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</script>{"id":40242,"date":"2021-06-11T10:00:37","date_gmt":"2021-06-11T10:00:37","guid":{"rendered":"https:\/\/www.liftingroup.com\/expertise\/lifting-academy-tiktok-and-other-trending-networks-how-to-get-the-most-out-of-them"},"modified":"2022-03-21T12:37:18","modified_gmt":"2022-03-21T12:37:18","slug":"lifting-academy-tiktok-and-other-trending-networks-how-to-get-the-most-out-of-them","status":"publish","type":"expertise","link":"https:\/\/www.liftingroup.com\/en\/expertise\/lifting-academy-tiktok-and-other-trending-networks-how-to-get-the-most-out-of-them\/","title":{"rendered":"Lifting Academy | TikTok and other trending networks. How to get the most out of them?"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row][vc_column]<script>jQuery(function($){$(\"header#header\").addClass(\"transparent-header\");$(\"main#main\").addClass(\"main-with-transparent-header\");});<\/script>[\/vc_column][\/vc_row][vc_row el_class=&#8221;font-size-text-default&#8221; css=&#8221;.vc_custom_1575023690772{margin-bottom: 45px !important;}&#8221;][vc_column css=&#8221;.vc_custom_1578494990562{padding-top: 2% !important;}&#8221;][vc_wp_text]<strong>\u00a1Estamos de vuelta <\/strong>y para este<span style=\"font-weight: 400;\">\u00a0Academy nuestro equipo de <a href=\"https:\/\/www.liftingroup.com\/social-media\"><strong>Social Media<\/strong><\/a> se centr\u00f3 en exponer e informar las \u00faltimas tendencias en Redes Sociales, poniendo especial \u00e9nfasis en el \u00e9xito de <strong>Tik Tok<\/strong> y lo que puede dar de s\u00ed esta plataforma.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Con estas formaciones internas impartidas por nuestros propios equipos buscamos compartir conocimientos y experiencias, con el objetivo de que puedan verse aplicadas tanto en un \u00e1mbito laboral como profesional. Gracias a iniciativas como \u00e9sta, conseguimos crear un equipo cohesionado y actualizado con las \u00faltimas tendencias y metodolog\u00edas,\u00a0<\/span><span style=\"font-weight: 400;\">haciendo que cada persona de manera individualizada pueda adquirir unos conocimientos b\u00e1sicos y hacer frente a cualquier adversidad u oportunidad.\u00a0<\/span><\/p>\n<p><strong>En primer lugar, si lo que buscas es potenciar y mejorar la estrategia de marketing de una marca, has dado con el sitio correcto, ya que a continuaci\u00f3n os detallaremos los conceptos b\u00e1sicos que toda empresa debe tener en cuenta.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Todos somos conscientes (o casi todos) que cada red social tiene su propia identidad, su propio c\u00f3digo de comunicaci\u00f3n y su propia audiencia. Por ende, es imprescindible que las marcas conozcan bien cuales son sus objetivos empresariales para determinar qu\u00e9 plataforma puede ser m\u00e1s af\u00edn a su marca y tambi\u00e9n a su audiencia.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nuestro equipo especializado en <strong>Social Media<\/strong> detall\u00f3 4 plataformas que son tendencias, la mayor\u00eda ya sabr\u00e9is cuales son pero no est\u00e1 de m\u00e1s hacer un repaso general.\u00a0<\/span><\/p>\n<ul>\n<li><a href=\"https:\/\/www.twitch.tv\/\">Twitch<\/a>: Plataforma que transmite v\u00eddeos en directo y permite la interacci\u00f3n de los espectadores<\/li>\n<li><a href=\"https:\/\/onlyfans.com\/\">Only Fans<\/a><span style=\"font-weight: 400;\">: Plataforma de micro mecenazgo para adultos que no censura contenido para adultos<\/span><\/li>\n<li><a href=\"https:\/\/www.joinclubhouse.com\/\">Clubhouse<\/a><span style=\"font-weight: 400;\">: Aplicaci\u00f3n exclusivamente de audio donde todo sucede al vivo (directo)<\/span><\/li>\n<li><a href=\"https:\/\/www.tiktok.com\/es\">TikTok<\/a>: Aplicaci\u00f3n que permite grabar, editar y compartir v\u00eddeos cortos en loop.