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</script>{"id":42558,"date":"2021-07-22T09:39:41","date_gmt":"2021-07-22T09:39:41","guid":{"rendered":"https:\/\/www.liftingroup.com\/news\/"},"modified":"2022-06-28T13:18:15","modified_gmt":"2022-06-28T13:18:15","slug":"lifting-academy-monitor-kpis-in-google-ads","status":"publish","type":"news","link":"https:\/\/www.liftingroup.com\/en\/news\/monitorizacion-kpis-google-ads\/","title":{"rendered":"Lifting Academy | Monitor KPI\u2019s in Google Ads?"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row][vc_column]<script>jQuery(function($){$(\"header#header\").addClass(\"transparent-header\");$(\"main#main\").addClass(\"main-with-transparent-header\");});<\/script>[\/vc_column][\/vc_row][vc_row el_class=&#8221;font-size-text-default&#8221; css=&#8221;.vc_custom_1575023690772{margin-bottom: 45px !important;}&#8221;][vc_column css=&#8221;.vc_custom_1578494990562{padding-top: 2% !important;}&#8221;][vc_wp_text]<span style=\"font-weight: 400;\">Como siempre, estamos de vuelta con un nuevo <\/span><strong>Academy<\/strong><b>,<\/b><span style=\"font-weight: 400;\"> para esta nueva formaci\u00f3n impartida este mes de Julio, nuestro equipo de <a href=\"https:\/\/www.liftingroup.com\/servicios-digitales\"><strong>Servicios Digitales<\/strong><\/a> se centr\u00f3 en exponer <\/span><span style=\"font-weight: 400;\">se centr\u00f3 en exponer las claves para una correcta monitorizaci\u00f3n de las campa\u00f1as y una selecci\u00f3n \u00f3ptima de <strong>objetivos<\/strong> y <strong>KPI&#8217;s<\/strong> a tener en cuenta<\/span><b>.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">La formaci\u00f3n estaba destinada a todos aquellos <\/span><strong>equipos<\/strong> <span style=\"font-weight: 400;\">que gestionan clientes con cuentas de <\/span><a href=\"https:\/\/ads.google.com\/intl\/es_es\/home\/\"><b>Google Ads<\/b><\/a><span style=\"font-weight: 400;\">, y para <\/span><strong>profesionales<\/strong> <span style=\"font-weight: 400;\">que quieran familiarizarse con la <strong>plataforma de Google<\/strong>. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Con estas <\/span><strong>formaciones internas<\/strong> <span style=\"font-weight: 400;\">impartidas por nuestros equipos buscamos compartir conocimientos y experiencias, con la finalidad de que puedan verse aplicadas tanto en el \u00e1mbito <\/span><strong>laboral<\/strong> <span style=\"font-weight: 400;\">como <\/span><strong>personal<\/strong><span style=\"font-weight: 400;\">. Gracias a <\/span><strong>iniciativas<\/strong> <span style=\"font-weight: 400;\">como \u00e9sta, conseguimos tener un equipo cohesionado y actualizado con las \u00faltimas <\/span><strong>tendencias<\/strong> <span style=\"font-weight: 400;\">y <\/span><strong>metodolog\u00edas<\/strong><span style=\"font-weight: 400;\">, haciendo que cada persona de manera individualizada pueda adquirir los <\/span><strong>conocimientos b\u00e1sicos<\/strong><span style=\"font-weight: 400;\"> y hacer frente a cualquier adversidad u oportunidad. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Como en toda estrategia de<a href=\"https:\/\/www.liftingroup.com\/marketing-outsourcing\/canal-digital\"> <strong>marketing digital<\/strong><\/a>, ser\u00e1 muy importante conocer con exactitud si las campa\u00f1as de <\/span><strong>Google Ads<\/strong><span style=\"font-weight: 400;\"> est\u00e1n dando resultados o no. Para ello, y para conocer con precisi\u00f3n todos los datos, necesitaremos establecer una serie de medidas y lo que se conoce m\u00e1s t\u00e9cnicamente como <\/span><strong>KPI\u2019s (Key Performance Indicator). <\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Hay que tener en cuenta que el concepto de monitorizaci\u00f3n consiste b\u00e1sicamente en hacer un seguimiento, medici\u00f3n y control de toda la actividad que estemos realizando. <\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>\u00bfPor qu\u00e9 monitorizar es tan esencial?