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</script>{"id":48870,"date":"2022-01-10T09:43:09","date_gmt":"2022-01-10T09:43:09","guid":{"rendered":"https:\/\/www.liftingroup.com\/expertise\/10-consejos-para-lograr-una-empresa-mas-sostenible\/"},"modified":"2022-07-07T10:06:09","modified_gmt":"2022-07-07T10:06:09","slug":"10-consejos-para-lograr-una-empresa-mas-sostenible10-tips-to-be-sustainable-company","status":"publish","type":"expertise","link":"https:\/\/www.liftingroup.com\/en\/expertise\/10-tips-to-be-sustainable-company\/","title":{"rendered":"10 tips to achieve a more sustainable company"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row][vc_column][vc_wp_text]<strong>We can all reduce our impact on the world and that is why we leave you some tips to achieve it.<\/strong><\/p>\n<p>Implementing a sustainability strategy in any type of company has been shown to be not only profitable but also very positive. In most cases, it means being aware of the amount of resources that are consumed and of those points in the value chain where there are inefficiencies. In addition, we must not forget that a sustainability strategy allows solutions to be proposed which have a direct impact on the 3 areas of sustainability: the social, economic and environmental spheres.<\/p>\n<h3>What is a sustainable company?<\/h3>\n<p>A sustainable company is one that carries out actions and policies of economic, social and environmental responsibility, with the aim of generating a positive impact on its environment. For example, trying to reduce the carbon footprint, generating less waste, recycling or promoting a healthier life to avoid the deterioration of the environment and society.<\/p>\n<p>Practical tips to be a sustainable company<\/p>\n<p><strong>CONTROL ENERGY CONSUMPTION<\/strong><\/p>\n<p>Make a general follow-up of the company&#8217;s energy expenditure and carry out actions and measures to reduce said consumption. At the same time, it promotes and encourages the teams to adopt habits that have an impact on reducing energy consumption, such as turning off the equipment when it is not in use or adjusting the temperature of the air conditioning. Evaluates the ability to modify or innovate systems to more efficient ones that generate lower energy consumption.<\/p>\n<p><strong>INVOLVE LOCAL AGENTS &#8211; THINK LOCAL<\/strong><\/p>\n<p>It has suppliers that are from the area where the company is located and that at the same time are responsible with the environment. Allowing greater local consolidation.<\/p>\n<p><strong>PROMOTES ENVIRONMENTAL EDUCATION AND TRAINING<\/strong><\/p>\n<p>Making teams aware of the environmental impact is of vital importance. Not only so that they are able to carry it out in the professional field, but at the same time to give them the tools to do it in the personal field.<\/p>\n<p>It is important to encourage small actions that help the planet, as we do for example in Lifting Group, where everyone has their own cup for coffee or tea, instead of using disposable cups. At the same time, place reminders and posters about the recycling process to raise awareness in the minds of each member of the company.<\/p>\n<p><strong>PROMOTE SUSTAINABLE TRANSPORTATION<\/strong><\/p>\n<p>Whenever possible, choose to ship by road to reduce the carbon footprint as much as possible, sea and air transport being much more polluting.<\/p>\n<p>At the same time, it encourages the teams, as much as possible, to bet on urban mobility.<\/p>\n<p><strong>COLLABORATE WITH SOCIAL ACTIONS<\/strong><\/p>\n<p>Commitment to collaborations with local entities that promote actions with a socio-environmental benefit. Get involved and involve your teams.<\/p>\n<p><strong>WASTE MANAGEMENT<\/strong><\/p>\n<p>Good waste management is not simply collecting rubbish, but rather promoting initiatives for citizen participation and prevention at source -especially for containers and packaging.<\/p>\n<p>Put the 3R rule into practice. Reduce the volume of waste generated, reuse waste and recycle.<\/p>\n<p><strong>SUSTAINABLE PACKAGING<\/strong><\/p>\n<p>Reduces the environmental impact of the production process, with renewable energy sources. Use materials for the manufacture of products and packaging that are ecological and reusable.<\/p>\n<p><strong>MEASURE AND REDUCE THE ENVIRONMENTAL FOOTPRINT<\/strong><\/p>\n<p>It depends on the sector in which we find ourselves, there are many companies that harm the environment with their activity, so measuring it and proposing minimization actions will be necessary to be more sustainable.