{"id":32473,"date":"2019-11-19T09:50:23","date_gmt":"2019-11-19T09:50:23","guid":{"rendered":"https:\/\/www.liftingroup.com\/marketing-outsourcing-omnichannel\/"},"modified":"2024-02-07T10:44:18","modified_gmt":"2024-02-07T10:44:18","slug":"marketing-outsourcing-omnichannel","status":"publish","type":"page","link":"https:\/\/www.liftingroup.com\/en\/omnichannel-marketing-outsourcing\/","title":{"rendered":"Omnichannel marketing Outsourcing"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row row_content_width=&#8221;container&#8221;][vc_column][vc_custom_breadcrumb][\/vc_column][\/vc_row][vc_row row_content_width=&#8221;container&#8221; css=&#8221;.vc_custom_1583482196884{margin-bottom: 30px !important;}&#8221;][vc_column][vc_row_inner content_placement=&#8221;middle&#8221;][vc_column_inner][vc_custom_heading text=&#8221;Omnichannel marketing Outsourcing&#8221; font_container=&#8221;tag:h1|font_size:42px|text_align:left|line_height:40px&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1707302480463{margin-bottom: 0px !important;}&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_content_width=&#8221;container&#8221; css=&#8221;.vc_custom_1583482207715{padding-bottom: 60px !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;Strategic Outsourcing of the Omnichannel Marketing strategy&#8221; font_container=&#8221;tag:h2|font_size:30px|text_align:left|line_height:40px&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1707302488070{margin-bottom: 30px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1707302528170{margin-bottom: 40px !important;}&#8221;]<span style=\"font-weight: 400;\">Discover our complete <\/span><strong>Omnichannel Marketing Outsourcing service<\/strong> <span style=\"font-weight: 400;\">tailored for companies that demand a responsive marketing team. We empower you to navigate market dynamics effectively while ensuring your company&#8217;s management actively contributes to defining and monitoring the strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our marketing outsourcing teams specialize in two approaches:<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Integral Approach:<\/strong> Fully constituting the Marketing department of the company, even participating in the <\/span><strong>Management Committee<\/strong><span style=\"font-weight: 400;\"> of our clients in many cases.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Integration with Your Marketing Department: taking responsibility for <\/span><strong>leading the strategy<\/strong><span style=\"font-weight: 400;\"> and actions based on a <\/span><strong>omnichannel strategy<\/strong><span style=\"font-weight: 400;\"><strong>,<\/strong> seeking to define and provide a synergy strategy between channels:<\/span>[\/vc_column_text][vc_row_inner content_placement=&#8221;top&#8221;][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1581583075500{padding-top: 5% !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1707302543021{margin-bottom: 40px !important;padding-left: 5% !important;}&#8221;]\n<ul>\n<li><strong>Retail and company&#8217;s own points<\/strong><\/li>\n<li><strong>Sales and Marketing<\/strong><\/li>\n<li><strong>B2B Distribution<\/strong><\/li>\n<li><strong>Digital Channel (we also have a specialized Marketing Outsourcing service only from the Digital Channel)<\/strong><\/li>\n<li><strong>Internationalization<\/strong><\/li>\n<li><strong>Expansion and Franchise<\/strong><\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;47849&#8243; img_size=&#8221;full&#8221;][\/vc_column_inner][\/vc_row_inner][vc_column_text css=&#8221;.vc_custom_1604332411016{padding-top: 3% !important;}&#8221;]The<strong> Omnichannel Marketing Outsourcing<\/strong> service not only allows our customers to <strong>save resources<\/strong> and <strong>achieve profitability<\/strong> but involves <strong>higher performance<\/strong> for the business thanks to the outsourcing of an area of the company or part of it, involving a <strong>Consultant and Marketing Agency<\/strong> like <strong>Lifting Group<\/strong>, specialized in defining and implementing winning strategies. Marketing outsourcing is one of our specialties and where we can provide great added value.