{"id":32466,"date":"2019-11-12T09:31:16","date_gmt":"2019-11-12T09:31:16","guid":{"rendered":"https:\/\/www.liftingroup.com\/estrategia-consultoria-negocio-copy-3\/"},"modified":"2023-10-06T10:05:09","modified_gmt":"2023-10-06T10:05:09","slug":"marketing-outsourcing-digital-channel","status":"publish","type":"page","link":"https:\/\/www.liftingroup.com\/en\/marketing-outsourcing-digital-channel\/","title":{"rendered":"Digital Marketing Outsourcing"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row row_content_width=&#8221;container&#8221;][vc_column][vc_custom_breadcrumb][\/vc_column][\/vc_row][vc_row row_content_width=&#8221;container&#8221; css=&#8221;.vc_custom_1583482020629{margin-bottom: 30px !important;}&#8221;][vc_column][vc_row_inner content_placement=&#8221;middle&#8221;][vc_column_inner][vc_column_text css=&#8221;.vc_custom_1696585794833{margin-bottom: 30px !important;padding-top: 5% !important;}&#8221;]<span style=\"font-weight: 400;\"><strong>Lifting Group<\/strong> offers a comprehensive service for the development of <\/span><strong>Digital Marketing Outsourcing<\/strong><span style=\"font-weight: 400;\"> strategies and actions. Our specialized <\/span><strong>digital marketing team<\/strong><span style=\"font-weight: 400;\"> is dedicated to helping you achieve maximum performance in your business&#8217;s online channel. We collaborate closely with you to define and lead the <strong>strategy<\/strong> that aligns with your unique needs.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_content_width=&#8221;container&#8221; css=&#8221;.vc_custom_1583482031237{padding-bottom: 40px !important;}&#8221;][vc_column][vc_row_inner content_placement=&#8221;top&#8221;][vc_column_inner][vc_custom_heading text=&#8221;A digital marketing agency as if it were your own team&#8221; font_container=&#8221;tag:h2|font_size:30px|text_align:left|line_height:40px&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1696585883400{margin-bottom: 30px !important;padding-right: 15px !important;padding-left: 15px !important;background-color: #e9e9e9 !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1696585931592{margin-bottom: 15px !important;padding-top: 2% !important;padding-right: 2% !important;}&#8221;]<span style=\"font-weight: 400;\">The <\/span><strong>Digital Channel<\/strong><span style=\"font-weight: 400;\"> requires a significant deployment of both Strategy and the type of actions. It is common for companies to end up subcontracting different agencies for<\/span> <strong>digital marketing,<\/strong><span style=\"font-weight: 400;\"> including <\/span><strong>digital marketing outsourcing<\/strong><span style=\"font-weight: 400;\"><strong>,<\/strong> to carry out these actions, but often lack an overall vision of the <strong>Digital Channel<\/strong> and the knowledge to unify them under a single Online Marketing Strategic Plan, where these actions can truly create synergies among them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Lifting Group<\/strong> offers its <\/span><strong>Marketing Outsourcing service<\/strong><span style=\"font-weight: 400;\"> in the Online Channel for companies that require a specialized <\/span><strong>digital marketing team<\/strong><span style=\"font-weight: 400;\"><strong>.<\/strong> We respond quickly and effectively to market dynamics and changes, working with you to define the strategy to improve the profitability, reach, and productivity of your business. If you are looking for a purely digital approach that allows you to get the maximum performance in your business&#8217;s Online Channel, this service is for you. We not only implement but also help you define and lead the strategy.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=&#8221;top&#8221;][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1581328067391{padding-top: 10% !important;padding-left: 5% !important;}&#8221;][vc_custom_heading text=&#8221;Our Digital Marketing services include:&#8221; font_container=&#8221;tag:h2|font_size:30px|text_align:left|line_height:40px&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_column_text css=&#8221;.vc_custom_1604328192651{margin-bottom: 15px !important;padding-top: 2% !important;padding-right: 2% !important;}&#8221;]\n<ul>\n<li><strong>Analytics<\/strong><\/li>\n<li><strong>Digital Channel Strategy<\/strong><\/li>\n<li><strong>Digital Transformation<\/strong><\/li>\n<li><strong>Digital Asset Performance: Website, E-commerce, Apps, Marketplaces<\/strong><\/li>\n<li><strong>Market Strategy: Audience Segmentation, Geographic, etc.