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</script>{"id":40712,"date":"2021-10-06T08:39:56","date_gmt":"2021-10-06T08:39:56","guid":{"rendered":"https:\/\/www.liftingroup.com\/news\/globergy-nuevo-proyecto-de-consultoria-de-definicion-de-propuesta-de-valor-y-estrategia-de-comunicacion\/"},"modified":"2022-06-28T11:31:53","modified_gmt":"2022-06-28T11:31:53","slug":"globergy-nuevo-proyecto-de-consultoria-de-definicion-de-propuesta-de-valor-y-estrategia-de-comunicacion","status":"publish","type":"news","link":"https:\/\/www.liftingroup.com\/en\/news\/globergy-new-consulting-project\/","title":{"rendered":"Globergy, new consulting project for the definition of a value proposition and communication strategy"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row][vc_column]<script>jQuery(function($){$(\"header#header\").addClass(\"transparent-header\");$(\"main#main\").addClass(\"main-with-transparent-header\");});<\/script>[\/vc_column][\/vc_row][vc_row el_class=&#8221;font-size-text-default&#8221; css=&#8221;.vc_custom_1575023690772{margin-bottom: 45px !important;}&#8221;][vc_column css=&#8221;.vc_custom_1578494990562{padding-top: 2% !important;}&#8221;][vc_wp_text]\n<h3><u>Consultor\u00eda Branding_<\/u><\/h3>\n<p>&nbsp;<\/p>\n<p><strong>Globergy<\/strong><b>, <\/b><span style=\"font-weight: 400;\">es la marca de mantenimiento de instalaciones energ\u00e9ticas del <\/span><span style=\"font-weight: 400;\">Grup Ferrer Abell\u00f3<\/span><span style=\"font-weight: 400;\">.<\/span> <span style=\"font-weight: 400;\">Proporciona soluciones integrales a nivel de servicio t\u00e9cnico, mantenimiento y de instalaci\u00f3n de equipos energ\u00e9ticos, con la vocaci\u00f3n de ser el <\/span><strong>aliado <\/strong><span style=\"font-weight: 400;\">para el <\/span><strong>mantenimiento energ\u00e9tico<\/strong><span style=\"font-weight: 400;\"> del hogar y de la industria.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Parte de su <\/span><strong>actividad <\/strong><span style=\"font-weight: 400;\">se centra en el mantenimiento de calderas a particulares y a comunidades de propietarios, a\u00fan as\u00ed la empresa tambi\u00e9n se dirige a un <\/span><strong>p\u00fablico potencia<\/strong><span style=\"font-weight: 400;\"><strong>l<\/strong> m\u00e1s amplio, abarcando una l\u00ednea de <\/span><strong>negocio B2B<\/strong><span style=\"font-weight: 400;\"> con proyectos de ingenier\u00eda, construcci\u00f3n de estaciones de servicios, instalaci\u00f3n y <strong>mantenimiento de unidades de suministro, reparaci\u00f3n e inertizaci\u00f3n<\/strong> de dep\u00f3sitos de combustibles y distribuci\u00f3n de adblue. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Su <\/span><strong>misi\u00f3n <\/strong><span style=\"font-weight: 400;\">como empresa se centra en contribuir a que la sociedad funcione buscando el bienestar de las personas. <\/span><strong>Globergy<\/strong> <span style=\"font-weight: 400;\">trabaja para convertirse en la mejor opci\u00f3n para satisfacer la necesidades de sus clientes as\u00ed como de proveedores integrales de recursos energ\u00e9ticos, garantizando la m\u00e1xima seguridad, calidad y servicio. <\/span>[\/vc_wp_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;font-size-text-default custom-width video-post&#8221; css=&#8221;.vc_custom_1632733511881{margin-top: 3% !important;background-color: #f5f5f5 !important;}&#8221;][vc_column el_class=&#8221;not-max-width&#8221;][vc_single_image image=&#8221;46288&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row el_class=&#8221;font-size-text-default&#8221; css=&#8221;.vc_custom_1628232434256{margin-bottom: 45px !important;}&#8221;][vc_column css=&#8221;.vc_custom_1578494990562{padding-top: 2% !important;}&#8221;][vc_wp_text]<span style=\"font-weight: 400;\">Tras la absorci\u00f3n de <\/span><strong>Teccar<\/strong> <span style=\"font-weight: 400;\">y sus implicaciones a nivel de marca y equipos, nuestro equipo de <\/span><a href=\"https:\/\/www.liftingroup.com\/consultoria-negocio\"><strong>Consultor\u00eda<\/strong> <\/a><span style=\"font-weight: 400;\">se encontr\u00f3 con el reto de dotar a la marca de una propuesta de <strong>valor y posicionamiento<\/strong> propios, en concordancia con su nueva situaci\u00f3n en el mercado. El principal prop\u00f3sito del equipo fue analizar la situaci\u00f3n actual de la marca as\u00ed como su situaci\u00f3n objetivo, revisando la nueva cartera de servicios, integrada tras la absorci\u00f3n de terceras empresas y el estado de su competencia para poder definir a posteriori y de forma colaborativa con los <strong>equipos humanos implicados<\/strong>. