{"id":39964,"date":"2018-08-28T08:34:40","date_gmt":"2018-08-28T08:34:40","guid":{"rendered":"https:\/\/www.liftingroup.com\/news\/how-does-lifting-group-boost-bartalent-lab-with-a-social-media-strategy"},"modified":"2021-10-13T15:09:53","modified_gmt":"2021-10-13T15:09:53","slug":"how-does-lifting-group-boost-bartalent-lab-with-a-social-media-strategy","status":"publish","type":"news","link":"https:\/\/www.liftingroup.com\/en\/newsp18156\/","title":{"rendered":"How does Lifting Group boost Bartalent Lab with a Social Media strategy?"},"content":{"rendered":"<p>2018 has been a great year for <strong>Bartalent Lab<\/strong>, whose digital strategy is being shaped for success by <strong>Lifting Group<\/strong>. Amongst the latest developments of its online presence is the support we&#8217;ve given to the start up of its profiles in all the essential social networks for the hospitality sector.<\/p>\n<p>The aim of this strategy<strong>\u00a0<\/strong> for <strong>Bartalent Lab<\/strong> is to comply with two main objectives.: publicising the portal, <strong>and bringing it closer to the target audience,<\/strong>, baristas and professionals of the hospitality, restaurant and catering sector.<\/p>\n<p>The experts of <strong>Lifting Group<\/strong> in <strong><u><a href=\"https:\/\/www.liftingroup.com\/social-media\">Social Media<\/a><\/u><\/strong> marked out a content strategy. The team is currently working one managing and defining the contents it considers suitable for social networks.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-15238 alignright\" src=\"https:\/\/www.liftingroup.com\/wp-content\/uploads\/2018\/04\/bartalent-lab-redes-sociales.webp\" alt=\"concurso bartalent lab redes soaciales lifting group estrategia\" width=\"237\" height=\"319\" \/><\/p>\n<p>The<strong> Lifting Group<\/strong> team decided to differentiate and adapt the type of content to be advertised in each social media platform to reach different targets:<\/p>\n<ul>\n<li>Due to the fact that <strong>Instagram<\/strong> is a visual network, images relating to subjects in the hospitality, restaurant and catering sector, were shared, along with tips for professionals.<\/li>\n<li><strong>Facebook<\/strong> was established as a platform to disseminate content on the Academy section of the online platform.<\/li>\n<li><strong>Youtube<\/strong> is a space for expert&#8217;s videos on different disciplines, which are always focused on catering and videos in short format of all the finalists of the competition.<\/li>\n<\/ul>\n<p>With this strategy, the team of experts of <strong>Lifting Group<\/strong> managed to open this initiative to more channels, giving it more visibility and on the other hand it increased interaction and user&#8217;s level of engagement to achieve greater levels of closeness with them.<\/p>\n<p>Although the <strong>Social Media<\/strong> strategy is not applied 100% and the work on these platforms is very recent, results are already starting to be seen, which we hope will consolidate in the coming months.<\/p>\n<p>The <strong>Lifting Group<\/strong> is totally committed and aligned with the objectives of this project for <strong>Bartalent Lab<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>2018 has been a great year for Bartalent Lab, whose digital strategy is being shaped for success by Lifting Group. Amongst the latest developments of its online presence is the support we&#8217;ve given to the start up of its profiles in all the essential social networks for the hospitality sector. The aim of this strategy\u00a0 [&hellip;]<\/p>\n","protected":false},"featured_media":15241,"template":"","news_category":[1118],"class_list":["post-39964","news","type-news","status-publish","has-post-thumbnail","hentry","news_category-marketing-outsourcing-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How does Lifting Group boost Bartalent Lab with a Social Media strategy? | Lifting Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.liftingroup.com\/en\/newsp18156\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How does Lifting Group boost Bartalent Lab with a Social Media strategy? | Lifting Group\" \/>\n<meta property=\"og:description\" content=\"2018 has been a great year for Bartalent Lab, whose digital strategy is being shaped for success by Lifting Group. Amongst the latest developments of its online presence is the support we&#8217;ve given to the start up of its profiles in all the essential social networks for the hospitality sector. 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