At Lifting Group, we have specialized staff in strategy and presence development, as well as Online Channel business. In the same way as for Channel Performance Audits, our success is based on two key elements:
Knowing the capability and scope of the Online Channel
Identifying and defining our customers’ capability and business scope in the Online Channel
The first point is the basis of our staff’s DNA, thanks to their specific knowledge of performance capacity and business generation through the Online Channel. We do this through other services, such as Online Marketing Management Outsourcing and the rest of Digital Area services, Expansion/Attraction scope, Externalization, User/Experience and Digital Development.
ANALYSIS FOR AN EFFICIENT BUSINESS IN A DYNAMIC CHANNEL SUCH AS THE ONLINE CHANNEL
By using the company activity’s relevant data and its previous steps in the online channel, we carry out an action performance and evolution audit. This analysis is aimed at defining appropriate and efficient sales and marketing strategies. Additionally, we make a benchmark (Market Research) by analyzing not only the environment from the consumer/customer’s point of view but also from the competitors’.
Our customers obtain a better performance from their businesses thanks to the actions defined during the analytic process and become more intelligent, competitive businesses in their markets, which differentiates them from other organizations.
ON WHICH ASPECTS DOES LIFTING GROUP’S ONLINE CHANNEL AUDIT WORK?
Defining the Online Channel’s implementation scope within the business strategy.
Analyzing the business and scenario models for the Online Channel.
Data Audit and processes to obtain it.
Channel optimization by using provided data, to increase conversions/sales, satisfaction and loyalty.
Defining a technological analysis and roadmap: implementation of improvements, tools, processes, functionalities, etc.
Defining recurrent analysis models.
Defining the value transmission map in all the customers’ business areas.
Defining a corrective and optimizing measure application methodology.
WHY TRUST LIFTING GROUP TO CARRY OUT AN ONLINE CHANNEL PERFORMANCE AUDIT?
Our specialized staff in Online Channel know its scope and success models to perfection, since they not only analyze it but also implement actions through other services for the model’s objective achievement. In this way, they not only make sure to identify capabilities, strong and weak points, and objectives, but also that the strategy will be based on an implementation roadmap that is fully focused on Online Channel objective achievement.