[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; css=&#8221;.vc_custom_1583482216358{margin-bottom: 60px !important;padding-top: 80px !important;padding-bottom: 20px !important;background-color: #f5f5f5 !important;}&#8221;][vc_column][vc_row_inner row_content_width=&#8221;container&#8221; css=&#8221;.vc_custom_1571068331258{margin-bottom: 60px !important;}&#8221;][vc_column_inner][vc_custom_heading text=&#8221;Responsibilities of Omnichannel Marketing Outsourcing for Lifting Group Clients&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1707302555238{margin-bottom: 30px !important;}&#8221;][vc_column_text]<span style=\"font-weight: 400;\">Lifting Group&#8217;s <strong>Marketing Omnichannel Outsourcing<\/strong> service is designed to boost client performance and competitiveness through selective strategies and a <strong>unique methodology<\/strong>. Our areas of focus include:<\/span><\/p>\n<ul>\n<li>Define the reach of the<strong>\u00a0implementation of the channels within the business strategy.<\/strong><\/li>\n<li>Define\u00a0<strong>Data Auditing<\/strong>\u00a0and the processes to obtain it<\/li>\n<li>Definition of\u00a0<strong>ideal models<\/strong>\u00a0on each channel<\/li>\n<li>Definition of the points of\u00a0<strong>synergy and anchorage between each of the channels<\/strong>\u00a0(retail, e-commerce, apps, Social Media, etc.)<\/li>\n<li><strong>Optimization of the channels<\/strong>\u00a0from the data provided by\u00a0<strong>increasing conversions\/sales.<\/strong><\/li>\n<li>Definition of the\u00a0<strong>systems and technology in each channel and their synergies.<\/strong><\/li>\n<li>Implementation and coordination of actions in each of the channels. From aligning <strong>Marketing<\/strong> with <strong>Commercial Strategy,<\/strong> Dynamization of <strong>commercia<\/strong>teams, <strong>Digital Channel<\/strong>actions, <strong>Visual Merchandising, Communication, Events<\/strong> and <strong>Fairs<\/strong>, <strong>graphic and advertising production, media buying, etc.<\/strong><\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_content_width=&#8221;container&#8221; css=&#8221;.vc_custom_1583482224451{padding-bottom: 60px !important;}&#8221;][vc_column][vc_row_inner content_placement=&#8221;top&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_custom_heading text=&#8221;An Agency with a deep expertise in the Digital Channel and Omnichannel Marketing services&#8221; font_container=&#8221;tag:h2|font_size:30px|text_align:left|line_height:40px&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1707302599846{margin-bottom: 30px !important;}&#8221;][vc_column_text]We offer an efficient, goal-oriented and performance-driven <strong>Omnichannel Marketing Outsourcing<\/strong> service for companies.<\/p>\n<p>Our strategy team, the head of development and senior consultants of<strong> Lifting Group<\/strong> are responsible for <strong>identifying customer needs<\/strong> in order to estimate the <strong>team to be assigned, the different profiles, the reach of service and the hours of dedication required.<\/strong> It also defines the necessary profiles for services that complement the <strong>implementation of the strategy<\/strong> and that interact according to the reach like: html layout, graphic design team, experts or consultants specialized in other channels for specific moments of the strategy implementation.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;48523&#8243; img_size=&#8221;full&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; css=&#8221;.vc_custom_1583482240614{padding-top: 60px !important;padding-bottom: 60px !important;background-color: #f5f5f5 !important;}&#8221;][vc_column][vc_row_inner row_content_width=&#8221;container&#8221; css=&#8221;.vc_custom_1571130829085{margin-bottom: 40px !important;}&#8221;][vc_column_inner][vc_custom_line color=&#8221;#004AC1&#8243; title=&#8221;yes&#8221; title_text=&#8221;RELATED NEWS&#8221; title_tag=&#8221;h4&#8243; title_weight=&#8221;font-weight: 400;&#8221; title_color=&#8221;#004AC1&#8243; class=&#8221;success-stories-p&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_content_width=&#8221;container&#8221;][vc_column_inner]<div class='section-news-relacionadas'><div class=\"item-slider-news-relacionadas\"><a href=\"https:\/\/www.liftingroup.com\/en\/expertisep9222\/\"><div class=\"item-background\" style=\"background-image: url(https:\/\/www.liftingroup.com\/wp-content\/uploads\/2016\/05\/New-Imagenes-EXPERTISE-38-min.webp)\"><div class=\"news-relacionadas-title\"><div class='title-section'>Marketing Outsourcing, all aboard. An external team that brings more value to businesses than an internal one<\/div><\/div><\/div><\/a><\/div><div class=\"item-slider-news-relacionadas\"><a href=\"https:\/\/www.liftingroup.com\/en\/expertise\/identidad-corporativa\/marketing-outsourcing-marketing-strategy-leadership-and-implementation\/\"><div