Media Planning and Buying

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Media Planning and Buying is a supplement within our service portfolio, specially designed for clients that contract actions where our services have a larger scope (Strategy, Marketing and/or Outsourcing). We plan it jointly, bearing in mind the appropriate mix of media and channels to create synergies with the global strategy. A specialized team of consultants analyzes the situation based on the strategy and the quantitative and qualitative goals, and it seeks the best focus to achieve the highest ROI possible. This way, we ensure an increase of your business’ output, taking advantage of all the possibilities that the different channels may offer.

OUR FOCUS TOWARDS GENERATING BUSINESS AND VALUE ENSURES AN EFFECTIVE AND PROFITABLE STRATEGY IN ONLINE, TRADITIONAL AND ALTERNATIVE MEDIA PLANNING AND BUYING

At Lifting Group, we change and re-orientate the investment so it becomes more natural and profitable, and we offer different Media Planning and Buying options according to your needs.

Strategic planning

Communication strategy

Omni Channel Media

Negotiation and Media Buying

Return analysis: ROI and Value

HOW CAN LIFTING GROUP HELP YOUR BUSINESS TO ACHIEVE MORE EFFICIENT AND PROFITABLE MEDIA PLANNING AND BUYING?

The Media Planning and Buying services are focused on improving the efficiency of our clients’ businesses. Above all, they are specially designed to obtain a higher profitability, effective in terms of both business volume and qualitative insights. Our teams devise strategies which are 100 % designed and customized for our clients, analyzing from the first day to the last the proposed formats in order to get REAL effectiveness.