<script>
jQuery(function ($) {
$('.page-container').addClass('no-max-width');
});
</script>{"id":47782,"date":"2022-04-28T14:49:03","date_gmt":"2022-04-28T14:49:03","guid":{"rendered":"https:\/\/www.liftingroup.com\/expertise\/estrategias-de-comunicacion-en-marketing-que-son-y-como-implementarlas\/"},"modified":"2022-06-21T10:25:16","modified_gmt":"2022-06-21T10:25:16","slug":"marketing-communication-strategies-what-are-they-and-how-to-implement-them","status":"publish","type":"expertise","link":"https:\/\/www.liftingroup.com\/en\/expertise\/marketing-communication-strategies-what-are-they-and-how-to-implement-them\/","title":{"rendered":"Marketing communication strategies, what are they and how to implement them?"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row][vc_column][vc_wp_text]<span style=\"font-weight: 400;\">We are currently living in an era where competition in sectors continues to evolve and grow, therefore, if we want to <\/span><b>make our business stand out <\/b><span style=\"font-weight: 400;\">from others, having marketing communication strategies will be essential to ensure our business success.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nowadays communication is key in all aspects of society; developing a good strategy can increase your sales <\/span><b>by up to 40 %<\/b><span style=\"font-weight: 400;\">, help you get new customers, connect with your target audience and increase the visibility of your brand.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the following post by Expertise de Lifting Group,<\/span> <span style=\"font-weight: 400;\">\u00a0<\/span><a href=\"https:\/\/www.liftingroup.com\/\"><b>a marketing and strategic consulting agency,<\/b><\/a><span style=\"font-weight: 400;\"> we go into detail and explain what marketing communication strategies are and how to implement them effectively.<\/span>[\/vc_wp_text][\/vc_column][\/vc_row][vc_row][vc_column]<script>jQuery(function($){$(\"header#header\").addClass(\"transparent-header\");$(\"main#main\").addClass(\"main-with-transparent-header\");});<\/script>[\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row][vc_row el_class=&#8221;font-size-text-default&#8221; css=&#8221;.vc_custom_1575023690772{margin-bottom: 45px !important;}&#8221;][vc_column css=&#8221;.vc_custom_1578494990562{padding-top: 2% !important;}&#8221;][vc_wp_text title=&#8221;What are marketing communication strategies?&#8221;]<span style=\"font-weight: 400;\">A marketing communication strategy can be defined as the mechanism that allows a company or organisation<\/span><b> to transmit its values<\/b><span style=\"font-weight: 400;\"> to the target audience through communication channels, strategic actions and specific timings.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All the elements that are part of it must go hand in hand so that the communication is effective and coherent with our values, a small planning error and the whole image that has been created could be damaged in a matter of seconds. A correct marketing communication strategy must have the following well defined issues:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">General objectives<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Message to be transmitted<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Actions to be implemented<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Instruments to be used<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Timings<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.liftingroup.com\/wp-content\/uploads\/2022\/04\/jason-goodman-6awfTPLGaCE-unsplash-1.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-46577 size-medium\" src=\"https:\/\/www.liftingroup.com\/wp-content\/uploads\/2022\/04\/jason-goodman-6awfTPLGaCE-unsplash-1-810x540.webp\" alt=\"\" width=\"810\" height=\"540\" \/><\/a>[\/vc_wp_text][vc_wp_text title=&#8221;Types of communication strategies&#8221;]<span style=\"font-weight: 400;\">You will have to choose the type of strategy that best identifies with your objectives depending on your company&#8217;s needs; choosing the most appropriate one will be fundamental to ensure good results.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Launch strategy<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Its usefulness lies <\/span><b>in publicising a new company, brand, product or service <\/b><span style=\"font-weight: 400;\">to be launched to the market. Implementing this strategy will increase the initial impact of the launch, being able to create a greater positive impression.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Several factors should be taken into account in your planning, such as: the <\/span><b>launch date, location, market trends, seasons and choosing the right channels.