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</script>{"id":40026,"date":"2021-03-28T21:49:05","date_gmt":"2021-03-28T21:49:05","guid":{"rendered":"https:\/\/www.liftingroup.com\/news\/santa-clara-international-school-relies-on-our-consulting-team-for-the-development-of-its-communication-strategy-plan-2021-22"},"modified":"2022-06-28T15:00:50","modified_gmt":"2022-06-28T15:00:50","slug":"santa-clara-international-school-relies-on-our-consulting-team-for-the-development-of-its-communication-strategy-plan-2021-22","status":"publish","type":"news","link":"https:\/\/www.liftingroup.com\/en\/news\/new-communication-plan-for-santa-clara-international-school-from-the-hand-of-lifting-group\/","title":{"rendered":"Santa Clara International School relies on our Consulting team for the development of its communication strategy plan 2021\/22"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row][vc_column]<script>jQuery(function($){$(\"header#header\").addClass(\"transparent-header\");$(\"main#main\").addClass(\"main-with-transparent-header\");});<\/script>[\/vc_column][\/vc_row][vc_row el_class=&#8221;font-size-text-default&#8221; css=&#8221;.vc_custom_1575023690772{margin-bottom: 45px !important;}&#8221;][vc_column css=&#8221;.vc_custom_1578494990562{padding-top: 2% !important;}&#8221;][vc_wp_text]<a href=\"https:\/\/santaclaraic.com\/\"><strong>Santa Clara International School<\/strong> <\/a><span style=\"font-weight: 400;\">was founded in 1968 considering the English language as a fundamental tool in the education of students. Since then, it has been creating its own programs in which creativity is part of the learning process. Currently, the school is in its third generation of owners, who continue to apply the same innovative spirit to the project.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The institution&#8217;s most cherished values are highly personalized teaching, commitment to small classes and inspiring teachers. Together, these virtues lead students to achieve future success through growth not only academically, but also socially and emotionally: because Santa Clara students are happy students. In addition\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Santa Clara International School<\/strong> defines itself as a school with a global education, 50% of the students are international and classes are made up of a maximum of 10 people. They focus on creating a stimulating environment where students can have freedom of thought. <\/span><\/p>\n[\/vc_wp_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;font-size-text-default custom-width video-post&#8221; css=&#8221;.vc_custom_1611761375889{margin-top: 3% !important;background-color: #f5f5f5 !important;}&#8221;][vc_column el_class=&#8221;not-max-width&#8221;][vc_single_image image=&#8221;35201&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row el_class=&#8221;font-size-text-default&#8221; css=&#8221;.vc_custom_1575023690772{margin-bottom: 45px !important;}&#8221;][vc_column css=&#8221;.vc_custom_1578494990562{padding-top: 2% !important;}&#8221;][vc_wp_text]<span style=\"font-weight: 400;\">Santa Clara International School, turned to <a href=\"https:\/\/www.liftingroup.com\/\"><strong>Lifting Group<\/strong> <\/a>for the development and creation of a <strong>communication strategy plan<\/strong> for this year 2021. <\/span><span style=\"font-weight: 400;\">In order to carry out the project and the development of such a strategy, a set of objectives were defined that facilitated the implementation.\u00a0<\/span><span style=\"font-weight: 400;\">Among them, the following stand out:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>Communicate<\/strong> the news regarding the improvements and expansion of the center.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Communicate the educational concept of Santa Clara School and its commitment to the <strong>future<\/strong>.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">To build <strong>loyalty<\/strong> and <strong>amplify<\/strong> its positioning of high educational value.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">To achieve these objectives, our <strong>consulting<\/strong> team has focused on <strong>analyzing<\/strong> and <strong>defining<\/strong> the <strong>market<\/strong> in which it operates, with special focus on identifying the potential target audience in the different areas of influence; the main <strong>competitors<\/strong>, the <strong>brand<\/strong> and its current <strong>positioning<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After this preliminary analysis, the <strong>communication<\/strong> <strong>strategy<\/strong> has been defined both offline and online, thus obtaining a 360\u00ba communication campaign to give visibility and position the school among its target audience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After defining the strategy, we worked on a month-by-month action plan to focus its implementation in a simple and practical way.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We would like to thank Santa Clara International School for choosing <strong>Lifting Group<\/strong> as a partner for this ambitious and stimulating project.\u00a0<\/span>[\/vc_wp_text][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>In order to achieve these objectives, our Consulting team has focused on analyzing and defining the market in which we operate, with a special focus on identifying the potential target audience in the different areas of influence; the main competitors, the brand and its current positioning.<\/p>\n","protected":false},"featured_media":48107,"template":"","news_category":[1135,1103],"class_list":["post-40026","news","type-news","status-publish","has-post-thumbnail","hentry","news_category-clients","news_category-consulting"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Santa Clara International School relies on our Consulting team for the development of its communication strategy plan 2021\/22 | Lifting Group<\/title>\n<meta name=\"robots\" content=\"index, follow, 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