<\/strong><\/li>\n<li><strong>Implementation of Digital Channel: Social Media, Email Marketing, Paid Channels and Purchased Channels<\/strong><\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;48378&#8243; img_size=&#8221;2592&#215;1728&#8243; css=&#8221;.vc_custom_1656499286992{padding-top: 5% !important;}&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; css=&#8221;.vc_custom_1583482040069{margin-bottom: 60px !important;padding-top: 80px !important;padding-bottom: 80px !important;background-color: #f5f5f5 !important;}&#8221;][vc_column][vc_row_inner content_placement=&#8221;top&#8221; row_content_width=&#8221;container&#8221;][vc_column_inner][vc_custom_heading text=&#8221;Areas of responsibility for Digital Marketing Outsourcing for companies by Lifting Group&#8221; font_container=&#8221;tag:h2|font_size:30px|text_align:left|line_height:40px&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1696586011303{margin-bottom: 30px !important;padding-right: 15px !important;padding-left: 15px !important;background-color: #e9e9e9 !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1696586396450{margin-bottom: 15px !important;padding-top: 2% !important;}&#8221;]<span style=\"font-weight: 400;\">The objective of <strong>Lifting Group<\/strong>&#8216;s <\/span><b>Digital Marketing Outsourcing service<\/b><span style=\"font-weight: 400;\"> is to help our clients increase their performance and competitiveness through selective strategies and a unique <strong>methodology<\/strong>.<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>Defining<\/strong> the scope of <strong>Digital Channel<\/strong> implementation within the business strategy.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Analyzing<\/strong> the <strong>business model<\/strong> and various scenarios for the <strong>Online Channel.<\/strong><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conducting <strong>Data Audits<\/strong> and establishing processes for data acquisition.<\/span><\/li>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">Developing a <strong>Digital Marketing strategy<\/strong> and <strong>Implementation<\/strong> <strong>Plan<\/strong>, along with a roadmap.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Optimizing<\/strong> channels based on data insights to increase conversions\/sales, satisfaction, and loyalty.<\/span><\/li>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">Establishing recurring analysis models and applying <strong>optimization measures.<\/strong><\/span><\/li>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">Defining the value <strong>transmission<\/strong> map to other <strong>business<\/strong> areas of the client.<\/span><\/li>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Implementing<\/strong> actions within the <strong>Digital Channel:<\/strong> Usability (UX) and Conversion (CRO), Analytics, Inbound Marketing, SEO, Social Media, Email Marketing, Paid Media &amp; Social Paid Media, eCommerce Management, Marketplaces: Amazon, eBay, Rakuten, Bol, etc.<\/span><\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_content_width=&#8221;container&#8221; css=&#8221;.vc_custom_1583482047976{padding-bottom: 40px !important;}&#8221;][vc_column][vc_row_inner content_placement=&#8221;top&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_custom_heading text=&#8221;A Digital Marketing Agency with deep expertise in the Online Channel and Outsourcing services&#8221; font_container=&#8221;tag:h2|font_size:30px|text_align:left|line_height:40px&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1696586415480{margin-bottom: 30px !important;padding-right: 15px !important;padding-left: 15px !important;background-color: #e9e9e9 !