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</script>{"id":41789,"date":"2021-08-12T12:35:21","date_gmt":"2021-08-12T12:35:21","guid":{"rendered":"https:\/\/www.liftingroup.com\/news\/"},"modified":"2022-06-28T11:57:19","modified_gmt":"2022-06-28T11:57:19","slug":"lifting-academy-why-is-it-important-to-take-care-of-your-online-reputation","status":"publish","type":"news","link":"https:\/\/www.liftingroup.com\/en\/news\/lifting-academy-la-importancia-de-la-reputacion-online\/","title":{"rendered":"Lifting Academy | Why is it important to take care of your online reputation?"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row][vc_column]<script>jQuery(function($){$(\"header#header\").addClass(\"transparent-header\");$(\"main#main\").addClass(\"main-with-transparent-header\");});<\/script>[\/vc_column][\/vc_row][vc_row el_class=&#8221;font-size-text-default&#8221; css=&#8221;.vc_custom_1575023690772{margin-bottom: 45px !important;}&#8221;][vc_column css=&#8221;.vc_custom_1578494990562{padding-top: 2% !important;}&#8221;][vc_wp_text]\n<h3>\u00bfC\u00f3mo de importante es la Reputaci\u00f3n Online de una empresa?<\/h3>\n<p><span style=\"font-weight: 400;\">Hemos de ser conscientes de la importancia que tiene la <\/span><strong>Reputaci\u00f3n Online<\/strong><span style=\"font-weight: 400;\"> hoy en d\u00eda en la construcci\u00f3n de una marca. La <\/span><strong>visibilidad<\/strong><span style=\"font-weight: 400;\">, todo aquello que hagas p\u00fablico y lo comuniques, ser\u00e1 un eslab\u00f3n m\u00e1s para sacar a relucir el poder que puede llegar a tener tu marca.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dada la importancia e inter\u00e9s que conlleva este tema, nuestro equipo de <\/span><a href=\"https:\/\/www.liftingroup.com\/servicios-digitales\"><strong>Servicios Digitales<\/strong> <\/a><span style=\"font-weight: 400;\">quiso centrar el Academy en detallar qu\u00e9 es exactamente el concepto de reputaci\u00f3n online y c\u00f3mo desde <\/span><strong><a href=\"https:\/\/www.liftingroup.com\/\">Lifting Group<\/a><\/strong><span style=\"font-weight: 400;\"> lo enfocamos para aquellos clientes <\/span><strong>interesados<\/strong><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u00f3mo bien ya sab\u00e9is, es a trav\u00e9s de esta iniciativa que buscamos obtener un equipo <\/span><strong>cohesionado<\/strong> <span style=\"font-weight: 400;\">y <\/span><strong>actualizado<\/strong> <span style=\"font-weight: 400;\">con las<\/span> <strong>\u00faltimas tendencias<\/strong> <span style=\"font-weight: 400;\">y <\/span><strong>metodolog\u00eda<\/strong> <span style=\"font-weight: 400;\">de <a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:6813377823345012736\"><strong>Lifting Group<\/strong><\/a>, de forma que todos los miembros del equipo adquieran los conocimientos necesarios para afrontar los retos que se plantean diariamente.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3>\u00bfQu\u00e9 entendemos por Reputaci\u00f3n Online?<\/h3>\n<p><span style=\"font-weight: 400;\">La<\/span> <strong>reputaci\u00f3n online<\/strong><span style=\"font-weight: 400;\"> de una empresa, marca o producto, se basa en la imagen que perciben los usuarios a trav\u00e9s de los diferentes canales online, como pueden ser los resultados de b\u00fasquedas en Google, Redes Sociales, Noticias, Blogs, etc.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Que tu marca cuente con una <\/span><strong>p\u00e1gina web<\/strong> <span style=\"font-weight: 400;\">y <\/span><strong>contenido de valor,<\/strong> <span style=\"font-weight: 400;\">es una de las maneras m\u00e1s inteligentes de <\/span><strong>atraer la atenci\u00f3n de los usuarios<\/strong><span style=\"font-weight: 400;\">. Pero no solo basta con eso, para que esto pueda generar su frutos, antes hay que conocer el<\/span> <strong>Canal Online<\/strong><span style=\"font-weight: 400;\">, saber qu\u00e9 hay que hacer y c\u00f3mo gestionar la identidad digital de las empresas.