Transferring a brand’s values and proposal to one of the most important points of contact of any brand. Packaging. It has an important role in branding and sales since it transfers to the consumer the proposal of value for sale, from a deep knowledge of its context and a hierarchy of the visual and verbal messages that will stimulate the purchase decision. That is what our Imagine Creative Ideas creative team and our Lifting Group consultants do. Achieving Creativity + Effectiveness when constructing packaging allows us to provide a strong base to transmit values, a positioning and a personality that their target audience will perceive, understand, and decide to acquire.
The creative team works as a packaging agency, stating our main priority as reflecting the products’ personality and strengthening their communication and appearance. We share our passion and discipline by designing captivating packaging.
We have experience and knowledge in the different sectors: premium, cosmetic, gourmet, promotional, strategic, among others. When developing packaging, we take a 360º position. We think and study from the artistic point of view to the most commercial one, taking into account our clients’ every need, so everything is accurately represented on the final piece.
DESIGN IS SUBJECTIVE AND SUBTLE, BUT AT THE SAME TIME VERY POWERFUL TO MANAGE TO TRANSMIT VALUES AND PERCEPTIONS TO THE ENVIRONMENT. WE DEVELOP THE DESIGN AND IDENTITY OF:
- Product Design
- Product range/family
- Premium Packaging
- Welcome Pack
- Sample Collection
- Special, limited and numbered editions
- Packaging for product launches
HOW CAN LIFTING GROUP HELP YOUR BUSINESS TO CREATE A WINNING PRODUCT AND BRAND IDENTITY?
A brand cannot be constructed in just two days. Its development must be vibrant, and above all, constant and consistent over time. That is why, at Lifting Group, thanks to our ability to bring creativity, effectiveness, and value, we throw ourselves into each project to achieve the success and gain the confidence of our clients.
We believe that the way we transmit values, experiences, and associations surrounding a product range and packaging is fundamental; and it is becoming more important every day. This is because, with the raised competition and an increasingly mature market, the ability to transmit emotions and feelings is the most important thing in a world dominated by technology.
Because both our creative team and the specialized consultants’ team are 100 % focused on providing that brand and product experience that makes our clients stand out and differentiate themselves from their competitors. This leads them to generate engagement with their audience, as well as helping them to achieve greater market penetration.