<\/li>\n<\/ul>\n[\/vc_wp_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;font-size-text-default custom-width video-post&#8221; css=&#8221;.vc_custom_1611761375889{margin-top: 3% !important;background-color: #f5f5f5 !important;}&#8221;][vc_column el_class=&#8221;not-max-width&#8221;][vc_single_image image=&#8221;44590&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row el_class=&#8221;font-size-text-default&#8221; css=&#8221;.vc_custom_1575023690772{margin-bottom: 45px !important;}&#8221;][vc_column css=&#8221;.vc_custom_1578494990562{padding-top: 2% !important;}&#8221;][vc_wp_text]<span style=\"font-weight: 400;\">Aunque durante el Academy se hizo referencia y se detall\u00f3 todas y cada una de las plataformas mencionadas anteriormente, la que dio m\u00e1s que hablar y que consigui\u00f3 m\u00e1s engagement por parte de los equipos fue <\/span><b>TikTok<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h3>Tik Tok en la actualidad<\/h3>\n<p><b>TikTok<\/b><span style=\"font-weight: 400;\"> es la s\u00e9ptima red social m\u00e1s utilizada del mundo, permitiendo editar y compartir v\u00eddeos cortos en loop con la posibilidad de a\u00f1adir fondos musicales, efectos de v\u00eddeo, filtros y efectos visuales. Todo un \u00e9xito para una plataforma que en sus primeros a\u00f1os de vida era casi desconocida.\u00a0<\/span><\/p>\n<h3>\u00bfPor qu\u00e9 debe tu marca anunciarse en TikTok?<\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Es una de las redes sociales a d\u00eda de hoy, m\u00e1s populares. La aplicaci\u00f3n ha conseguido 1,500 millones de descargas.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Est\u00e1 en constante evoluci\u00f3n y crecimiento. Solo en 2020 consigui\u00f3 800 millones de usuarios mensuales.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Los usuarios utilizan la aplicaci\u00f3n, un 68% ve v\u00eddeos de otras cuentas y el 55% crea contenido constantemente.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">La media de tiempo de los usuarios es de una hora al d\u00eda.\u00a0<\/span><\/li>\n<\/ul>\n<h3>\u00bfQu\u00e9 pueden hacer las marcas en TikTok?<\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Crear contenido de valor<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mostrar los productos o servicios\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Colaborar con TikTokers\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">En definitiva y c\u00f3mo <a href=\"https:\/\/www.liftingroup.com\/\">profesionales y expertos del marketing<\/a>, recomendamos que no pierdas de vista esta red social. <strong>Saber analizar las audiencias de hoy en d\u00eda te permitir\u00e1 entender mejor el mercado de ma\u00f1ana.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aprovechando esta formaci\u00f3n, nuestro equipo de <a href=\"https:\/\/www.liftingroup.com\/social-media\">Social Media<\/a> decidi\u00f3 llevar a cabo el <strong>TikTok Challenge de Lifting Group<\/strong>, donde cada departamento ten\u00eda que presentar un v\u00eddeo de equipo. Los resultados fueron incre\u00edbles&#8230;en este art\u00edculo os mostramos los v\u00eddeos m\u00e1s destacados del Challenge.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a1Qu\u00e9 disfrut\u00e9is!<\/span>[\/vc_wp_text][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>For this Academy our Social Media team focused on exposing and reporting the latest trends in Social Networks, placing special emphasis on the success of Tik Tok and what this platform can give of itself.<\/p>\n","protected":false},"featured_media":43673,"template":"","expertise_category":[1130,1125],"class_list":["post-40242","expertise","type-expertise","status-publish","has-post-thumbnail","hentry","expertise_category-academy-en","expertise_category-social-media-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lifting Academy | TikTok and other trending networks. 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