{"id":10518,"date":"2016-11-09T09:20:59","date_gmt":"2016-11-09T09:20:59","guid":{"rendered":"https:\/\/www.liftingroup.com\/en\/?p=10518"},"modified":"2016-11-09T09:33:01","modified_gmt":"2016-11-09T09:33:01","slug":"houston-we-have-conversion-problem","status":"publish","type":"post","link":"https:\/\/www.liftingroup.com\/en\/houston-we-have-conversion-problem\/","title":{"rendered":"HOUSTON&#8230; we have a conversion problem!"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">This famous phrase was uttered by the astronaut Jack Swigert on 13 April 1970 aboard Apollo 13 and is repeated to us by some of our clients<strong> when they fail to achieve the expected results in their online project, and trust in our team to take care of it. <\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">For us, Jack Swigert is the client, Apollo 13 is his project or web page and the familiar phrase is &#8220;Lifting, we have a problem&#8221;. When the emergency light flashes we launch our entire team to rapidly detect the source of the<strong> problem<\/strong> and propose the most effective<strong> solutions<\/strong>. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The emergency light can be switched on for multiple reasons &#8211; <strong>capturing traffic, online reputation, competition<\/strong> and so on. But <strong>one of the most common<\/strong> relates to <a href=\"https:\/\/www.liftingroup.com\/en\/ux-user-experience-service\">conversion<\/a>. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is especially critical since it has a direct impact on revenues. The rule is simple, if you manage to double the <strong>conversion percentage<\/strong>, you also double <strong>revenues<\/strong> (maintaining traffic and quality, obviously). <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here we&#8217;ll show you some <strong>examples of the main conversion problems<\/strong> as well as the most common conversion difficulties that we\u2019ve found. These problems have been detected through<a href=\"https:\/\/www.liftingroup.com\/en\/analytics-conversion\"> CRO studies<\/a> (conversion rate optimization) and we&#8217;ve been able to resolve them thanks to different solutions raised, depending on the needs of each client.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-10400\" title=\"Lifting Group Agencia Marketing Problema Conversion\" src=\"https:\/\/www.liftingroup.com\/wp-content\/uploads\/2016\/10\/Lifting-group-agencia-marketing-problema-conversion_2-300x296.webp\" alt=\"Lifting Group Agencia Marketing Problema Conversion\" width=\"408\" height=\"403\" \/><\/p>\n<h2><b>CONVERSION PROBLEMS IN THE BUYING PROCESS<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">It has been detected using web analytics and funnels, that less than half of users accessing the first step of the checkout, finalized the purchase. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Solution:<\/strong> Redesign of the purchase process through the one step checkout process (only a single step). <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Result:<\/strong> Increased conversion rate in the form of checkouts and consequently in the number of sales and income. <\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><\/h2>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2><b>CONVERSION PROBLEM DUE TO THE RELEVANCE OF THE USP (UNIQUE SELLING PROPOSITIONS<\/b><span style=\"font-weight: 400;\">)<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-10399\" title=\"Lifting Group Agencia Marketing problema conversion\" src=\"https:\/\/www.liftingroup.com\/wp-content\/uploads\/2016\/10\/Lifting-group-agencia-marketing-problema-conversion_3.webp\" alt=\"Lifting Group Agencia Marketing problema conversion\" width=\"400\" height=\"256\" \/><\/p>\n<p><span style=\"font-weight: 400;\">A qualitative survey found that the most valued aspects for bikini users are design, fastenings, quality, comfort, color and price. However, we note that those which best help create conversions are confidence in the brand and the shipping and return conditions. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Solution:<\/strong> Strengthen some of these values in the home and main pages during the buying process, with the aim of reinforcing the confidence of users. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Result:<\/strong> Significant reduction in the rate of rebound on the main page.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2><b>CONVERSION PROBLEMS DUE TO USABILITY ISSUES<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Using heatmaps and session recording it was found that the video playing automatically on the main page usually did not interest users, since they closed it without seeing all of it. We also found it necessary to make the menu more relevant and improve page navigation. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Solution:<\/strong> Remove the video and improve the CTR in the shop categories for the home page traffic. This project is currently in the process of improvement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong> Result:<\/strong> Reduction of the rate of rebound in the home page, increasing pages per session and duration of the visit.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10398 size-full\" title=\"Lifting Group Agencia Marketing problema conversion\" src=\"https:\/\/www.liftingroup.com\/wp-content\/uploads\/2016\/10\/Agencia-marketing-problema-conversion.webp\" alt=\"Agencia Marketing problema conversion\" width=\"570\" height=\"425\" \/><\/h2>\n<h2><\/h2>\n<h2><b>CONVERSION PROBLEMS DUE TO SEARCH ENGINE USABILITY<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-10397\" title=\"Lifting Group Agencia Marketing problema conversi\u00f3n\" src=\"https:\/\/www.liftingroup.com\/wp-content\/uploads\/2016\/10\/Agencia-marketing-problema-conversion_4-300x236.webp\" alt=\"Lifting Group Agencia Marketing problema conversi\u00f3n\" width=\"459\" height=\"361\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">It was discovered by web analytics and session recordings that when a user did a search, and the system returned results that were not easily understood, that they had to modify the search criteria. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Solution:<\/strong> Implement a new page with a contact form when results are not found, to facilitate users continuing to browse or getting in touch with the company through this form. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Result:<\/strong> Reduction in abandonment rate, increased time spent on page and increase in reserves outside of the website. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>These are some of the examples and solutions that we have applied for our customers and which have yielded very positive results, always linked to growth. If you think that you may have a conversion problem in your online project, we can help you.<\/p>\n<p><span style=\"font-weight: 400;\">Do not hesitate to <a href=\"https:\/\/www.liftingroup.com\/en\/contact-us\">get in touch<\/a> with Lifting Group.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This famous phrase was uttered by the astronaut Jack Swigert on 13 April 1970 aboard Apollo 13 and is repeated to us by some of our clients when they fail to achieve the expected results in their online project, and trust in our team to take care of it. For us, Jack Swigert is the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10437,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[553],"tags":[708,618,647,607,648,610,722,619],"class_list":["post-10518","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-identity","tag-agencia-comunicacion-digital-en","tag-communication-agency","tag-digital-communication","tag-digital-communication-agency","tag-digital-marketing","tag-marketing-strategy","tag-online-marketing-management-outsourcing-en","tag-online-mrketing-management-outsorcing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>HOUSTON... we have a conversion problem! | Lifting Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.liftingroup.com\/en\/houston-we-have-conversion-problem\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HOUSTON... we have a conversion problem! | Lifting Group\" \/>\n<meta property=\"og:description\" content=\"This famous phrase was uttered by the astronaut Jack Swigert on 13 April 1970 aboard Apollo 13 and is repeated to us by some of our clients when they fail to achieve the expected results in their online project, and trust in our team to take care of it. 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