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</script>{"id":40036,"date":"2021-08-06T06:34:00","date_gmt":"2021-08-06T06:34:00","guid":{"rendered":"https:\/\/www.liftingroup.com\/news\/development-of-the-new-site-and-brand-identity-for-previlabor"},"modified":"2022-06-28T12:06:07","modified_gmt":"2022-06-28T12:06:07","slug":"development-of-the-new-site-and-brand-identity-for-previlabor","status":"publish","type":"news","link":"https:\/\/www.liftingroup.com\/en\/news\/nuevo-site-e-identidad-marca-previlabor\/","title":{"rendered":"Development of the new site and brand identity for Previlabor"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row][vc_column]<script>jQuery(function($){$(\"header#header\").addClass(\"transparent-header\");$(\"main#main\").addClass(\"main-with-transparent-header\");});<\/script>[\/vc_column][\/vc_row][vc_row el_class=&#8221;font-size-text-default&#8221; css=&#8221;.vc_custom_1575023690772{margin-bottom: 45px !important;}&#8221;][vc_column css=&#8221;.vc_custom_1578494990562{padding-top: 2% !important;}&#8221;][vc_wp_text]\n<h3>\u00a1Nuevo redise\u00f1o web de la mano de nuestro equipo de Consultor\u00eda Estrat\u00e9gica!<\/h3>\n<p><a href=\"https:\/\/previlabor.com\/\"><span style=\"font-weight: 400;\"><strong>Previlabor <\/strong><\/span><\/a><span style=\"font-weight: 400;\">es una empresa dedicada a prestar servicios de <strong>prevenci\u00f3n de riesgos laborales<\/strong>, servicios de medicina laboral, servicios m\u00e9dicos en presencia f\u00edsica, formaci\u00f3n, consultor\u00eda y cualquier actividad relacionada con la seguridad y salud laboral.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Establecidos en el <strong>mercado<\/strong> desde el a\u00f1o <strong>1999<\/strong>, con implantaci\u00f3n <strong>nacional<\/strong> y consolidada, contamos con una <strong>red nacional de 24 delegaciones<\/strong> distribuidas en <strong>52 provincias<\/strong> y m\u00e1s de<strong> 190 empleados<\/strong>. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Disponemos de los <strong>medios humanos<\/strong> y <strong>materiales<\/strong> as\u00ed como de la solvencia t\u00e9cnica y econ\u00f3mica necesaria para <strong>garantizar<\/strong> la <strong>calidad<\/strong> del servicio que nuestros clientes demandan en cualquier punto de la geograf\u00eda espa\u00f1ola.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nuestros <strong>clientes<\/strong> nos <strong>valoran muy positivamente<\/strong>, as\u00ed lo confirman los datos obtenidos en nuestras encuestas de satisfacci\u00f3n: 3\/4 recomiendan nuestros servicios y el <strong>90%<\/strong> valora favorablemente los reconocimientos m\u00e9dicos que llevamos a cabo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Los datos nos avalan como <strong>empresa referente en prevenci\u00f3n<\/strong>, medicina del trabajo y formaci\u00f3n destinada a la <strong>seguridad<\/strong> y <strong>salud<\/strong> de los trabajadores. Y es que a cierre de 2020 contamos con m\u00e1s de <strong>18.000 clientes<\/strong>. 300 centros m\u00e9dicos. 49.000 reconocimientos m\u00e9dicos efectuados. 7.500 pruebas diagn\u00f3sticas Covid. 17.000 documentos de prevenci\u00f3n. 5.700 formaciones espec\u00edficas en prevenci\u00f3n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para asegurar la calidad en nuestros servicios y en todos nuestros procesos, nuestra compa\u00f1\u00eda cuenta con las siguientes certificaciones: &#8211;<strong>Sistema de Gesti\u00f3n de Calidad ISO<\/strong> 9001:2015. -Sistema de Gesti\u00f3n Ambiental ISO 14001. &#8211; Gesti\u00f3n de la Seguridad de la Informaci\u00f3n ISO 27001.<\/span><\/p>\n<p><b>La Prevenci\u00f3n de Riesgos Laborales<\/b><span style=\"font-weight: 400;\"> es nuestra <\/span><b>raz\u00f3n de ser<\/b><span style=\"font-weight: 400;\">. En Previlabor nos adaptamos a cada necesidad, perfil de empresa y sector para <strong>garantizar<\/strong> la <strong>salud<\/strong> y <strong>seguridad<\/strong> de cada <strong>trabajador<\/strong>. Si quieres conocer todos nuestros servicios, entra en nuestra web y descubre c\u00f3mo podemos ayudarte.