>\n<p><strong>Sirven para:\u00a0<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Medir si es efectiva la estrategia y si se cumplir\u00e1n los objetivos marcados.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tener una visi\u00f3n global de la situaci\u00f3n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Para tomar decisiones lo m\u00e1s acertadas posibles.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Para dar informaci\u00f3n de cu\u00e1les han sido las decisiones m\u00e1s relevantes<\/span><\/li>\n<\/ul>\n<h3><\/h3>\n<p>&nbsp;<\/p>\n<h3><b>\u00bfCu\u00e1les son los KPI\u2019s m\u00e1s relevantes?\u00a0<\/b><\/h3>\n<table style=\"height: 131px;\" width=\"920\">\n<tbody>\n<tr>\n<td><strong>1. <\/strong><span style=\"font-weight: 400;\">Impresiones<\/span><\/td>\n<td><strong>2. <\/strong><span style=\"font-weight: 400;\">Clics<\/span><\/td>\n<td><strong>3. <\/strong><span style=\"font-weight: 400;\">CTR<\/span><\/td>\n<td><strong>4.<\/strong> <span style=\"font-weight: 400;\">CPC medio<\/span><\/td>\n<td><strong>5. <\/strong><span style=\"font-weight: 400;\">Coste<\/span><\/td>\n<td><strong>6.<\/strong> <span style=\"font-weight: 400;\">Inversi\u00f3n mensual\u00a0<\/span><\/td>\n<\/tr>\n<tr>\n<td><strong>7. <\/strong><span style=\"font-weight: 400;\">Coste de conversi\u00f3n<\/span><\/td>\n<td><strong>8.<\/strong> <span style=\"font-weight: 400;\">Tasa de conversi\u00f3n<\/span><\/td>\n<td><strong>9.<\/strong> <span style=\"font-weight: 400;\">ROI<\/span><\/td>\n<td><strong>10. <\/strong><span style=\"font-weight: 400;\">Valor de conversi\u00f3n<\/span><\/td>\n<td><strong>11.<\/strong> <span style=\"font-weight: 400;\">Inversi\u00f3n diaria\u00a0<\/span><\/td>\n<td><strong>12.<\/strong> <span style=\"font-weight: 400;\">Conversiones<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Con todo esto seremos capaces de saber qu\u00e9 queremos (<\/span><strong>objetivos<\/strong><span style=\"font-weight: 400;\">), c\u00f3mo podemos acercarnos a ellas (<\/span><strong>metas<\/strong><span style=\"font-weight: 400;\">), qu\u00e9 podemos o qu\u00e9 debemos hacer para conseguirlo (<\/span><strong>estrategias<\/strong><span style=\"font-weight: 400;\">) y c\u00f3mo comprobar que lo que hacemos es correcto y vamos por buen camino (<\/span><strong>KPI\u2019s<\/strong><span style=\"font-weight: 400;\">).\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Desde <\/span><a href=\"https:\/\/www.liftingroup.com\/\"><b>Lifting Group<\/b><\/a><span style=\"font-weight: 400;\"> nacimos y crecimos con el reto de entender y <\/span><strong>dominar <\/strong><b>el <a href=\"https:\/\/www.liftingroup.com\/servicios-digitales\">Canal Digital<\/a><\/b><span style=\"font-weight: 400;\">. Nuestra experiencia, siendo una de las <\/span><strong>primeras agencias de marketing digital certificada por Google<\/strong><span style=\"font-weight: 400;\"> en Espa\u00f1a, nos ha convertido en uno de los <\/span><strong>partners<\/strong> <span style=\"font-weight: 400;\">con mayor alcance que una empresa pueda tener. Trabajamos con equipos especializados y certificados, pero lo m\u00e1s importante: con una <\/span><strong>metodolog\u00eda \u00fanica y propia.<\/strong>[\/vc_wp_text][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>The training was intended for all those teams that manage clients with Google Ads accounts, and for professionals who want to become familiar with the Google platform.<\/p>\n","protected":false},"featured_media":46230,"template":"","expertise_category":[1130],"class_list":["post-40239","expertise","type-expertise","status-publish","has-post-thumbnail","hentry","expertise_category-academy-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lifting Academy | Monitor KPI\u2019s in Google Ads? | Lifting Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.liftingroup.com\/en\/expertise\/lifting-academy-monitor-kpis-in-google-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lifting Academy | Monitor KPI\u2019s in Google Ads? 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