<\/p>\n<p><strong>TELECOMMUTING<\/strong><\/p>\n<p>Whenever possible, incentivize hybrid work, allowing teams to get the job done, reducing transportation hours generated.<\/p>\n<p><strong>SAVE PAPER<\/strong><\/p>\n<p>Paper is a material used in all companies that causes different environmental problems such as deforestation, climate change, etc. Promotes the use of digital file exchange systems by reducing or eliminating the use of paper.<\/p>\n<p>Regardless of the sector, implementing these actions in your sustainability strategy will make you not only closer to your goals but also part of the change.[\/vc_wp_text][\/vc_column][\/vc_row][vc_row][vc_column]<script>jQuery(function($){$(\"header#header\").addClass(\"transparent-header\");$(\"main#main\").addClass(\"main-with-transparent-header\");});<\/script>[\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row][vc_row disable_element=&#8221;yes&#8221; el_class=&#8221;font-size-text-default&#8221; css=&#8221;.vc_custom_1641808142704{margin-bottom: 45px !important;}&#8221;][vc_column css=&#8221;.vc_custom_1578494990562{padding-top: 2% !important;}&#8221;][vc_wp_text]\n<h2><span style=\"font-weight: 400;\">Identificar los diferentes tipos de keywords<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Antes de iniciar con el Keyword Research, vamos a dividir las palabras claves por tipo.<\/span><\/p>\n<p><strong>1- Palabras claves seg\u00fan la intenci\u00f3n del usuario:<\/strong><span style=\"font-weight: 400;\"> Esta nos ayudar\u00e1 a identificar en qu\u00e9 etapa se encuentra el usuario:<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>Keywords informativas:<\/strong><span style=\"font-weight: 400;\"> si el usuario solo busca informaci\u00f3n sobre el producto o servicio.<\/span><\/li>\n<li><strong>Keywords transaccionales:<\/strong> <span style=\"font-weight: 400;\">El usuario tiene una intenci\u00f3n clara de hacer una transacci\u00f3n como comprar, reservar, descargar etc.\u00a0<\/span><\/li>\n<li><strong>Keywords navegacionales:<\/strong> <span style=\"font-weight: 400;\">Cuando el usuario busca una p\u00e1gina web en concreto. Ejemplo: Facebook, Amazon, etc <\/span><\/li>\n<li><strong>Keywords locales:<\/strong><span style=\"font-weight: 400;\"> Es una uni\u00f3n de las tres b\u00fasquedas anteriores m\u00e1s la geolocalizaci\u00f3n. Ejemplo: <\/span><i><span style=\"font-weight: 400;\">Mejor Agencia de Inbound Marketing en Valencia <\/span><\/i><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Para ello, iremos al <\/span><strong>planificador de palabras clave de Google Ads<\/strong><span style=\"font-weight: 400;\">, existen otras alternativas como Ahrefs, pero la herramienta de Google Ads es la m\u00e1s fiable. Aqu\u00ed podr\u00e1s conocer el promedio de b\u00fasquedas mensuales, competencia y evoluci\u00f3n en el \u00faltimo a\u00f1o de las palabras clave que elijas.<\/span><\/p>\n<p><strong>2- Palabras claves seg\u00fan el volumen de b\u00fasquedas:<\/strong> <span style=\"font-weight: 400;\">Estas nos muestran la diferencia de las palabras claves seg\u00fan el n\u00famero de b\u00fasqueda.<\/span><span style=\"font-weight: 400;\"> Seg\u00fan el tipo de palabra clave, depender\u00e1 el <\/span><a href=\"https:\/\/www.liftingroup.com\/expertise\/cuanto-tarda-posicionarse-web\/\"><span style=\"font-weight: 400;\">tiempo que tarda en posicionarse una web<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/a><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Short tail o Head<\/strong><span style=\"font-weight: 400;\">: Son palabras muy gen\u00e9ricas con un volumen de b\u00fasqueda alto y generan muy pocas conversiones. Ejemplo: <\/span><i><span style=\"font-weight: 400;\">Keywords<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Middle Tail:<\/strong> <span style=\"font-weight: 400;\">T\u00e9rminos un poco m\u00e1s espec\u00edficos, pero siguen siendo generales. Ejemplo: <\/span><i><span style=\"font-weight: 400;\">Keyword Research<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Long Tail:<\/strong> <span style=\"font-weight: 400;\">Son t\u00e9rminos muy concretos, tienen menor competencia y ofrecen mayores oportunidades de conversi\u00f3n. <\/span><strong><i>Gu\u00eda para hacer un Keyword Research.