Most companies apply this type of <\/span>strategy <\/strong>because they seek to generate <\/span>brand awareness.<\/strong><\/p>\n

The concept of influencers refers to that group of people who over time have become <\/span>references<\/strong> for thousands and even millions of people in the <\/span>Digital Channel<\/strong>, due to the content they create and the volume of users who follow them. They are <\/span>characterized<\/strong> by having a <\/span>great power of influence<\/strong> over a specific content in which they position themselves as <\/span>experts or referents.<\/strong><\/p>\n

According to the latest <\/span>influencer marketing statistics<\/a><\/strong>,<\/strong> 76% of brands are planning to <\/span>increase their budget for influencer marketing<\/strong> over the next few years. This is further strengthened by the continued saturation of the channel as 80% of B2C brands are <\/span>currently using or are planning to use influencer marketing<\/strong> as part of their strategy.<\/span><\/p>\n

In our last article on <\/span>Influencer Marketing<\/a><\/strong>, we mentioned some of the <\/span>trends of this 2021<\/strong> and some tips on how to execute them correctly. Now as we are about to start a new year, we detail those <\/span>trends that are coming for 2022<\/strong> and to take into account the <\/span>implementation of the strategy.<\/strong><\/p>\n

More natural and closer ties:<\/u><\/strong><\/p>\n

The user has been <\/span>evolving<\/strong> over time in the same way that the <\/span>Digital Channel<\/strong> itself has been doing. Most of them are looking for more and more natural and <\/span>closer<\/strong> content that they can identify with. In addition the pandemic was also one of the factors why millions of people shared their daily lives in the most <\/span>natural and spontaneous<\/strong> way possible, making known a<\/span> “true self”<\/strong> never seen or exploited before.\u00a0<\/span><\/p>\n

Video format:<\/u><\/strong><\/p>\n

Although images continue to play a fundamental role in the <\/span>consumer’s mind<\/strong>, the video format has <\/span>grown exponentially<\/strong> taking advantage with a few seconds to convey the right message. <\/span><\/p>\n

Podcast<\/u><\/strong>:\u00a0<\/b><\/p>\n

This trend goes hand in hand with the concept of<\/span> transmitting an increasingly<\/strong> closer and <\/span>closer message<\/strong>, so we are already seeing how this will be one of the trends that will be on the rise and which still has a long way to go.<\/span><\/p>\n

Influencers as brand ambassadors:<\/u><\/strong><\/p>\n

Brands will increasingly focus on forming partnerships and long-term paid collaborations with influencers in order to <\/span>create strategic and real alliances.\u00a0<\/strong>[\/vc_wp_text][\/vc_column][\/vc_row][vc_row][vc_column]