<\/b><span style=\"font-weight: 400;\"> It is important to take into account the following issues in order to fine-tune it as much as possible:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create an atmosphere of intrigue<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Coverage in different relevant media in your sector<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Promote with influencers and partners<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Carry out email marketing campaigns<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><b>Trust strategy<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">As its name suggests, here we are interested in generating <\/span><b>a vision of trust from our audience<\/b><span style=\"font-weight: 400;\"> to build a strong customer-company relationship that is beneficial in the long term, focusing <\/span><b>on moving from customer -&gt; loyal customer -&gt; brand ambassador.<\/b><span style=\"font-weight: 400;\"> Among all marketing communication strategies, it will be the one of choice if your image has been damaged by a crisis.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">New digital media and technologies make this process easier, in which it will be important to <\/span><b>convey credible messages and realistic promises<\/b><span style=\"font-weight: 400;\"> to connect with our audience. To strengthen confidence, you will need to consider:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Having a professional website<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Media presence<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sharing success stories<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Including customer testimonials<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Exemplary customer service<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><b>Positioning strategy<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Its purpose is to transmit <\/span><b>\u00a0the desired image of the brand<\/b><span style=\"font-weight: 400;\"> to the target audience, to achieve greater <\/span><b>reach and have an impact on our potential customers.<\/b><span style=\"font-weight: 400;\"> This strategy has long-term results and it will be very important that we remain consistent with our values and business philosophy in order to achieve the desired positioning.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It allows you to generate a <\/span><b>strong brand with its own personality <\/b><span style=\"font-weight: 400;\">in order to differentiate yourself from the competition, which is not an easy task and in which seniority, commercial advantages and the level of specialisation you have will play a vital role. In this strategy it is important to avoid the two most common mistakes:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Over-positioning: Customers&#8217; expectations are set too high and they may think that we are not within their reach.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Under-positioning: We fail to differentiate ourselves from others, we generate a vague idea of our brand in the minds of our target audience.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><b>Visibility strategy<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">This <\/span><b>seeks to make the brand<\/b><span style=\"font-weight: 400;\"> known to as many people as possible and who are part of our target audience. It is used to attract new customers and create long term relationships, some of the actions undertaken in this strategy are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Promoting yourself through influencers or brand ambassadors.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Creating attractive content in Social Media<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increasing media presence<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><b>How to implement marketing communication strategies?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">In order to be able to produce communication strategies with success and personality, it will be essential to be clear about the message we want to convey, what our main values are and what objectives we want to achieve.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Each strategy has its own needs and objectives and much of the success will depend on <\/span><b>good planning.<\/b><span style=\"font-weight: 400;\"> Here are several steps to be defined:<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Analyse our current situation<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Before starting, we must be clear about our current situation. We can do this by performing a <\/span><b>SWOT <\/b><span style=\"font-weight: 400;\">analysis that allows us to see it clearly or a <\/span><b>PEST <\/b><span style=\"font-weight: 400;\">analysis that will allow us to identify the internal and external factors that can influence us.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take into account your brand&#8217;s reputation, your customers&#8217; experience, market trends and where your competition is.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><b><a href=\"https:\/\/www.liftingroup.com\/wp-content\/uploads\/2022\/04\/brands-people-Ax8IA8GAjVg-unsplash-1.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-46709 size-medium\" src=\"https:\/\/www.liftingroup.com\/wp-content\/uploads\/2022\/04\/brands-people-Ax8IA8GAjVg-unsplash-1-810x548.webp\" alt=\"\" width=\"810\" height=\"548\" \/><\/a><\/b><\/h3>\n<h3><\/h3>\n<h3><b>Choosing precise targets<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Now that you know what context your company is in, it is time to choose what we want <\/span><b>to achieve.