<\/i><\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2><\/h2>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Porqu\u00e9 es importante hacer Keywords Research\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">El <\/span><b>Keyword Research nos ayuda a identificar qu\u00e9 palabras claves tenemos<\/b> <b>que usar <\/b><span style=\"font-weight: 400;\">para dar visibilidad a nuestra web y lograr que los potenciales clientes nos encuentren.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Un buen <strong>Keyword research mejora el posicionamiento org\u00e1nico<\/strong> de la web<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Atrae tr\u00e1fico de calidad<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Aumenta el porcentaje de conversiones y la rentabilidad<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Minimiza la tasa de rebote<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ayuda a encontrar nuevos mercados<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nos ayuda a conocer a la competencia<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Permite planear una estrategia digital de \u00e9xito<\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Permite generar campa\u00f1as de pago acertadas y rentables<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Potencia tu negocio local<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">\u00a0Keyword Research: PASO A PASO\u00a0<\/span><\/h2>\n<p><a href=\"https:\/\/www.liftingroup.com\/wp-content\/uploads\/2022\/01\/Guia-Keyword-research.webp\"><img decoding=\"async\" class=\"alignnone size-full wp-image-41944\" src=\"https:\/\/www.liftingroup.com\/wp-content\/uploads\/2022\/01\/Guia-Keyword-research.webp\" alt=\"\" \/><\/a><\/p>\n<h3><span style=\"font-weight: 400;\">PASO 1: An\u00e1lisis de palabras claves<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Antes de empezar necesitas conocer qu\u00e9 productos o servicios ofreces, etc. Si, ya sabemos que sabes muy bien a qu\u00e9 te dedicas, pero de igual forma, te recomendamos hacer una lluvia de ideas para <strong>identificar las keywords gen\u00e9ricas que identifican tu negocio<\/strong>, por ello es necesario que te hagas las siguientes cinco preguntas:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00bfC\u00f3mo se llama tu web?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00bfQu\u00e9 tipo de negocio es?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00bfQu\u00e9 ofrezco?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00bfQui\u00e9n es mi Buyer persona o p\u00fablico objetivo? \u00bfA qui\u00e9n me dirijo?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00bfTengo tienda f\u00edsica?<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Ya con el producto definido, en esta primera etapa el objetivo es descubrir las palabras relevantes, para ello deber\u00e1s escribir en una hoja de c\u00e1lculo todas las keywords que se te ocurran, las cuales pueden utilizar los potenciales clientes para encontrarte, ser\u00e1 una lista tentativa, as\u00ed que no te limites, recuerda\u2026 ! Hay muchas maneras de buscar el mismo producto \u00a1\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si t\u00fa p\u00e1gina ya est\u00e1 funcionando, debes <strong>identificar las keywords que generan tr\u00e1fico<\/strong>, para ello puedes apoyarte en Google Search Console.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tambi\u00e9n es recomendable, que en este paso se analicen de manera superficial las palabras claves por las que recibe tr\u00e1fico la competencia. <\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">PASO 2: Optimizar la lista de palabras claves<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">En este paso, es necesario organizar la lista de palabras claves obtenidas en el paso por categor\u00eda. Puedes dividir las keywords por servicios, por aquellas que hacen referencia a la marca, etc.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Probablemente la mayor\u00eda de las keyword que has elegido son Head o Middle Tail, y como comentamos anteriormente, estas categor\u00edas tienen mayor n\u00famero de b\u00fasquedas pero un menor ratio de conversi\u00f3n.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">3 &#8211; An\u00e1lisis y ampliaci\u00f3n de las keywords<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">En este paso se debe <strong>analizar las palabras claves<\/strong> para intentar interceptar mejor las necesidades de los usuarios con el uso de longtail. Aqu\u00ed ser\u00e1 necesario la utilizaci\u00f3n de herramientas, que ofrecen datos sobre la cantidad de consultas que tiene cada palabra, adem\u00e1s permiten identificar las keywords que generan negocio.