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</script>{"id":40022,"date":"2021-03-02T17:09:04","date_gmt":"2021-03-02T17:09:04","guid":{"rendered":"https:\/\/www.liftingroup.com\/news\/eagle-socks-develops-its-digital-strategy-plan-with-lifting-group"},"modified":"2022-06-28T15:07:07","modified_gmt":"2022-06-28T15:07:07","slug":"eagle-socks-develops-its-digital-strategy-plan-with-lifting-group","status":"publish","type":"news","link":"https:\/\/www.liftingroup.com\/en\/news\/eagle-socks-develops-its-digital-strategic-plan-with-the-help-of-lifting-group\/","title":{"rendered":"Eagle Socks develops its Digital Strategy Plan with Lifting Group."},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row][vc_column]<script>jQuery(function($){$(\"header#header\").addClass(\"transparent-header\");$(\"main#main\").addClass(\"main-with-transparent-header\");});<\/script>[\/vc_column][\/vc_row][vc_row el_class=&#8221;font-size-text-default&#8221; css=&#8221;.vc_custom_1575023690772{margin-bottom: 45px !important;}&#8221;][vc_column css=&#8221;.vc_custom_1578494990562{padding-top: 2% !important;}&#8221;][vc_wp_text]<span style=\"font-weight: 400;\"><a href=\"https:\/\/eaglesocks.com\/\"><strong>Eagle Socks Performance<\/strong><\/a>, <\/span><span style=\"font-weight: 400;\">was born in Barcelona with the aim of creating high performance socks and sports accessories, looking for the highest quality and playing at the same time with fun and original designs.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The brand has developed and increased <\/span><strong>its product range<\/strong><span style=\"font-weight: 400;\"> with socks for <\/span><strong>running<\/strong><b>, <\/b><strong>cycling <\/strong><b>and <\/b><strong>triathlon<\/strong><span style=\"font-weight: 400;\">. As can be seen, <\/span><strong>Eagle Socks<\/strong><span style=\"font-weight: 400;\"> stands out above all for its variety of bold and original designs and colors, as well as for the constant renewal of its product models. It is focused and committed to designing quality products for each sport, thus achieving durable products thanks to its materials.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The brand understands sport as the disconnection of the day, the opportunity to enjoy ourselves and create our own moment.\u00a0<\/span>[\/vc_wp_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;font-size-text-default custom-width video-post&#8221; css=&#8221;.vc_custom_1611761375889{margin-top: 3% !important;background-color: #f5f5f5 !important;}&#8221;][vc_column el_class=&#8221;not-max-width&#8221;][vc_single_image image=&#8221;34795&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row el_class=&#8221;font-size-text-default&#8221; css=&#8221;.vc_custom_1575023690772{margin-bottom: 45px !important;}&#8221;][vc_column css=&#8221;.vc_custom_1578494990562{padding-top: 2% !important;}&#8221;][vc_wp_text]<strong>Eagle Socks<\/strong><span style=\"font-weight: 400;\"> has turned to <a href=\"https:\/\/www.liftingroup.com\/en\/\"><strong>Lifting Group <\/strong><\/a><\/span><span style=\"font-weight: 400;\">for the development of a <\/span><a href=\"https:\/\/www.liftingroup.com\/en\/strategic-consulting\/\"><strong>Strategic Plan<\/strong><\/a><span style=\"font-weight: 400;\"> in the digital channel for this new year 2021, with the aim of giving visibility to the brand in the Spanish market, as well as increasing the volume of its sales. The project, led by our Consulting team, has been in charge of analyzing all the assets and initiatives of the Digital Channel<\/span><span style=\"font-weight: 400;\">. Thanks to this previous analysis, the team has been able to identify the heat maps &amp; sessions recording, define the different behavior patterns and identify possible improvements.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For the achievement of this project we have also analyzed all the part of <a href=\"https:\/\/www.liftingroup.com\/en\/paid-media-agency\/\"><strong>Paid Media<\/strong><\/a> as well as the <a href=\"https:\/\/www.liftingroup.com\/en\/social-media-agency\/\"><strong>Social Media<\/strong><\/a> audience, leading to identify some buyer persona and therefore, to define clear and consistent objectives. <\/span><span style=\"font-weight: 400;\">But that&#8217;s not all, the team has also focused on conducting an analysis of the main <\/span><strong>competitors<\/strong><span style=\"font-weight: 400;\"> in the market, to define the main <\/span><strong>KPI&#8217;s<\/strong><span style=\"font-weight: 400;\"> to work, as well as the study of keywords to work the positioning and trends of the main <\/span><strong>keywords<\/strong><span style=\"font-weight: 400;\"> related to the sector in which <\/span><strong>Eagle Socks<\/strong> <span style=\"font-weight: 400;\">moves.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After this digital analysis focused on the user&#8217;s <\/span><strong>UX<\/strong> <span style=\"font-weight: 400;\">experience, the presence of the brand in the <\/span><strong>Digital Channel<\/strong> <span style=\"font-weight: 400;\">and its<\/span> <a href=\"https:\/\/www.liftingroup.com\/en\/seo-agency\/\"><strong>SEO<\/strong><\/a> <span style=\"font-weight: 400;\">positioning, <\/span><strong>3 main objectives <\/strong><span style=\"font-weight: 400;\">were defined: generate brand, improve UX and build loyalty. Under these objectives, a strategy has been designed according to the buyer persona, as mentioned above, detected in the analysis phase, with brand actions, product strategy, social media, web and collaborations, among others.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All in all, <a href=\"https:\/\/www.liftingroup.com\/en\/\"><strong>Lifting Group <\/strong><\/a><\/span><span style=\"font-weight: 400;\">has provided <\/span><strong>Eagle Socks<\/strong><span style=\"font-weight: 400;\"> with the final definition of the objectives and strategy, as well as the creation of a roadmap for its implementation.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We appreciate the trust placed in the <\/span><strong>Eagle Socks<\/strong><span style=\"font-weight: 400;\"> team, and we are proud to have been able to develop a project like this.\u00a0<\/span>[\/vc_wp_text][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Lifting Group has provided Eagle Socks with the final definition of the objectives and strategy, as well as the creation of a roadmap for its implementation.<br \/>\nWe appreciate the trust placed in the Eagle Socks team, and we are proud to have been able to develop a project like this.<\/p>\n","protected":false},"featured_media":48113,"template":"","news_category":[1135,1103],"class_list":["post-40022","news","type-news","status-publish","has-post-thumbnail","hentry","news_category-clients","news_category-consulting"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Eagle Socks develops its Digital Strategy Plan with Lifting Group. | Lifting Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.liftingroup.com\/en\/news\/eagle-socks-develops-its-digital-strategic-plan-with-the-help-of-lifting-group\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Eagle Socks develops its Digital Strategy Plan with Lifting Group. | Lifting Group\" \/>\n<meta property=\"og:description\" content=\"Lifting Group has provided Eagle Socks with the final definition of the objectives and strategy, as well as the creation of a roadmap for its implementation.  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