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</script>{"id":40015,"date":"2020-10-19T07:03:00","date_gmt":"2020-10-19T07:03:00","guid":{"rendered":"https:\/\/www.liftingroup.com\/news\/lifting-group-designs-the-corporate-identity-and-website-for-cooltrack-an-innovative-project-in-the-air-conditioning-sector"},"modified":"2022-03-21T12:05:18","modified_gmt":"2022-03-21T12:05:18","slug":"lifting-group-designs-the-corporate-identity-and-website-for-cooltrack-an-innovative-project-in-the-air-conditioning-sector","status":"publish","type":"news","link":"https:\/\/www.liftingroup.com\/en\/news\/lifting-group-disena-identidad-corporativa-pagina-web-cooltrack-proyecto-innovador-sector-climatizacion\/","title":{"rendered":"Lifting Group designs the corporate identity and website for Cooltrack, an innovative project in the air conditioning sector."},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row][vc_column]<script>jQuery(function($){$(\"header#header\").addClass(\"transparent-header\");$(\"main#main\").addClass(\"main-with-transparent-header\");});<\/script>[\/vc_column][\/vc_row][vc_row el_class=&#8221;font-size-text-default&#8221; css=&#8221;.vc_custom_1575023690772{margin-bottom: 45px !important;}&#8221;][vc_column css=&#8221;.vc_custom_1578494990562{padding-top: 2% !important;}&#8221;][vc_wp_text]<strong><a href=\"https:\/\/www.cooltrack.es\/\" target=\"_blank\" rel=\"noopener noreferrer\">Cooltrack <\/a><\/strong>es un proyecto de innovaci\u00f3n en el sector de la <strong>climatizaci\u00f3n<\/strong> y la <strong>refrigeraci\u00f3n<\/strong> que surge de la oportunidad detectada en este mercado de conectar a todos los agentes de la cadena de valor a trav\u00e9s del canal digital.<\/p>\n<p>As\u00ed, Cooltrack nace como una <strong>plataforma digital<\/strong> que da servicio de valor y conecta a toda la cadena de suministro, desde el fabricante hasta el usuario final, pasando por distribuidores e instaladores, trabajando s\u00f3lo con profesionales certificados.<\/p>\n<p>Con el objetivo de acelerar la transici\u00f3n del sector de la climatizaci\u00f3n hacia un modelo digital y sostenible, Cooltrack supondr\u00e1 un nuevo canal de comunicaci\u00f3n y de garant\u00eda de calidad de productos y servicios del sector. Entre sus funcionalidades clave, la plataforma ofrecer\u00e1 un servicio de <strong>cat\u00e1logos digitales<\/strong> para los productos de fabricantes y distribuidores con opci\u00f3n de <strong>publicitarse<\/strong>, facilitando as\u00ed la comparaci\u00f3n y compra a instaladores y usuarios finales.[\/vc_wp_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;font-size-text-default custom-width&#8221; css=&#8221;.vc_custom_1592481833235{margin-top: 3% !important;background-color: #f5f5f5 !important;}&#8221;][vc_column el_class=&#8221;not-max-width&#8221;][vc_row_inner el_class=&#8221;margin-width-auto-little-divs&#8221;][vc_column_inner][vc_single_image image=&#8221;32292&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row el_class=&#8221;font-size-text-default&#8221; css=&#8221;.vc_custom_1575023690772{margin-bottom: 45px !important;}&#8221;][vc_column css=&#8221;.vc_custom_1578494990562{padding-top: 2% !important;}&#8221;][vc_wp_text]Tras haber superado la fase de <strong>incubaci\u00f3n<\/strong> en el<strong> Leap Programme de Bridge for Billions<\/strong>\u00a0 y haber ganado el <strong>primer premio<\/strong> de la <strong>Cohort<\/strong> de febrero de 2019, Cooltrack acudi\u00f3 a Lifting Group para dotarse de una identidad corporativa propia y de una web informativa que, a su vez, permitiera medir la temperatura de los distintos p\u00fablicos objetivos del proyecto, as\u00ed como presentar el proyecto ante inversores y agentes clave del sector.<\/p>\n<p>Nuestro equipo de <strong><a href=\"https:\/\/www.liftingroup.com\/consultoria-negocio\/\">consultor\u00eda<\/a><\/strong>, junto con nuestra agencia<a href=\"https:\/\/www.liftingroup.com\/agencia-creativa\/\"><strong> Imagine Creative Ideas<\/strong><\/a>, dise\u00f1\u00f3 la<strong> <a href=\"https:\/\/ici.vg\/portfolio\/\">identidad corporativa <\/a><\/strong>para Cooltrack basada en el concepto de fr\u00edo, generando tanto el logotipo como los elementos gr\u00e1ficos integradores, todos ellos recogidos en el manual de identidad corporativa entregado.<\/p>\n<p>Una vez desarrollado el branding, se aplic\u00f3 a la presentaci\u00f3n corporativa y al dise\u00f1o de su <strong><a href=\"https:\/\/www.liftingroup.com\/agencia-desarrollo-web\/\">p\u00e1gina web<\/a><\/strong>, con el objetivo de que explicara, de forma clara, visual y sencilla, la<strong> propuesta de valor<\/strong> de Cooltrack para el sector y para cada segmento de p\u00fablico. En este sentido, se incorporaron formularios de contacto para ofrecer m\u00e1s informaci\u00f3n de forma personalizada a cada agente interesado, a la vez que se permite <strong>capturar<\/strong> de forma ordenada los leads de potenciales clientes y partners.<\/p>\n<p>En Lifting Group estamos muy contentos de poder aportar valor a Cooltrack, ayud\u00e1ndolo en su definici\u00f3n y construcci\u00f3n, y dot\u00e1ndolo de su propia identidad en esta fase clave de su vida. Sin duda, estamos ante un proyecto con mucho valor, destinado a transformar y digitalizar su mercado, por lo que no podemos m\u00e1s que felicitar a su equipo y seguir apoy\u00e1ndolo en su crecimiento.[\/vc_wp_text][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Doteki is an online platform for the management of logistics and warehousing processes that offers absolute control of the stock throughout the supply chain. 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