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Primero debes ir ampliando el listado de palabras claves que ya tienes y luego elegir aquellas que realmente tienen valor.\u00a0<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Herramientas para hacer un Keywords Research <\/span><\/h4>\n<p style=\"text-align: left;\"><b> \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/b><\/p>\n<p style=\"padding-left: 40px;\"><b><a href=\"https:\/\/www.liftingroup.com\/wp-content\/uploads\/2022\/01\/logo-Google.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-41956\" src=\"https:\/\/www.liftingroup.com\/wp-content\/uploads\/2022\/01\/logo-Google-810x456.webp\" alt=\"\" width=\"68\" height=\"38\" \/><\/a>\u00a0 Google: <\/b><span style=\"font-weight: 400;\">En el mismo buscador encontrar\u00e1s una lista de consultas de b\u00fasqueda relacionadas que te aportar\u00e1n m\u00e1s ideas sobre algunos temas relacionados a tus keywords.<\/span><\/p>\n<p style=\"text-align: left; padding-left: 40px;\"><strong><a href=\"https:\/\/www.liftingroup.com\/wp-content\/uploads\/2022\/01\/descarga.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-41952\" src=\"https:\/\/www.liftingroup.com\/wp-content\/uploads\/2022\/01\/descarga.webp\" alt=\"\" width=\"68\" height=\"40\" \/><\/a>\u00a0 Ubersuggest:<\/strong> <span style=\"font-weight: 400;\">Es una herramienta sencilla de usar que te ayudar\u00e1 a descubrir palabras claves Long tail. Una vez has colocado tu palabra clave, Ubersuggest generar\u00e1 una lista muy completa de sugerencias, con sus vol\u00famenes de b\u00fasqueda y grado de dificultad.<\/span><\/p>\n<p style=\"text-align: left; padding-left: 40px;\"><b><a href=\"https:\/\/www.liftingroup.com\/wp-content\/uploads\/2022\/01\/wordsmerger-logo.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-41954\" src=\"https:\/\/www.liftingroup.com\/wp-content\/uploads\/2022\/01\/wordsmerger-logo.webp\" alt=\"\" width=\"68\" height=\"38\" \/><\/a>\u00a0 \u00a0 <\/b><strong>Words Merge:<\/strong> <span style=\"font-weight: 400;\">Ayuda a combinar keywords, s\u00f3lo debes incluir tres palabras y generar\u00e1 todas las combinaciones posibles.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">Una vez tenemos un n\u00famero importante de keywords, toca investigar cu\u00e1les de estas Keywords realmente atraer\u00e1n tr\u00e1fico a nuestro sitio web, para ello utilizaremos las siguientes herramientas:<\/span><\/p>\n<p style=\"padding-left: 40px;\"><b><a href=\"https:\/\/www.liftingroup.com\/wp-content\/uploads\/2022\/01\/google-keyword-planner.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-41948\" src=\"https:\/\/www.liftingroup.com\/wp-content\/uploads\/2022\/01\/google-keyword-planner.webp\" alt=\"\" width=\"68\" height=\"35\" \/><\/a> \u00a0<\/b><strong>Planificador de palabras claves de Google Ads:<\/strong><span style=\"font-weight: 400;\"> El planificador de Google indicar\u00e1 el n\u00famero de b\u00fasquedas que tiene la keywords, el grado de dificultad y previsiones de algunas palabras en particular.<\/span><\/p>\n<p style=\"padding-left: 40px;\"><b><a href=\"https:\/\/www.liftingroup.com\/wp-content\/uploads\/2022\/01\/descarga.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-41946\" src=\"https:\/\/www.liftingroup.com\/wp-content\/uploads\/2022\/01\/descarga.webp\" alt=\"\" width=\"68\" height=\"38\" \/><\/a> \u00a0<\/b><strong>SEMrush:<\/strong> <span style=\"font-weight: 400;\">Esta herramienta te ayudar\u00e1 a evaluar el nivel de dificultad, en lo referente a las posibilidades de posicionamiento de las palabras clave. SEMrush es esencial para detectar y analizar a la competencia.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Paso 5: Valoraci\u00f3n de las keywords<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Ahora llega el momento m\u00e1s importante y es valorar cu\u00e1l ser\u00e1 la keyword principal y secundarias, ver\u00e1s que en el listado inicial hay palabras claves mejores que otras, as\u00ed que deber\u00e1s reordenarlas de la siguiente manera:\u00a0<\/span><\/p>\n<p><strong>Una keyword principal<\/strong><b>:<\/b><span style=\"font-weight: 400;\"> Por la cual quieres posicionar la web a largo plazo, hay que tener en cuenta que se debe elegir una keyword principal por cada p\u00e1gina.