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para poder extraer toda la informaci\u00f3n, nuestro equipo desarroll\u00f3 una sesi\u00f3n doble de <\/span><strong>Design Thinking<\/strong><span style=\"font-weight: 400;\"> con el equipo de la empresa para poder trabajar la propuesta de valor y personalidad de marca. Gracias a estas sesiones de <\/span><strong>Design Thinking<\/strong><span style=\"font-weight: 400;\"> el equipo pudo extraer y trabajar en: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Offering<\/strong> de servicios<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Golden Circle<\/strong><span style=\"font-weight: 400;\">: Why, How and What para definir la propuesta de valor<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Segmentaci\u00f3n de clientes y arquetipos de <\/span><strong>Buyer Persona<\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Value Proposition<\/strong> Canvas<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Personalidad de marca<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Tras este intenso proceso, el equipo fue capaz de obtener y recopilar las <\/span><strong>gu\u00edas estrat\u00e9gicas<\/strong><span style=\"font-weight: 400;\"> sobre el posicionamiento de la marca. Gracias a esta informaci\u00f3n y conociendo los objetivos de la marca, se ha podido identificar los <\/span><strong>activos<\/strong> <span style=\"font-weight: 400;\">y <\/span><strong>acciones<\/strong> <span style=\"font-weight: 400;\">claves a desarrollar para la correcta <\/span><strong>comunicaci\u00f3n<\/strong> <span style=\"font-weight: 400;\">del nuevo <\/span><strong>posicionamiento de Globergy. <\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Gracias al desarrollo del proyecto, se pudo definir el <\/span><strong>WHY<\/strong> <span style=\"font-weight: 400;\">o prop\u00f3sito de marca as\u00ed como sus <\/span><strong>valores<\/strong><span style=\"font-weight: 400;\">. Esta nueva propuesta consigue estar m\u00e1s acorde y en sinton\u00eda con el nuevo abanico de servicios y p\u00fablicos, identificando el posicionamiento clave de bienestar y de <\/span><strong>eficiencia energ\u00e9tica. <\/strong><\/p>\n<ul>\n<li aria-level=\"1\"><strong><u>\u201cProporcionar soluciones t\u00e9cnicas energ\u00e9ticas a nuestros clientes para su bienestar y tranquilidad, contribuyendo a la mejora de la eficiencia energ\u00e9tica\u201d<\/u><\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A partir de esta <\/span><strong>propuesta de valor<\/strong><span style=\"font-weight: 400;\"><strong>,<\/strong> el equipo marc\u00f3 los objetivos de marca y defini\u00f3 la estrategia de marketing y comunicaci\u00f3n a nivel de <\/span><strong>activos clave<\/strong><span style=\"font-weight: 400;\"><strong>,<\/strong> enfoque y acciones para Globergy de cara al nuevo curso.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El <\/span><strong>branding y el Why de una empresa<\/strong> <span style=\"font-weight: 400;\">es fundamental para la gesti\u00f3n de una marca. Su objetivo es claro: <\/span><i><span style=\"font-weight: 400;\">que la marca sea reconocida y pueda llegar a diferenciarse de su competencia, impulsando la decisi\u00f3n de sus usuarios. <\/span><\/i><\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">En <\/span><a href=\"https:\/\/www.liftingroup.com\/\"><strong>Lifting Group<\/strong><\/a><span style=\"font-weight: 400;\"> apostamos por todo aquello que implique buscar nuevas soluciones y estrategias en respuesta a las necesidades de nuestros clientes. Agradecemos la confianza depositada y esperamos seguir creciendo juntos. <\/span>[\/vc_wp_text][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>El branding y el Why de una empresa es fundamental para la gesti\u00f3n de una marca. Su objetivo es claro: que la marca sea reconocida y pueda llegar a diferenciarse de su competencia, impulsando la decisi\u00f3n de sus usuarios.<\/p>\n","protected":false},"featured_media":48353,"template":"","news_category":[1135],"class_list":["post-40712","news","type-news","status-publish","has-post-thumbnail","hentry","news_category-clients"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Globergy, new consulting project for the definition of a value proposition and communication strategy | Lifting Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.liftingroup.com\/en\/news\/globergy-new-consulting-project\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Globergy, new consulting project for the definition of a value proposition and communication strategy | Lifting Group\" \/>\n<meta property=\"og:description\" content=\"El branding y el Why de una empresa es fundamental para la gesti\u00f3n de una marca. 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