<\/b><span style=\"font-weight: 400;\"> To do so, you should ask yourself the following questions:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What do I want?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What for?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Why is this?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">We recommend that you focus on realistic goals that are not impossible to achieve. <\/span><b>The SMART technique <\/b><span style=\"font-weight: 400;\">can help you define specific, measurable, achievable and time-bound goals.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Define your target audience<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">At this point it is time to think about our ideal customers, the public we want to reach. Our strategy will be aimed at them, so it will be vital to capture their attention, make them listen to us and react to our messages.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can check out our previous post on <\/span><a href=\"https:\/\/www.liftingroup.com\/como-integrar-a-tu-buyer-persona-en-tu-estrategia-de-comunicacion-digital\/\"><b>the buyer persona, how to integrate them into your digital communication strategy<\/b><\/a><span style=\"font-weight: 400;\"> to learn more about this topic.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><b><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-45816 aligncenter\" src=\"https:\/\/www.liftingroup.com\/wp-content\/uploads\/2022\/04\/melanie-deziel-U33fHryBYBU-unsplash-810x540.webp\" alt=\"\" width=\"342\" height=\"228\" \/><\/b><\/h3>\n<p>&nbsp;<\/p>\n<h3><b>Choose the message you want to convey<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">What you want to transmit and what your values are will help you in this very important point in which you must have properly defined the message, its tone and the personality it will have.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Focus <\/span><b>on generating interest, excitement and uniqueness.<\/b><span style=\"font-weight: 400;\"> Then, transmit it through the communication channels that are most appropriate for your type of business (traditional, digital or both).<\/span><\/p>\n<h3><\/h3>\n<h3><b>Budget and timing<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Limiting the amount of budget and choosing the right timing is vital to achieve success in our marketing communication strategies. You have to take into account the size of your company, its needs and where the message will need to be communicated.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Establishing certain time margins will allow us to create a <\/span><b>sense of urgency <\/b><span style=\"font-weight: 400;\">that will stimulate the effort and follow-up of the strategy; it is important to focus on the times but we must also say that it is not something set in stone, it can change and be adjusted as the plan is assessed.<\/span><\/p>\n<h3><\/h3>\n<h3><b>Assessment of results programme<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Establish specific metrics to measure and assess your results, with them you will be able to quantify each goal and see if your strategy is on track or not. This point will help us to quickly notice <\/span><b>possible deviations and adjust changes.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The metrics selected largely depend on our goals, but some examples could be the reach achieved, number of followers in social networks, impressions, clicks, mentions, etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As you have seen, creating effective marketing communication strategies is fundamental so as to achieve success in your business. At<\/span><b> Lifting Group <\/b><span style=\"font-weight: 400;\">we have extensive experience in the creating such strategies, <\/span><a href=\"https:\/\/www.liftingroup.com\/contacto\/\"><b>contact us<\/b><\/a> <span style=\"font-weight: 400;\">\u00a0and we will help make your business grow.<\/span>[\/vc_wp_text][\/vc_column][\/vc_row][vc_row disable_element=&#8221;yes&#8221; el_class=&#8221;font-size-text-default custom-width video-post&#8221; css=&#8221;.vc_custom_1631087905041{margin-top: 3% !important;background-color: #f5f5f5 !important;}&#8221;][vc_column el_class=&#8221;not-max-width&#8221;][vc_single_image image=&#8221;37143&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row el_class=&#8221;font-size-text-default&#8221; css=&#8221;.vc_custom_1628232434256{margin-bottom: 45px !important;}&#8221;][vc_column css=&#8221;.vc_custom_1578494990562{padding-top: 2% !important;}&#8221;][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>We are currently living in an era where competition in sectors continues to evolve and grow, therefore, if we want to make our business stand out from others, having marketing communication strategies will be essential to ensure our business success.