{"id":39970,"date":"2018-09-19T11:46:53","date_gmt":"2018-09-19T11:46:53","guid":{"rendered":"https:\/\/www.liftingroup.com\/news\/marketing-outsourcing-service-for-bartalent-lab-strategy-implementation-and-design"},"modified":"2021-10-13T15:09:56","modified_gmt":"2021-10-13T15:09:56","slug":"marketing-outsourcing-service-for-bartalent-lab-strategy-implementation-and-design","status":"publish","type":"news","link":"https:\/\/www.liftingroup.com\/en\/newsp18535\/","title":{"rendered":"Marketing Outsourcing Service for Bartalent Lab: Strategy, Implementation and Design"},"content":{"rendered":"<p><strong>Bartalent Lab<\/strong>\u00a0is a platform of and for waiters with which the company\u00a0<strong>Coca Cola European Partners <\/strong>reaffirms its commitment to hotel and catering, which drives it to come up with new formulas of collaboration to create value and become a unique partner. A platform on which people in the waiting profession can view\u00a0<strong>training and professional development content and news.<\/strong><\/p>\n<p>The\u00a0<strong>Bartalent Lab platform\u00a0<\/strong>together with the\u00a0<strong>Marketing Outsourcing team<\/strong>\u00a0at Lifting Group, have identified and developed a strategic roadmap. This year, 2018 has been a great one for\u00a0<strong>Bartalent Lab<\/strong>, whose strategy has focused on organic growth to become a leader in the\u00a0<strong>HORECA sector,<\/strong>\u00a0as a knowledge platform for waiters.<\/p>\n<h2><strong>HOW DOES LIFTING GROUP DEVELOP A TAILOR-MADE STRATEGY THROUGH THE MARKETING OUTSOURCING SERVICE?\u00a0\u00a0<\/strong><\/h2>\n<p>The team of experts in\u00a0<strong>Marketing Outsourcing<\/strong>\u00a0at Lifting Group has developed and helped to define and implement that strategy for the\u00a0<strong>Bartalent Lab<\/strong>\u00a0seeking to meet 4 principal objectives:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-17330 alignright\" src=\"https:\/\/www.liftingroup.com\/wp-content\/uploads\/2018\/07\/bartalent-lab-redes-sociales-760x1024.webp\" alt=\" width=\"301\" height=\"406\" \/><\/p>\n<ul>\n<li>Stimulate the\u00a0<strong>acquisition channels<\/strong>with the goal of increasing sessions in the first phase of the conversion funnel<\/li>\n<li><strong>Improve the conversion rate<\/strong>by monitoring KPIs and usability<\/li>\n<li>Work on the\u00a0<strong>brand reputation<\/strong>through a strategy of collaborations with well-known professionals, institutions and personalities sector.<\/li>\n<li>Monitor\u00a0<strong>behavioural trends<\/strong>of several profiles in order to adapt particular actions to each phase.<\/li>\n<\/ul>\n<p>With this strategy, the Marketing Outsourcing team<strong>\u00a0at Lifting Group<\/strong>\u00a0works day in, day out, with the aim of boosting traffic in the various channels, as well as improving the\u00a0<a href=\"https:\/\/www.liftingroup.com\/analitica-conversion\">conversion rate<\/a>\u00a0on the Platform. Another of the important points of the strategy is to analyse the\u00a0<a href=\"https:\/\/www.liftingroup.com\/user-experience\">user&#8217;s behaviour<\/a>, as well as to give the brand greater visibility and enhanced reputation through specific actions.<\/p>\n<p>At\u00a0<strong>Lifting Group<\/strong>, we feel excited about being able to continue to implement the strategy and develop the project in order to achieve the objectives set.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bartalent Lab\u00a0is a platform of and for waiters with which the company\u00a0Coca Cola European Partners reaffirms its commitment to hotel and catering, which drives it to come up with new formulas of collaboration to create value and become a unique partner. A platform on which people in the waiting profession can view\u00a0training and professional development [&hellip;]<\/p>\n","protected":false},"featured_media":17331,"template":"","news_category":[1118],"class_list":["post-39970","news","type-news","status-publish","has-post-thumbnail","hentry","news_category-marketing-outsourcing-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing Outsourcing Service for Bartalent Lab: Strategy, Implementation and Design | Lifting Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.liftingroup.com\/en\/newsp18535\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Outsourcing Service for Bartalent Lab: Strategy, Implementation and Design | Lifting Group\" \/>\n<meta property=\"og:description\" content=\"Bartalent Lab\u00a0is a platform of and for waiters with which the company\u00a0Coca Cola European Partners reaffirms its commitment to hotel and catering, which drives it to come up with new formulas of collaboration to create value and become a unique partner. 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