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Toda esta recopilaci\u00f3n de datos nos da la posibilidad de <strong>estudiar<\/strong> y <strong>analizar<\/strong> si la <strong>estrategia<\/strong> que se ha planteado est\u00e1 dando sus frutos o no, y te permite ajustarla con la finalidad de conseguir los <strong>objetivos<\/strong> <strong>deseados<\/strong>. <\/span>[\/vc_wp_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;font-size-text-default custom-width video-post&#8221; css=&#8221;.vc_custom_1611761375889{margin-top: 3% !important;background-color: #f5f5f5 !important;}&#8221;][vc_column el_class=&#8221;not-max-width&#8221;][vc_single_image image=&#8221;45168&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row el_class=&#8221;font-size-text-default&#8221; css=&#8221;.vc_custom_1575023690772{margin-bottom: 45px !important;}&#8221;][vc_column css=&#8221;.vc_custom_1578494990562{padding-top: 2% !important;}&#8221;][vc_wp_text]<span style=\"font-weight: 400;\">A la hora de monitorizar campa\u00f1as, debemos hacernos la misma pregunta <\/span><strong>\u00bfQu\u00e9 objetivos puede tener una campa\u00f1a?<\/strong><span style=\"font-weight: 400;\"> Encontramos: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/ici.vg\/portfolio\/\"><b>Branding<\/b><\/a><span style=\"font-weight: 400;\">: Aumentar la visibilidad de marca<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.liftingroup.com\/\"><b>Ventas<\/b><\/a><span style=\"font-weight: 400;\">: Vender un nuevo producto<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Clientes potenciales<\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> Conseguir m\u00e1s llamadas al equipo comercial<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Cuando no tenemos nuestros objetivos bien definidos, lo que conlleva esta situaci\u00f3n es caos, descontrol y sobre todo frustraci\u00f3n por no conseguir lo deseado. Marcarse unos buenos objetivos, claros y a la vez realistas, te ayudar\u00e1 a tener claro cu\u00e1l es el camino as\u00ed como la meta final. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Estas metas son los <\/span><strong>objetivos SMART<\/strong> <i><span style=\"font-weight: 400;\">(espec\u00edficos, medibles, alcanzables y realistas)<\/span><\/i><span style=\"font-weight: 400;\">, lo m\u00e1s importante de estos objetivos es que se cumplan siempre. <\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>\u00bfQu\u00e9 son y para qu\u00e9 sirven los KPI\u2019s?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Los<\/span> <strong>Key Performance Indicator<\/strong><span style=\"font-weight: 400;\">, son un conjunto de m\u00e9tricas que se utilizan para medir y sintetizar la informaci\u00f3n sobre la eficacia de las acciones que se llevan a cabo en un negocio para alcanzar un objetivo. <\/span><\/p>\n<p><strong>Sirven para: <\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Medir si es efectiva la estrategia y si se cumplir\u00e1n los objetivos marcados. <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tener una visi\u00f3n global de la situaci\u00f3n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Para tomar decisiones lo m\u00e1s acertadas posibles.