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aquellas empresas que dedican sus esfuerzos en trabajar la reputaci\u00f3n online del mismo modo que lo hacen con otras \u00e1reas de negocio, tienen mucho que ganas. Ser capaz de <\/span><strong>ganarse la confianza<\/strong><span style=\"font-weight: 400;\"> de los clientes potenciales acaba casi siempre desembocando en un aumento de ventas y conversiones.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A la hora de aportar <\/span><strong>contenido de calidad<\/strong> <span style=\"font-weight: 400;\">e <\/span><strong>inter\u00e9s<\/strong> <span style=\"font-weight: 400;\">no solo tiene que ser relevante y atractivo para tus clientes sino tambi\u00e9n tiene que serlo para<\/span> <strong>Google<\/strong><span style=\"font-weight: 400;\">. Hay que tener en cuenta que la creaci\u00f3n de contenidos se <\/span><strong>indexe correctamente<\/strong> <span style=\"font-weight: 400;\">y que tu marca aparezca en las primeras posiciones de b\u00fasqueda.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3>\u00bfPor qu\u00e9 es importante trabajar la reputaci\u00f3n online de tu negocio?<\/h3>\n<ul>\n<li><span style=\"font-weight: 400;\">Impacta la investigaci\u00f3n online en el proceso de <strong>compra<\/strong>.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Crea una estrecha <strong>vinculaci\u00f3n<\/strong> con el <strong>SEO<\/strong>.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Influye en el <strong>prestigio<\/strong> y en la imagen de marca.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Porque una buena reputaci\u00f3n favorece la <strong>fidelizaci\u00f3n<\/strong> de clientes.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Te permite conocer a tu <strong>audiencia<\/strong>.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Porque una buena reputaci\u00f3n suscita <strong>confianza<\/strong>.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Trabajar la <\/span><strong>reputaci\u00f3n online<\/strong><span style=\"font-weight: 400;\"> implica saber escuchar la opini\u00f3n de los clientes y su grado de satisfacci\u00f3n, para as\u00ed poder construir una estrategia. <\/span><a href=\"https:\/\/www.liftingroup.com\/agencia-reputacion-online\"><strong>Nuestro trabajo consiste en escuchar al cliente, sus necesidades y sus objetivos.\u00a0<\/strong><\/a>[\/vc_wp_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;font-size-text-default custom-width video-post&#8221; css=&#8221;.vc_custom_1628232359172{margin-top: 3% !important;background-color: #f5f5f5 !important;}&#8221;][vc_column el_class=&#8221;not-max-width&#8221;][vc_single_image image=&#8221;44468&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row el_class=&#8221;font-size-text-default&#8221; css=&#8221;.vc_custom_1628232434256{margin-bottom: 45px !important;}&#8221;][vc_column css=&#8221;.vc_custom_1578494990562{padding-top: 2% !important;}&#8221;][vc_wp_text]\n<h3>Monitorizaci\u00f3n<\/h3>\n<p><span style=\"font-weight: 400;\">Otro aspecto clave a destacar es saber <\/span><strong>medir<\/strong> <span style=\"font-weight: 400;\">la <strong>reputaci\u00f3n online de tu marca<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Este paso, es esencial para saber con exactitud que se dice de ti en la red, adem\u00e1s nos permite detectar de forma r\u00e1pida una posible crisis de reputaci\u00f3n. Gracias a esta informaci\u00f3n podremos analizarla y actuar consecuentemente con el fin de mantener una buena reputaci\u00f3n online.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adem\u00e1s de las menciones que puedan existir de nuestra marca, seremos capaces tambi\u00e9n de conocer con exactitud las opiniones de los usuarios para momentos o campa\u00f1as espec\u00edficas.