Companies that are leaders in different sectors and markets have a global strategy as well as strategies adapted to all the channels in which they are present. Ideally, a business should have a strategy adapted to all its channels, both traditional (Sales Point, Direct Sales, Distributors, etc.) and digital (Face-to-face, E-commerce, B2B E-commerce, etc.).
A lot of companies and organizations focus their attention on the results obtained at a specific moment and do not assess or analyze the global process. Carrying out an effective and efficient audit with the Lifting Group Channel Performance Audit means that the synergies among channels can be harnessed, to turn our customers into more efficient and competitive businesses and organizations.
ANALYSIS FOR EFFICIENT BUSINESS
By using the company activity’s relevant data, we carry out an audit of the different channels and a business analysis aimed at defining appropriate and efficient trade and marketing strategies. Our customers enhance the performance of their businesses thanks to the actions defined during the analytic process. This turns them into more intelligent, competitive and differentiated companies.
ON WHICH ASPECTS DOES LIFTING GROUP’S CHANNEL AUDIT WORK?[one_half]
Defining the channels’ implementation scope within the business strategy.
Data audit and processes to obtain it.
Channel optimization by using provided data, to increase conversions/sales, satisfaction and loyalty.
Defining recurrent analysis models.[/one_half][one_half_last]
Defining analytic systems and technology.
Defining the value transmission map in all the customers’ business areas.
Analysis of purchase frequency, sales channel visits, sales point performance (on the online channel with shopping cart abandonment, A/B Testing, Usability, etc.).
Defining a corrective and optimizing measure application methodology[/one_half_last]
WHY TRUST LIFTING GROUP TO CARRY OUT A CHANNEL PERFORMANCE AUDIT?
Our staff is specialized in each of the channels (we have experts in e-commerce, retail, omni-channel, digital marketing, loyalty, technology, operations, analytics, trade strategy, sales team performance, etc.) and they also have the ability and experience to provide a global and strategic vision to the different channels, creating synergies among them and defining the business attribution models per channel.