class=\"item-background\" style=\"background-image: url(https:\/\/www.liftingroup.com\/wp-content\/uploads\/2017\/06\/New-Imagenes-EXPERTISE-39-min.webp)\"><div class=\"news-relacionadas-title\"><div class='title-section'>Marketing Outsourcing: Marketing strategy, leadership and implementation<\/div><\/div><\/div><\/a><\/div><div class=\"item-slider-news-relacionadas\"><a href=\"https:\/\/www.liftingroup.com\/en\/expertise\/outsourcing-marketing-as-a-strategic-partner\/\"><div class=\"item-background\" style=\"background-image: url(https:\/\/www.liftingroup.com\/wp-content\/uploads\/2021\/05\/New-Imagenes-EXPERTISE-40-min.webp)\"><div class=\"news-relacionadas-title\"><div class='title-section'>As the contracting of a Marketing Outsourcing service means to bet on a strategic Partner with the necessary expertise and knowledge.<\/div><\/div><\/div><\/a><\/div><\/div><style>\n\t\t\t\t.item-slider-news-relacionadas{\n\t\t\t\t\tpadding: 0px 7.5px;\n\t\t\t\t}\n\t\t\t\t.item-slider-news-relacionadas > a > .item-background{\n\t\t\t\t\theight: 250px;\n\t\t\t\t\tbackground-size: cover;\n\t\t\t\t\tbackground-position: 50%;\n\t\t\t\t\tposition: relative;\n\t\t\t\t}\n\t\t\t\t.item-slider-news-relacionadas > a > .item-background > .news-relacionadas-title{\n\t\t\t\t\tposition: absolute;\n\t\t\t\t\tbottom: 15px !important;\n\t\t\t\t\tleft: 15px !important;\n\t\t\t\t\twidth: 75%;\n\t\t\t\t\tpadding-right: 45px;\n\t\t\t\t}\n\t\t\t\t.item-slider-news-relacionadas > a{\n\t\t\t\t\ttext-decoration: none !important;\n\t\t\t\t}\n\t\t\t\t.item-slider-news-relacionadas .news-relacionadas-title{\n\t\t\t\t\tbackground-color: white;\n\t\t\t\t\ttext-transform: uppercase;\n\t\t\t\t\twidth: calc(100% - 4rem);\n\t\t\t\t\ttransition: 0.5s;\n\t\t\t\t\tpadding: 1.8rem 2.5rem;\n\t\t\t\t\tfont-size: 18px !important;\n\t\t\t\t\tline-height: 25px;\n\t\t\t\t}\n\t\t\t\t.item-slider-news-relacionadas:hover > a > .item-background .news-relacionadas-title{\n\t\t\t\t\tbackground: var(--color-blue-default);\n\t\t\t\t\tcolor: white;\n\t\t\t\t}\n\t\t\t\t.item-slider-news-relacionadas > a > .item-background .news-relacionadas-title .title-section{\n\t\t\t\t\tdisplay: block;\n\t\t\t\t\tdisplay: -webkit-box;\n\t\t\t\t\tmax-width: 100%;\n\t\t\t\t\theight: 43px;\n\t\t\t\t\tmargin: 0 auto;\n\t\t\t\t\t-webkit-line-clamp: 2;\n\t\t\t\t\t-webkit-box-orient: vertical;\n\t\t\t\t\toverflow: hidden;\n\t\t\t\t\ttext-overflow: ellipsis;\n\t\t\t\t}\n\t\t\t\t.news-relacionadas-title:after{\n\t\t\t\t\tcontent: \"\\f061\";\n\t\t\t\t\tfont: normal normal normal 14px\/1 FontAwesome !important;\n\t\t\t\t\tdisplay: inline-block;\n\t\t\t\t\tfont-weight: bold !important;\n\t\t\t\t\tright: 15px !important;\n\t\t\t\t\tposition: absolute;\n\t\t\t\t\tfont-size: 25px !important;\n\t\t\t\t\ttop: calc(50% - 12.5px) !important;\n\t\t\t\t}\n\t\t\t\t.section-news-relacionadas .slick-prev.slick-arrow:after{\n\t\t\t\t\tcontent: \"\\f053\";\n\t\t\t\t\tfont: normal normal normal 14px\/1 FontAwesome !important;\n\t\t\t\t\tfont-size: 35px !important;\n\t\t\t\t\tcolor: var(--color-blue-default);\n\t\t\t\t}\n\t\t\t\t.section-news-relacionadas .slick-next.slick-arrow:after{\n\t\t\t\t\tcontent: \"\\f054\";\n\t\t\t\t\tfont: normal normal normal 14px\/1 FontAwesome !important;\n\t\t\t\t\tfont-size: 35px !important;\n\t\t\t\t\tcolor: var(--color-blue-default);\n\t\t\t\t}\n\t\t\t\t.section-news-relacionadas .slick-arrow{\n\t\t\t\t\tfont-size: 0;\n\t\t\t\t\toutline: none !important;\n\t\t\t\t\tposition: absolute;\n\t\t\t\t\ttop: 100px;\n\t\t\t\t\tz-index: 1;\n\t\t\t\t}\n\t\t\t\t.section-news-relacionadas .slick-arrow.slick-prev{\n\t\t\t\t\tleft: -25px;\n\t\t\t\t}\n\t\t\t\t.section-news-relacionadas .slick-arrow.slick-next{\n\t\t\t\t\tright: -25px;\n\t\t\t\t}\n\t\t\t<\/style><script>\n\t\t\t\tjQuery(document).ready(function($){\n\t\t\t\t\t$(\".section-news-relacionadas\").slick({\n\t\t\t\t\t  infinite: true,\n\t\t\t\t\t  speed: 300,\n\t\t\t\t\t  slidesToShow: 3,\n\t\t\t\t\t  slidesToScroll: 3,\n\t\t\t\t\t  responsive: [\n\t\t\t\t\t    {\n\t\t\t\t\t      breakpoint: 1024,\n\t\t\t\t\t      settings: {\n\t\t\t\t\t        slidesToShow: 2,\n\t\t\t\t\t        slidesToScroll: 2\n\t\t\t\t\t      }\n\t\t\t\t\t    },\n\t\t\t\t\t    {\n\t\t\t\t\t      breakpoint: 676,\n\t\t\t\t\t      settings: {\n\t\t\t\t\t        slidesToShow: 1,\n\t\t\t\t\t        slidesToScroll: 1\n\t\t\t\t\t      }\n\t\t\t\t\t    }\n\t\t\t\t\t  ]\n\t\t\t\t\t});\n\t\t\t\t});\n\t\t\t<\/script>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; 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