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</script>{"id":40018,"date":"2021-02-08T09:00:50","date_gmt":"2021-02-08T09:00:50","guid":{"rendered":"https:\/\/www.liftingroup.com\/news\/maricastana-strengthens-its-growth-by-betting-on-a-digital-paid-strategy-with-lifting-group"},"modified":"2022-06-28T15:19:03","modified_gmt":"2022-06-28T15:19:03","slug":"maricastana-strengthens-its-growth-by-betting-on-a-digital-paid-strategy-with-lifting-group","status":"publish","type":"news","link":"https:\/\/www.liftingroup.com\/en\/news\/maricastana-reinforces-its-growth-with-the-launch-of-a-digital-paid-lifting-group-strategy\/","title":{"rendered":"Maricasta\u00f1a strengthens its growth by betting on a Digital Paid Strategy with Lifting Group."},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row][vc_column]<script>jQuery(function($){$(\"header#header\").addClass(\"transparent-header\");$(\"main#main\").addClass(\"main-with-transparent-header\");});<\/script>[\/vc_column][\/vc_row][vc_row el_class=&#8221;font-size-text-default&#8221; css=&#8221;.vc_custom_1575023690772{margin-bottom: 45px !important;}&#8221;][vc_column css=&#8221;.vc_custom_1578494990562{padding-top: 2% !important;}&#8221;][vc_wp_text]<strong><a href=\"https:\/\/www.maricastanapalma.com\/\">Maricasta\u00f1a<\/a><\/strong><span style=\"font-weight: 400;\"> opened its doors in 2016 by Vicky Pinar and Sergio Gamisans, who risked everything to make this dream come true. Thanks to this bet, they have managed to revolutionize the concept of fashion to the small commerce of Palma, offering unique and fun prints, chromatic ranges and forms that do not leave indifferent.\u00a0<\/span><span style=\"font-weight: 400;\">For them the basis of everything, focuses on providing a personalized and friendly service to their customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Its product range is very broad and is aimed at both men and women, although what stands out most is the authenticity in each and every one of the garments, they also offer other products such as accessories, jewelry and original home decor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The essence of their brand is based on their way of being.\u00a0<\/span><span style=\"font-weight: 400;\">They seek to transmit through their clothes, this spirit of good vibes, fun and alternative. Originality and innovation as the mantra of this project. <\/span><span style=\"font-weight: 400;\">One of the mottos of <strong><a href=\"https:\/\/www.maricastanapalma.com\/\">Maricasta\u00f1a<\/a><\/strong> is &#8220;Life is too short to wear boring clothes&#8221;, which conveys the essence and spirit of their concept of fashion that is so characteristic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This unconventional universe makes the store experience even more fun and interesting. <\/span>[\/vc_wp_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;font-size-text-default custom-width video-post&#8221; css=&#8221;.vc_custom_1611761375889{margin-top: 3% !important;background-color: #f5f5f5 !important;}&#8221;][vc_column el_class=&#8221;not-max-width&#8221;][vc_single_image image=&#8221;45459&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row el_class=&#8221;font-size-text-default&#8221; css=&#8221;.vc_custom_1575023690772{margin-bottom: 45px !important;}&#8221;][vc_column css=&#8221;.vc_custom_1578494990562{padding-top: 2% !important;}&#8221;][vc_wp_text]<strong><a href=\"https:\/\/www.maricastanapalma.com\/\">Maricasta\u00f1a<\/a><\/strong><span style=\"font-weight: 400;\"> is a brand that has always focused on creating the best experiences for its customers, and this is how <\/span><a href=\"https:\/\/www.liftingroup.com\/en\/\"><strong>Lifting Group<\/strong><\/a><span style=\"font-weight: 400;\"> is developing this new digital challenge. <\/span><span style=\"font-weight: 400;\">The objective of the project was clear and is that Maricasta\u00f1a focuses on increasing sales and profitability through the payment channel.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In order to develop this digital project, our <\/span><strong>Digital Services<\/strong><span style=\"font-weight: 400;\"> team was the ideal one to find the best solutions and actions to carry out, and thus ensure the achievement of objectives. With this, a series of actions are being executed focused on designing paid search engine advertising campaigns (SEM), as well as email marketing actions to increase sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Currently the project is in an optimization phase and although the data we are already receiving is very good, we hope to reach the set and desired results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Being able to count on clients like <\/span><strong><a href=\"https:\/\/www.maricastanapalma.com\/\">Maricasta\u00f1a<\/a><\/strong><span style=\"font-weight: 400;\"> to make their digital project grow is one of the reasons why we love what we do. <\/span><span style=\"font-weight: 400;\">Our goal is to make our clients&#8217; dreams come true!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We appreciate the trust that is being given to our teams, and we are proud to be able to develop a project like this, which motivates us and commits us to continue working every day. From <\/span><strong>Lifting Group<\/strong><span style=\"font-weight: 400;\"> we love to see our customers achieve their goals after trusting us!<\/span>[\/vc_wp_text][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Our challenge in this project was to design a strategy focused on increasing sales and profitability through the payment channel.<br \/>\nOur Digital Services team was in charge of finding the best solutions and marketing actions to increase their sales.<\/p>\n","protected":false},"featured_media":48133,"template":"","news_category":[1135,1102],"class_list":["post-40018","news","type-news","status-publish","has-post-thumbnail","hentry","news_category-clients","news_category-digital-services"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Maricasta\u00f1a strengthens its growth by betting on a Digital Paid Strategy with Lifting Group. | Lifting Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.liftingroup.com\/en\/news\/maricastana-reinforces-its-growth-with-the-launch-of-a-digital-paid-lifting-group-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Maricasta\u00f1a strengthens its growth by betting on a Digital Paid Strategy with Lifting Group. | Lifting Group\" \/>\n<meta property=\"og:description\" content=\"Our challenge in this project was to design a strategy focused on increasing sales and profitability through the payment channel.  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