Data and the technology to gather and analyze it are factors that nowadays any company can and must have to hand. Businesses that are present and operate in different channels (Omni-Channel, Multi-Channel) as well as in different markets generate a large amount of customer-relevant data and information. Access to information about their portfolio, prices, promotions, stock levels and performance, among other data, is high-quality information when taking relevant business decisions. Due to this, at Lifting Group we have created a multidisciplinary team at technological, strategic and consulting levels to help our customers to obtain the best value and performance from their data.
ANALYTICS AND BIG DATA WITHIN THE SCOPE AND AT THE SERVICE OF OUR CUSTOMERS’ BUSINESS PERFORMANCE
At Lifting Group, we have developed a methodology so that our Analytics and Big Data service can coordinate the benefits of business model analysis and definition with the application of effective and adaptable solutions at a technological level. We focus mainly on the ability to identify relevant data to collect, to define models and to provide adequate information for decision-making, in a fast, rigorous and rational way.
ON WHICH ASPECTS DOES THE ANALYTICS AND BIG DATA SERVICE WORK?
Customers: Segmentation, Loyalty, Satisfaction, Recommendation, Personalization.
Marketing: Campaign and Promotion ROI Analysis, Social Media Analytics, Market Entry Analysis, Geo-location and Cross Marketing, “Next Best Action” Planning, Price Optimization.
Strategy and Business: KPI Report Definition and Creation, Decision-making, Process Analytics, Channel Analysis, Sales Point Analysis, Performance Model and Team and Operation Planning, Risk Prediction, Stock Replenishment and Purchase Flow, Portfolio Performance and Contribution to the Business: Product Range, References, Brands.
AB Testing and Model Definition: KPI Dashboards, Campaign Attribution, AB Testing Strategy, Personalization Strategy.
WHY TRUST LIFTING GROUP WITH THE ANALYTICS AND BIG DATA OF YOUR BUSINESS?
Not only because of the vision and technological and strategic knowledge we bring, but also because we are experts in business performance, Multi-Channel and Omni-Channel. At Lifting Group, we go further than providing a purely operative approach; we help and accompany our customers in the evolution and implementation of a new business management and decision-making model. We provide pragmatic solutions and models based on making our customers’ business decisions more effective and, above all, improving their business performance.