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1696586495857{margin-bottom: 30px !important;}&#8221;]<strong>Lifting Group<\/strong>&#8216;s <strong>Digital Marketing Outsourcing service<\/strong><span style=\"font-weight: 400;\"> stands out for its <\/span><strong>innovative<\/strong> <span style=\"font-weight: 400;\">and <\/span><strong>differentiated approach<\/strong> <span style=\"font-weight: 400;\">compared to other marketing agencies. We utilize a monthly allocation system of specialized profiles and hours, tailored to the requirements and scope of each project. This enables us to provide <\/span><strong>flexible outsourcing services<\/strong><span style=\"font-weight: 400;\"> that meet the unique needs of our clients.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By defining a <strong>RoadMap<\/strong> at the project&#8217;s outset, the allocated hours are adjusted based on the service&#8217;s current situation and distributed to different teams. This ensures that we have access to the<\/span> <strong>best professionals<\/strong><span style=\"font-weight: 400;\"> in the most competitive and efficient manner.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, we offer our o<strong>wn customized deliverables<\/strong> and performance tracking tools with both our marketing agency&#8217;s identity and the client&#8217;s identity.<\/span><\/p>\n<p><strong>Lifting Group&#8217;s outsourcing services<\/strong><span style=\"font-weight: 400;\"> allow our clients&#8217; top management, executives, or departmental heads to dedicate more resources and attention to other areas of the company while entrusting an essential department with a well-defined and agreed-upon strategy. This makes <strong>Lifting Group<\/strong> a strategic partner dedicated to achieving our clients&#8217; desired results.<\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1604329803248{margin-bottom: 30px !important;}&#8221;]The <strong>outsourcing services<\/strong> of <strong>Lifting Group<\/strong> allow the general direction, management or department heads of our clients to devote more <strong>resources<\/strong> and attention to other areas of the company and <strong>outsource<\/strong> an important department with a <strong>defined and agreed strategy<\/strong>, making <strong>Lifting Group<\/strong> a <strong>strategic partner<\/strong> as well as focused on achieving <strong>results<\/strong> for our clients.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1571222014387{padding-top: 20px !important;}&#8221;][vc_single_image image=&#8221;58638&#8243; img_size=&#8221;full&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_content_width=&#8221;container&#8221; css=&#8221;.vc_custom_1583482055760{margin-bottom: 60px !important;}&#8221;][vc_column][vc_row_inner css=&#8221;.vc_custom_1571236011279{margin-bottom: 40px !important;}&#8221;][vc_column_inner][vc_custom_line color=&#8221;#004AC1&#8243; title=&#8221;yes&#8221; title_text=&#8221;RELATED NEWS&#8221; title_tag=&#8221;h4&#8243; title_weight=&#8221;font-weight: 400;&#8221; title_color=&#8221;#004AC1&#8243; class=&#8221;success-stories-p&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner]<div class='section-news-relacionadas'><div class=\"item-slider-news-relacionadas\"><a href=\"https:\/\/www.liftingroup.com\/en\/expertisep9222\/\"><div class=\"item-background\" style=\"background-image: url(https:\/\/www.liftingroup.com\/wp-content\/uploads\/2016\/05\/New-Imagenes-EXPERTISE-38-min.webp)\"><div class=\"news-relacionadas-title\"><div class='title-section'>Marketing Outsourcing, all aboard. An external team that brings more value to businesses than an internal one<\/div><\/div><\/div><\/a><\/div><div class=\"item-slider-news-relacionadas\"><a href=\"https:\/\/www.liftingroup.com\/en\/expertise\/identidad-corporativa\/marketing-outsourcing-marketing-strategy-leadership-and-implementation\/\"><div class=\"item-background\" style=\"background-image: url(https:\/\/www.liftingroup.com\/wp-content\/uploads\/2017\/06\/New-Imagenes-EXPERTISE-39-min.webp)\"><div class=\"news-relacionadas-title\"><div class='title-section'>Marketing Outsourcing: Marketing strategy, leadership and implementation<\/div><\/div><\/div><\/a><\/div><div class=\"item-slider-news-relacionadas\"><a href=\"https:\/\/www.liftingroup.com\/en\/expertise\/outsourcing-marketing-as-a-strategic-partner\/\"><div class=\"item-background\" style=\"background-image: url(https:\/\/www.liftingroup.com\/wp-content\/uploads\/2021\/05\/New-Imagenes-EXPERTISE-40-min.webp)\"><div class=\"news-relacionadas-title\"><div class='title-section'>As the contracting of a Marketing Outsourcing service means to bet on a strategic Partner with the necessary expertise and knowledge.