<\/p>\n<p>Nowadays communication is key in all aspects of society; developing a good strategy can increase your sales by up to 40 %, help you get new customers, connect with your target audience and increase the visibility of your brand. <\/p>\n","protected":false},"featured_media":47786,"template":"","expertise_category":[1116],"class_list":["post-47782","expertise","type-expertise","status-publish","has-post-thumbnail","hentry","expertise_category-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing communication strategies, what are they and how to implement them?<\/title>\n<meta name=\"description\" content=\"If we want to make our business stand out from others, having marketing communication strategies will be essential to ensure our business success.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.liftingroup.com\/en\/expertise\/marketing-communication-strategies-what-are-they-and-how-to-implement-them\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing communication strategies, what are they and how to implement them?\" \/>\n<meta property=\"og:description\" content=\"If we want to make our business stand out from others, having marketing communication strategies will be essential to ensure our business success.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.liftingroup.com\/en\/expertise\/marketing-communication-strategies-what-are-they-and-how-to-implement-them\/\" \/>\n<meta property=\"og:site_name\" content=\"Lifting Group\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-21T10:25:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.liftingroup.com\/wp-content\/uploads\/2022\/04\/OLD-CREATIVIDADES-BLOG-5.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1700\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@Liftingroup\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.liftingroup.com\\\/en\\\/expertise\\\/marketing-communication-strategies-what-are-they-and-how-to-implement-them\\\/\",\"url\":\"https:\\\/\\\/www.liftingroup.com\\\/en\\\/expertise\\\/marketing-communication-strategies-what-are-they-and-how-to-implement-them\\\/\",\"name\":\"Marketing communication strategies, what are they and how to implement them?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.liftingroup.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.liftingroup.com\\\/en\\\/expertise\\\/marketing-communication-strategies-what-are-they-and-how-to-implement-them\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.liftingroup.com\\\/en\\\/expertise\\\/marketing-communication-strategies-what-are-they-and-how-to-implement-them\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.liftingroup.com\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/OLD-CREATIVIDADES-BLOG-5.webp\",\"datePublished\":\"2022-04-28T14:49:03+00:00\",\"dateModified\":\"2022-06-21T10:25:16+00:00\",\"description\":\"If we want to make our business stand out from others, having marketing communication strategies will be essential to ensure our business success.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.liftingroup.com\\\/en\\\/expertise\\\/marketing-communication-strategies-what-are-they-and-how-to-implement-them\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.liftingroup.com\\\/en\\\/expertise\\\/marketing-communication-strategies-what-are-they-and-how-to-implement-them\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.liftingroup.com\\\/en\\\/expertise\\\/marketing-communication-strategies-what-are-they-and-how-to-implement-them\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.liftingroup.com\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/OLD-CREATIVIDADES-BLOG-5.webp\",\"contentUrl\":\"https:\\\/\\\/www.liftingroup.com\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/OLD-CREATIVIDADES-BLOG-5.webp\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.liftingroup.com\\\/en\\\/expertise\\\/marketing-communication-strategies-what-are-they-and-how-to-implement-them\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.liftingroup.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing communication strategies, what are they and how to implement them?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.liftingroup.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.liftingroup.com\\\/en\\\/\",\"name\":\"Lifting Group\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.liftingroup.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.liftingroup.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.liftingroup.com\\\/en\\\/#organization\",\"name\":\"Lifting Group\",\"url\":\"https:\\\/\\\/www.liftingroup.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.liftingroup.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.liftingroup.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/Logo_15aniversario_LiftingGroup-2.png\",\"contentUrl\":\"https:\\\/\\\/www.liftingroup.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/Logo_15aniversario_LiftingGroup-2.png\",\"width\":216,\"height\":59,\"caption\":\"Lifting Group\"},\"image\":{\"@id\":\"https:\\\/\\\/www.liftingroup.