At Lifting Group, we have specialized staff in strategy and development of presence in the Retail Channel. To do so, as in Channel Performance Audits and Online Channel Performance Audits, our success is based on two key elements:
Knowing the Retail Channel capacity, scope and complexity.
Identifying and defining the capacity and scope of our customers’ businesses in the Retail Channel.
The first point is the basis of our team’s DNA, since we have staff and the knowledge to define performance capacity and business generation through the Retail Channel, mainly because we have experience not only in model definition, scope or retail strategy but also because we have experience in:
Definition and Analysis of business models with sales point/retail
Staff sales training
Sales point visual merchandising and communication
Expansion models (internationalization, franchise, own expansion, etc.)
ANALYSIS FOR AN EFFICIENT BUSINESS IN A COMPLEX CHANNEL SUCH AS THE RETAIL CHANNEL
If all companies and organizations are different in their objectives and the way they achieve them, they are even more different regarding their organization. The Retail Channel joins the complexity of managing staff, customers, operations, competitors, environment, etc.
Firstly, we analyze our customers’ situations with the objective of identifying:
In which moment of efficiency/profitability the business is
In which situation and what factors affect its market and environment
The operative model and best practice
By using the company activity’s relevant data and its previous steps in the retail channel, we carry out an action performance and evolution audit, aimed at defining appropriate and efficient sales and marketing strategies. Additionally, we make a benchmark (Market Research) by analyzing not only the environment from the consumer/customer’s point of view but also from the competitors’.
ON WHICH ASPECTS DOES LIFTING GROUP’S RETAIL CHANNEL AUDIT WORK?
Defining the Retail Channel’s implementation scope within the business strategy.
Retail channel optimization by using provided data, to increase conversions/sales, satisfaction and loyalty.
Defining an analysis and roadmap: implementation of improvements, tools, processes, functionalities, training, communication actions, expansion, etc.
Defining recurrent analysis models.
Defining the value transmission map in all the customers’ business areas and channels.
Defining a corrective and optimizing measure application methodology.
WHY TRUST LIFTING GROUP TO CARRY OUT A RETAIL CHANNEL PERFORMANCE AUDIT?
Our staff is specialized in Retail and knows the scope and success models of the sales point in its different formats (assisted sales, lineal sales, B2C services, etc.) to perfection, since they not only analyze but also, through other services, implement actions to achieve the model’s objectives. In this way, we can ensure that we successfully manage the complexity of the channel for our customers.