Perfumeria VIP

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PerfumeriaVIP, from their beginnings to the point of being among the leaders in Spain.

PerfumeriaVIP is one of the leading portals in perfume and cosmetic product sales in the Spanish market. Their mission consisted of offering perfume and cosmetic products at very competitive prices as well as dedicating maximum attention to customer service.  Our mission has involved defining the corporate branding and a strategy for positioning online as well as offline, focusing on the success of the business which has increased sales by 150%.

 

 

 

 

NEEDS

  • To define a strategy and line of business through the online channel that will position them as a business leader in commercial volume and achievement of results.
  • Develop a brand identity and define a communications strategy add value to the brand.
  • Develop client loyalty policies to improve all aspects of the buying experience.
  • Define a customer service strategy.
  • Develop a plan and strategy for the distribution of newsletters, segmenting and managing a database with the company’s clients.
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RESULTS

  • Increase in web traffic of 45 %.
  • Increase in annual sales of 150 %.
  • Increase of 25 % in cellular traffic.
  • Positioning of the portal among the 5 Top of Mind in Perfumes and cosmetics products sold online in Spain.
  • Improvement of online reputation and the perception by the client.
  • Improvement in client communications and dissemination of special offers.
  • Diversification of brands. Creation of the website Tiendaperfumes.
  • Inauguration of the first physical point of sale.
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SERVICES DEVELOPED