<\/div><\/div><\/div><\/a><\/div><\/div><style>\n\t\t\t\t.item-slider-news-relacionadas{\n\t\t\t\t\tpadding: 0px 7.5px;\n\t\t\t\t}\n\t\t\t\t.item-slider-news-relacionadas > a > .item-background{\n\t\t\t\t\theight: 250px;\n\t\t\t\t\tbackground-size: cover;\n\t\t\t\t\tbackground-position: 50%;\n\t\t\t\t\tposition: relative;\n\t\t\t\t}\n\t\t\t\t.item-slider-news-relacionadas > a > .item-background > .news-relacionadas-title{\n\t\t\t\t\tposition: absolute;\n\t\t\t\t\tbottom: 15px !important;\n\t\t\t\t\tleft: 15px !important;\n\t\t\t\t\twidth: 75%;\n\t\t\t\t\tpadding-right: 45px;\n\t\t\t\t}\n\t\t\t\t.item-slider-news-relacionadas > a{\n\t\t\t\t\ttext-decoration: none !important;\n\t\t\t\t}\n\t\t\t\t.item-slider-news-relacionadas .news-relacionadas-title{\n\t\t\t\t\tbackground-color: white;\n\t\t\t\t\ttext-transform: uppercase;\n\t\t\t\t\twidth: calc(100% - 4rem);\n\t\t\t\t\ttransition: 0.5s;\n\t\t\t\t\tpadding: 1.8rem 2.5rem;\n\t\t\t\t\tfont-size: 18px !important;\n\t\t\t\t\tline-height: 25px;\n\t\t\t\t}\n\t\t\t\t.item-slider-news-relacionadas:hover > a > .item-background .news-relacionadas-title{\n\t\t\t\t\tbackground: var(--color-blue-default);\n\t\t\t\t\tcolor: white;\n\t\t\t\t}\n\t\t\t\t.item-slider-news-relacionadas > a > .item-background .news-relacionadas-title .title-section{\n\t\t\t\t\tdisplay: block;\n\t\t\t\t\tdisplay: -webkit-box;\n\t\t\t\t\tmax-width: 100%;\n\t\t\t\t\theight: 43px;\n\t\t\t\t\tmargin: 0 auto;\n\t\t\t\t\t-webkit-line-clamp: 2;\n\t\t\t\t\t-webkit-box-orient: vertical;\n\t\t\t\t\toverflow: hidden;\n\t\t\t\t\ttext-overflow: ellipsis;\n\t\t\t\t}\n\t\t\t\t.news-relacionadas-title:after{\n\t\t\t\t\tcontent: \"\\f061\";\n\t\t\t\t\tfont: normal normal normal 14px\/1 FontAwesome !important;\n\t\t\t\t\tdisplay: inline-block;\n\t\t\t\t\tfont-weight: bold !important;\n\t\t\t\t\tright: 15px !important;\n\t\t\t\t\tposition: absolute;\n\t\t\t\t\tfont-size: 25px !important;\n\t\t\t\t\ttop: calc(50% - 12.5px) !important;\n\t\t\t\t}\n\t\t\t\t.section-news-relacionadas .slick-prev.slick-arrow:after{\n\t\t\t\t\tcontent: \"\\f053\";\n\t\t\t\t\tfont: normal normal normal 14px\/1 FontAwesome !important;\n\t\t\t\t\tfont-size: 35px !important;\n\t\t\t\t\tcolor: var(--color-blue-default);\n\t\t\t\t}\n\t\t\t\t.section-news-relacionadas .slick-next.slick-arrow:after{\n\t\t\t\t\tcontent: \"\\f054\";\n\t\t\t\t\tfont: normal normal normal 14px\/1 FontAwesome !important;\n\t\t\t\t\tfont-size: 35px !important;\n\t\t\t\t\tcolor: var(--color-blue-default);\n\t\t\t\t}\n\t\t\t\t.section-news-relacionadas .slick-arrow{\n\t\t\t\t\tfont-size: 0;\n\t\t\t\t\toutline: none !important;\n\t\t\t\t\tposition: absolute;\n\t\t\t\t\ttop: 100px;\n\t\t\t\t\tz-index: 1;\n\t\t\t\t}\n\t\t\t\t.section-news-relacionadas .slick-arrow.slick-prev{\n\t\t\t\t\tleft: -25px;\n\t\t\t\t}\n\t\t\t\t.section-news-relacionadas .slick-arrow.slick-next{\n\t\t\t\t\tright: -25px;\n\t\t\t\t}\n\t\t\t<\/style><script>\n\t\t\t\tjQuery(document).ready(function($){\n\t\t\t\t\t$(\".section-news-relacionadas\").slick({\n\t\t\t\t\t  infinite: true,\n\t\t\t\t\t  speed: 300,\n\t\t\t\t\t  slidesToShow: 3,\n\t\t\t\t\t  slidesToScroll: 3,\n\t\t\t\t\t  responsive: [\n\t\t\t\t\t    {\n\t\t\t\t\t      breakpoint: 1024,\n\t\t\t\t\t      settings: {\n\t\t\t\t\t        slidesToShow: 2,\n\t\t\t\t\t        slidesToScroll: 2\n\t\t\t\t\t      }\n\t\t\t\t\t    },\n\t\t\t\t\t    {\n\t\t\t\t\t      breakpoint: 676,\n\t\t\t\t\t      settings: {\n\t\t\t\t\t        slidesToShow: 1,\n\t\t\t\t\t        slidesToScroll: 1\n\t\t\t\t\t      }\n\t\t\t\t\t    }\n\t\t\t\t\t  ]\n\t\t\t\t\t});\n\t\t\t\t});\n\t\t\t<\/script>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; 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