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We can define Social SEO<\/strong> as the combination of positioning and social media<\/a> strategies with the objective of increasing organic traffic on the website and followers on social networks.<\/p>\n This technique has a positive impact on both verticals as it will help you to climb positions in the Google search engine and, on the other hand, to share quality content and increase your engagement in social networks.<\/p>\n It should be noted that content is a fundamental part<\/strong> of Social SEO since generating quality content, and with added value, will help you to gain awareness and reach. To do this, it must be optimized at the SEO level on your website and reflected in a good content strategy in your social media channels.<\/p>\n <\/p>\n As for SEO, sharing quality content on social networks can be your great ally to climb positions in a simpler way. Although social networks do not have a direct influence on SEO, as such they are not a metric that Google uses for positioning, it can be of excellent help as we will see below.<\/p>\n <\/p>\n First because the traffic of the website will increase if users click on the link that carries the publication. Web traffic along with the user experience are data that Google takes into account.<\/p>\n So if you bring a lot of traffic to your website that stops to read your content and visits other pages within your site, it’s a signal to Google that you’re a website with relevant content and this will favor your ranking.<\/p>\n <\/p>\n Every time a user shares content they bring to your website, a link is created. Link generation is one of the most important factors in SEO<\/strong>. This metric, in addition to many others, is an indicator for Google that if the user visits your website they will find the solution to their problem<\/strong>.<\/p>\n The Domain Rating<\/strong> is an indicator of Ahrefs<\/a>, one of the main SEO tools, which measures the authority of the domain and thanks to external links this metric will be greater. The greater the authority, the easier it will be to position content as we discussed in this post on How long does it take to position a website?<\/em><\/a>.<\/em><\/p>\n Social networks usually have a very high Domain Rating. From 0 to 100, one hundred being the maximum possible value, we find that LinkedIn <\/strong>has a 98, Twitter <\/strong>has a 99, Instagram <\/strong>another 99 and Facebook <\/strong>100, and beyond these platforms, there are other less used networks but they allow you to generate very valuable links such as Pinterest <\/strong>with a 91, About.me<\/strong> also 91, among others.[\/vc_wp_text][\/vc_column][\/vc_row][vc_row][vc_column]Social SEO Benefits in Positioning<\/h2>\n
More website traffic<\/h3>\n
More quality links = Better domain authority<\/h3>\n