<\/span>[\/vc_wp_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;font-size-text-default custom-width video-post&#8221; css=&#8221;.vc_custom_1628232359172{margin-top: 3% !important;background-color: #f5f5f5 !important;}&#8221;][vc_column el_class=&#8221;not-max-width&#8221;][vc_single_image image=&#8221;37041&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row el_class=&#8221;font-size-text-default&#8221; css=&#8221;.vc_custom_1628232434256{margin-bottom: 45px !important;}&#8221;][vc_column css=&#8221;.vc_custom_1578494990562{padding-top: 2% !important;}&#8221;][vc_wp_text]<span style=\"font-weight: 400;\">La empresa <\/span><strong>Previlabor<\/strong> <span style=\"font-weight: 400;\">ha confiado en <\/span><strong><a href=\"https:\/\/www.liftingroup.com\/\">Lifting Group<\/a><\/strong><span style=\"font-weight: 400;\"> como su\u00a0<\/span><strong>Partner de marketing y comunicaci\u00f3n estrat\u00e9gico<\/strong><span style=\"font-weight: 400;\"> para potenciar conjuntamente la <\/span><b>visibilidad <\/b><span style=\"font-weight: 400;\">de marca en 2019-2020. Para ello se realiz\u00f3 un plan <\/span><strong>estrat\u00e9gico<\/strong> <span style=\"font-weight: 400;\">de visibilidad de marca con nuestro <\/span><strong><a href=\"https:\/\/www.liftingroup.com\/consultoria-negocio\">equipo de Consultor\u00eda<\/a>.<\/strong><span style=\"font-weight: 400;\"> Este plan se focaliz\u00f3 en aumentar la visibilidad de marca y favorecer la captaci\u00f3n comercial a trav\u00e9s del canal digital.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Durante la fase de an\u00e1lisis del <\/span><strong>plan estrat\u00e9gico<\/strong> <span style=\"font-weight: 400;\">se redefinieron los <\/span><strong>valores<\/strong> <span style=\"font-weight: 400;\">y <\/span><strong>posicionamiento<\/strong> <span style=\"font-weight: 400;\">de marca objetivo, siendo as\u00ed una necesidad realizar un\u00a0<\/span><strong>Rebranding <\/strong><span style=\"font-weight: 400;\">para alinear la imagen de marca al prop\u00f3sito de la misma. Gracias a esta acci\u00f3n, de la mano de nuestra agencia Imagine Creative Ideas, se consigui\u00f3 rejuvenecer la marca con un estilo limpio y profesional, promoviendo una comunicaci\u00f3n clara y en l\u00ednea con la nueva estrategia propuesta.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nuestro equipo de <\/span><strong>Consultor\u00eda<\/strong> <span style=\"font-weight: 400;\">tambi\u00e9n plante\u00f3, junto con Previlabor, reorganizar la estructura de servicios y c\u00f3mo se estaban comunicando. Con este nuevo <\/span><strong>redise\u00f1o web<\/strong><span style=\"font-weight: 400;\"> se ha conseguido una imagen totalmente renovada, tanto a nivel de <\/span><strong>look &amp; feel<\/strong><span style=\"font-weight: 400;\"> como de <\/span><strong>segmentaci\u00f3n de los servicios<\/strong><span style=\"font-weight: 400;\"><strong>,<\/strong> estructura y contenidos, creando usuario una experiencia \u00fanica y c\u00f3moda para el usuario.\u00a0<\/span><\/p>\n<p><!--more--><span style=\"font-weight: 400;\">\u00a1Estamos muy contentos de ver c\u00f3mo la <strong>nueva web ya est\u00e1 operativa<\/strong>! Como siempre, queremos dar las gracias a todo el equipo de <\/span><strong>Previlabor<\/strong> <span style=\"font-weight: 400;\">por la confianza y la oportunidad que ha supuesto este proyecto, para nosotros es un placer ser su<strong> Partner estrat\u00e9gico<\/strong> en marketing y esperamos seguir colaborando en su crecimiento.<\/span>[\/vc_wp_text][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>The Previlabor company has relied on Lifting Group as its strategic marketing and communication Partner to jointly enhance brand visibility in 2019-2020. 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