<\/span><\/p>\n<p><strong>keywords Secundarias:<\/strong><span style=\"font-weight: 400;\"> Se debe elegir entre 2-5 palabras claves secundarias, para cada p\u00e1gina.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A continuaci\u00f3n os mostramos un ejemplo de an\u00e1lisis de palabras claves, realizado en Google Keyword Planner.\u00a0 Aqu\u00ed queremos elegir la palabra clave principal para los servicios de SEO.<\/span><\/p>\n<p><strong>Keyword principal:<\/strong><span style=\"font-weight: 400;\"> Agencia SEO<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hemos elegido esta, ya que tienen un volumen de b\u00fasqueda alto y la competitividad es la misma.<\/span><\/p>\n<p><strong>Secundarias:<\/strong><span style=\"font-weight: 400;\"><strong>\u00a0<\/strong> Agencia Marketing SEO, Agencia posicionamiento SEO.\u00a0<\/span><\/p>\n<p>Cu\u00e1les palabras no escogimos:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>SEO:<\/strong> <span style=\"font-weight: 400;\">Es una Keyword Short-tail, muy gen\u00e9rica y con un gran volumen de b\u00fasqueda, pero no generar\u00eda tr\u00e1fico de calidad.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>SEO Online:<\/strong> <span style=\"font-weight: 400;\">El usuario no est\u00e1 buscando una agencia que ofrezca el servicio de SEO online, sino m\u00e1s bien busca informaci\u00f3n general.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Debes repetir este mismo proceso en cada p\u00e1gina de producto o servicio e ir aplicando las mejoras Onsite en cada una. Recuerda que <strong>las keyword siempre deben estar relacionadas y optimizadas con lo que ofreces en cada p\u00e1gina<\/strong><\/span><span style=\"font-weight: 400;\">, por ello debes optimizar todas las\u00a0 e ir repitiendo este mismo proceso con cada una mismo proceso lo debes repetir con cada una de las p\u00e1ginas de productos o servicios, e ir aplicando las mejoras Onsite.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En conclusi\u00f3n, las palabras clave tienen el poder de que tu contenido sea visible, es importante que elijas las m\u00e1s interesen a tu negocio, teniendo en cuenta todo lo anterior, una vez hayas tomado la decisi\u00f3n y los hayas implementado en la web, tienes que realizar un seguimiento continuo de las p\u00e1ginas y de las visitas que recibes a trav\u00e9s de buscadores.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La utilizaci\u00f3n o no del listado de Keywords se notar\u00e1, ya que generar\u00e1 mayor coincidencia en los motores de b\u00fasqueda. Adem\u00e1s Intenta apostar por nuevos nichos y<\/span><strong> \u00e1brete a nuevas oportunidades de \u00e9xito.<\/strong><\/p>\n<p><strong>En Lifting Group<\/strong> <span style=\"font-weight: 400;\">como <\/span><strong><a href=\"https:\/\/www.liftingroup.com\/agencia-inbound-marketing\/\">expertos en Inbound Marketing<\/a><\/strong><b>,<\/b><span style=\"font-weight: 400;\"> le damos mucha importancia al posicionamiento SEO de nuestros clientes, contamos con un equipo de profesionales que puede ayudarte a realizar un buen keyword research y descubrir juntos las palabras claves que te generar\u00e1n tr\u00e1fico de calidad y mayores conversiones.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si necesitas m\u00e1s informaci\u00f3n ponte en contacto con nosotros.<\/span><\/p>\n[\/vc_wp_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;font-size-text-default&#8221; css=&#8221;.vc_custom_1628232434256{margin-bottom: 45px !important;}&#8221;][vc_column css=&#8221;.vc_custom_1578494990562{padding-top: 2% !important;}&#8221;][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Implementing a sustainability strategy in any type of company has been shown to be profitable. In most cases, it means being aware of the amount of resources consumed and knowing those points in the value chain where there are inefficiencies.<\/p>\n","protected":false},"featured_media":48882,"template":"","expertise_category":[1116],"class_list":["post-48870","expertise","type-expertise","status-publish","has-post-thumbnail","hentry","expertise_category-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>10 tips to achieve a more sustainable company<\/title>\n<meta name=\"description\" content=\"Tips to promote the most sustainable side of a company, promote the green commitment and be part of the change.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.liftingroup.com\/en\/expertise\/10-tips-to-be-sustainable-company\/\" \/>\n<meta property=\"og:locale\" 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