<\/span><\/p>\n<h3>Factores por los que te conviene medir y cuidar tu reputaci\u00f3n online:<\/h3>\n<ul>\n<li><span style=\"font-weight: 400;\">Te ayuda a <\/span><strong>conocer<\/strong> <span style=\"font-weight: 400;\">mejor a tus <\/span><strong>clientes actuales<\/strong><span style=\"font-weight: 400;\"> y los posibles <\/span><strong>potenciales<\/strong><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Al tener m\u00e1s informaci\u00f3n sobre tus servicios o productos te ayuda a <strong>potenciar<\/strong> tus <strong>estrategias<\/strong> de marketing digital.<\/span><\/li>\n<li><strong>Mejora el Seo<\/strong><span style=\"font-weight: 400;\">. Las marcas que cuentan con una buena reputaci\u00f3n online suelen posicionarse en los primeros resultados, estando no s\u00f3lo en la mente de los consumidores sino tambi\u00e9n en la de los motores de b\u00fasqueda de internet.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Gracias a los <\/span><strong>conocimientos<\/strong> <span style=\"font-weight: 400;\">adquiridos y nuestro <\/span><a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:6813377823345012736\"><strong>expertise<\/strong><\/a><span style=\"font-weight: 400;\">, nuestro equipo de servicios digitales ha compartido algunos consejos que hay que tener en cuenta para saber cuidar de la reputaci\u00f3n online.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Como bien hemos comentado anteriormente, no solo basta con medir sino tambi\u00e9n hay que <\/span><strong>saber escuchar y saber solucionar las dudas o problemas que puedan surgir.\u00a0<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">S\u00e9 claro y transparente<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">S\u00e9 amable<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Responde a tiempo<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fomenta la participaci\u00f3n de tus empleados<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mu\u00e9strate cercano y accesible\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Busca generar opiniones verificadas y reales<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">No hay que olvidar que la<strong> autenticidad de las opiniones<\/strong> es uno de los factores m\u00e1s importantes porque no es lo mismo mostrar opiniones de consumidores que mostrar opiniones reales de consumidores. La diferencia est\u00e1 en las fuentes, cuales son fiables y cu\u00e1les no.\u00a0<\/span><\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">En conclusi\u00f3n y con lo que hemos ido detallando, <\/span><strong>dedicar tus esfuerzo en mejorar la reputaci\u00f3n online de tu marca es tambi\u00e9n apostar por mejorar tu presencia en el mercado.<\/strong> <span style=\"font-weight: 400;\">As\u00ed mismo, entender la trascendencia que tiene la reputaci\u00f3n online para una empresa\/marca, cuidarla y mantener una valoraci\u00f3n positiva a lo largo del tiempo es clave para atraer clientes y realizar estrategias de marketing que resulten efectivas.\u00a0<\/span>[\/vc_wp_text][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Those companies that dedicate their efforts to working on online reputation in the same way as they do with other business areas have much to gain. Being able to gain the trust of potential customers almost always leads to increased sales and conversions.<\/p>\n","protected":false},"featured_media":47934,"template":"","news_category":[1119],"class_list":["post-41789","news","type-news","status-publish","has-post-thumbnail","hentry","news_category-servicios-digitales-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lifting Academy | Why is it important to take care of your online reputation? | Lifting Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.liftingroup.com\/en\/news\/lifting-academy-la-importancia-de-la-reputacion-online\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lifting Academy | Why is it important to take care of your online reputation? | Lifting Group\" \/>\n<meta property=\"og:description\" content=\"Those companies that dedicate their efforts to working on online reputation in the same way as they do with other business areas have much to gain. 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