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Para dar informaci\u00f3n de cu\u00e1les han sido las decisiones m\u00e1s relevantes<\/span><\/li>\n<\/ul>\n<h3><\/h3>\n<p>&nbsp;<\/p>\n<h3><b>\u00bfCu\u00e1les son los KPI\u2019s m\u00e1s relevantes? <\/b><\/h3>\n<table style=\"height: 131px;\" width=\"920\">\n<tbody>\n<tr>\n<td><strong>1. <\/strong><span style=\"font-weight: 400;\">Impresiones<\/span><\/td>\n<td><strong>2. <\/strong><span style=\"font-weight: 400;\">Clics<\/span><\/td>\n<td><strong>3. <\/strong><span style=\"font-weight: 400;\">CTR<\/span><\/td>\n<td><strong>4.<\/strong> <span style=\"font-weight: 400;\">CPC medio<\/span><\/td>\n<td><strong>5. <\/strong><span style=\"font-weight: 400;\">Coste<\/span><\/td>\n<td><strong>6.<\/strong> <span style=\"font-weight: 400;\">Inversi\u00f3n mensual <\/span><\/td>\n<\/tr>\n<tr>\n<td><strong>7. <\/strong><span style=\"font-weight: 400;\">Coste de conversi\u00f3n<\/span><\/td>\n<td><strong>8.<\/strong> <span style=\"font-weight: 400;\">Tasa de conversi\u00f3n<\/span><\/td>\n<td><strong>9.<\/strong> <span style=\"font-weight: 400;\">ROI<\/span><\/td>\n<td><strong>10. <\/strong><span style=\"font-weight: 400;\">Valor de conversi\u00f3n<\/span><\/td>\n<td><strong>11.<\/strong> <span style=\"font-weight: 400;\">Inversi\u00f3n diaria <\/span><\/td>\n<td><strong>12.<\/strong> <span style=\"font-weight: 400;\">Conversiones<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Con todo esto seremos capaces de saber qu\u00e9 queremos (<\/span><strong>objetivos<\/strong><span style=\"font-weight: 400;\">), c\u00f3mo podemos acercarnos a ellas (<\/span><strong>metas<\/strong><span style=\"font-weight: 400;\">), qu\u00e9 podemos o qu\u00e9 debemos hacer para conseguirlo (<\/span><strong>estrategias<\/strong><span style=\"font-weight: 400;\">) y c\u00f3mo comprobar que lo que hacemos es correcto y vamos por buen camino (<\/span><strong>KPI\u2019s<\/strong><span style=\"font-weight: 400;\">). <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Desde <\/span><a href=\"https:\/\/www.liftingroup.com\/\"><b>Lifting Group<\/b><\/a><span style=\"font-weight: 400;\"> nacimos y crecimos con el reto de entender y <\/span><strong>dominar <\/strong><b>el <a href=\"https:\/\/www.liftingroup.com\/servicios-digitales\">Canal Digital<\/a><\/b><span style=\"font-weight: 400;\">. Nuestra experiencia, siendo una de las <\/span><strong>primeras agencias de marketing digital certificada por Google<\/strong><span style=\"font-weight: 400;\"> en Espa\u00f1a, nos ha convertido en uno de los <\/span><strong>partners<\/strong> <span style=\"font-weight: 400;\">con mayor alcance que una empresa pueda tener. Trabajamos con equipos especializados y certificados, pero lo m\u00e1s importante: con una <\/span><strong>metodolog\u00eda \u00fanica y propia.<\/strong>[\/vc_wp_text][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][\/vc_column][\/vc_row][vc_row el_class=&#8221;font-size-text-default&#8221; css=&#8221;.vc_custom_1575023690772{margin-bottom: 45px !important;}&#8221;][vc_column css=&#8221;.vc_custom_1578494990562{padding-top: 2% !important;}&#8221;][vc_wp_text]Como siempre, estamos de vuelta con un nuevo Academy, para esta nueva formaci\u00f3n impartida este mes de Julio, nuestro equipo de Servicios Digitales se centr\u00f3 en exponer se centr\u00f3 en exponer las claves para una correcta monitorizaci\u00f3n de las campa\u00f1as y una selecci\u00f3n \u00f3ptima de objetivos y KPI&#8217;s [&hellip;]<\/p>\n","protected":false},"featured_media":48365,"template":"","news_category":[],"class_list":["post-42558","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lifting Academy | Monitor KPI\u2019s in Google Ads? 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