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/Liftingroup\",\"http:\\\/\\\/www.linkedin.com\\\/company\\\/lifting&amp;amp;group?trk=hb_tab_compy_id_2245627\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCRpmOjom0L3EdrAhziNk8Pw\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketing communication strategies, what are they and how to implement them?","description":"If we want to make our business stand out from others, having marketing communication strategies will be essential to ensure our business success.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.liftingroup.com\/en\/expertise\/marketing-communication-strategies-what-are-they-and-how-to-implement-them\/","og_locale":"en_US","og_type":"article","og_title":"Marketing communication strategies, what are they and how to implement them?","og_description":"If we want to make our business stand out from others, having marketing communication strategies will be essential to ensure our business success.","og_url":"https:\/\/www.liftingroup.com\/en\/expertise\/marketing-communication-strategies-what-are-they-and-how-to-implement-them\/","og_site_name":"Lifting Group","article_modified_time":"2022-06-21T10:25:16+00:00","og_image":[{"width":1700,"height":1000,"url":"https:\/\/www.liftingroup.com\/wp-content\/uploads\/2022\/04\/OLD-CREATIVIDADES-BLOG-5.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@Liftingroup","twitter_misc":{"Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.liftingroup.com\/en\/expertise\/marketing-communication-strategies-what-are-they-and-how-to-implement-them\/","url":"https:\/\/www.liftingroup.com\/en\/expertise\/marketing-communication-strategies-what-are-they-and-how-to-implement-them\/","name":"Marketing communication strategies, what are they and how to implement them?","isPartOf":{"@id":"https:\/\/www.liftingroup.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.liftingroup.com\/en\/expertise\/marketing-communication-strategies-what-are-they-and-how-to-implement-them\/#primaryimage"},"image":{"@id":"https:\/\/www.liftingroup.com\/en\/expertise\/marketing-communication-strategies-what-are-they-and-how-to-implement-them\/#primaryimage"},"thumbnailUrl":"https:\/\/www.liftingroup.com\/wp-content\/uploads\/2022\/04\/OLD-CREATIVIDADES-BLOG-5.webp","datePublished":"2022-04-28T14:49:03+00:00","dateModified":"2022-06-21T10:25:16+00:00","description":"If we want to make our business stand out from others, having marketing communication strategies will be essential to ensure our business success.","breadcrumb":{"@id":"https:\/\/www.liftingroup.com\/en\/expertise\/marketing-communication-strategies-what-are-they-and-how-to-implement-them\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.liftingroup.com\/en\/expertise\/marketing-communication-strategies-what-are-they-and-how-to-implement-them\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.liftingroup.com\/en\/expertise\/marketing-communication-strategies-what-are-they-and-how-to-implement-them\/#primaryimage","url":"https:\/\/www.liftingroup.com\/wp-content\/uploads\/2022\/04\/OLD-CREATIVIDADES-BLOG-5.webp","contentUrl":"https:\/\/www.liftingroup.com\/wp-content\/uploads\/2022\/04\/OLD-CREATIVIDADES-BLOG-5.webp"},{"@type":"BreadcrumbList","@id":"https:\/\/www.liftingroup.com\/en\/expertise\/marketing-communication-strategies-what-are-they-and-how-to-implement-them\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.liftingroup.com\/en\/"},{"@type":"ListItem","position":2,"name":"Marketing communication strategies, what are they and how to implement them?"}]},{"@type":"WebSite","@id":"https:\/\/www.liftingroup.com\/en\/#website","url":"https:\/\/www.liftingroup.com\/en\/","name":"Lifting Group","description":"","publisher":{"@id":"https:\/\/www.liftingroup.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.liftingroup.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.liftingroup.com\/en\/#organization","name":"Lifting Group","url":"https:\/\/www.liftingroup.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.liftingroup.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.liftingroup.com\/wp-content\/uploads\/2022\/05\/Logo_15aniversario_LiftingGroup-2.png","contentUrl":"https:\/\/www.liftingroup.com\/wp-content\/uploads\/2022\/05\/Logo_15aniversario_LiftingGroup-2.png","width":216,"height":59,"caption":"Lifting Group"},"image":{"@id":"https:\/\/www.liftingroup.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/Liftingroup","http:\/\/www.linkedin.com\/company\/lifting&amp;amp;group?trk=hb_tab_compy_id_2245627","https:\/\/www.youtube.com\/channel\/UCRpmOjom0L3EdrAhziNk8Pw"]}]}},"_links":{"self":[{"href":"https:\/\/www.liftingroup.com\/en\/wp-json\/wp\/v2\/expertise\/47782","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.liftingroup.com\/en\/wp-json\/wp\/v2\/expertise"}],"about":[{"href":"https:\/\/www.liftingroup.com\/en\/wp-json\/wp\/v2\/types\/expertise"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.liftingroup.com\/en\/wp-json\/wp\/v2\/media\/47786"}],"wp:attachment":[{"href":"https:\/\/www.liftingroup.com\/en\/wp-json\/wp\/v2\/media?parent=47782"}],"wp:term":[{"taxonomy":"expertise_category","embeddable":true,"href":"https:\/\/www.liftingroup.com\/en\/wp-json\/wp\/v2\/expertise_category?post=47782"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}