{"id":39971,"date":"2018-10-01T10:45:32","date_gmt":"2018-10-01T10:45:32","guid":{"rendered":"https:\/\/www.liftingroup.com\/news\/ocu-a-new-seo-client"},"modified":"2021-10-13T15:09:56","modified_gmt":"2021-10-13T15:09:56","slug":"ocu-a-new-seo-client","status":"publish","type":"news","link":"https:\/\/www.liftingroup.com\/en\/newsp18902\/","title":{"rendered":"OCU, a new SEO client"},"content":{"rendered":"<p><strong><a href=\"https:\/\/www.ocu.org\/\">OCU (Organizaci\u00f3n de Consumidores y Usuarios)<\/a><\/strong> is a private non-profit organization dedicated, both within Spain and internationally, to information and the defense of consumers and users. OCU defends the rights of consumers, with the aim of creating a transparent and fair consumer society. To this end, OCU is a member of different associations and federations representing the interests of consumers on the international scene.<\/p>\n<p>The values that make OCU stand out are:<strong>\u00a0independence, transparency, influence and utility.<\/strong>\u00a0<strong> OCU<\/strong> works and directs its efforts at the constant improvement of the living conditions of consumers and users.<\/p>\n<p><strong>\u00a0HOW DOES LIFTING GROUP APPROACH THE SEO SERVICE FOR OCU?<\/strong><\/p>\n<p>The objective of the service is to analyze the different <strong>KPIs related<\/strong> to the webs of the <strong>OCU Group<\/strong>:\u00a0<strong> Altroconsumo, Deco-proteste, Test-aankoop, Test Achats and Poteste. <\/strong><br \/>\nThe<strong> experts in SEO<\/strong> at Lifting Group developed a service methodology for the brand so as to focus on the most detailed service possible, compiling data on WPO Navigability, Indexing and <u><a href=\"https:\/\/www.liftingroup.com\/analitica-web\">Content<\/a><\/u>. In addition, the teams carried out weekly reporting of these KPIs in order to see the trends in the data and the improvements be implemented on the different websites of the <strong>OCU Group<\/strong>.<\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-17694 alignright\" src=\"https:\/\/www.liftingroup.com\/wp-content\/uploads\/2018\/07\/ocu.webp\" alt=\" width=\"453\" height=\"379\" \/>With this approach to the service, our aim was for each country to improve the indexing, positioning and visibility for the organization.<\/p>\n<p>We would like to thank <strong>OCU<\/strong> for the confidence shown in our marketing teams. Our expertise and know-how have allowed us to trace out and implement a bespoke strategy which ensures that targets are met and that the overall <u><a href=\"https:\/\/www.liftingroup.com\/posicionamiento-seo\">SEO positioning<\/a><\/u> of the organization improves.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>OCU (Organizaci\u00f3n de Consumidores y Usuarios) is a private non-profit organization dedicated, both within Spain and internationally, to information and the defense of consumers and users. OCU defends the rights of consumers, with the aim of creating a transparent and fair consumer society. To this end, OCU is a member of different associations and federations [&hellip;]<\/p>\n","protected":false},"featured_media":17693,"template":"","news_category":[1102],"class_list":["post-39971","news","type-news","status-publish","has-post-thumbnail","hentry","news_category-digital-services"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>OCU, a new SEO client | Lifting Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.liftingroup.com\/en\/newsp18902\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OCU, a new SEO client | Lifting Group\" \/>\n<meta property=\"og:description\" content=\"OCU (Organizaci\u00f3n de Consumidores y Usuarios) is a private non-profit organization dedicated, both within Spain and internationally, to information and the defense of consumers and users. 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