Have you ever stopped to think about the concepts UX & UI? Do you know what they really mean, or do you think these concepts don’t suit you? In this article we will detail these two acronyms because sometimes we tend to think that UX (User Experience) and UI (User Interface) are the same thing but they are not! Both work together and are essential to create a good user experience but they are very different parts of the process.
Relying on a UX & UI agency means not only improving user satisfaction but also knowing in detail the profile of your potential customer. Improved usability and a positive user experience translates into an increase in conversions which means an increase in sales.
But what does each one mean?
UX (User Experience) refers to the experience that any user has when interacting with a digital platform, device, application, etc. We could say that it is the result of what they do, what they think and fundamentally what they feel. The combination of these actions is what is understood as the user experience.
UI (User Interface) refers to the means through which the user communicates with a system. In other words, the user interface design is responsible for translating the UX into an attractive experience through the product interface by means of the Look&Feel, personality, interactions, color, etc. This user interface puts into practice all the decisions taken in the phases of information architecture, visual design and interaction design that have been previously defined in the UX Design process.
What are the main differences?
Both designs take into account the thoughts and emotions of users while they visit the website to achieve the best user experience and usability. The conjunction of UX & UI design is what makes the user feel comfortable on a website and make use of it. For this reason, these two concepts must be perfectly integrated, maintaining a fluid communication at all times.
At the end of the day, we can say that while UX design is in charge of transforming the web so that the user can easily find what he/she is looking for, UI design is in charge of making this path attractive and pleasant.
Why count on a UX & UI Agency for a digital strategy?
On many occasions companies make the mistake of allocating most of the resources of their digital strategy in actions focused on acquisition and loyalty, without taking into account that conversion is the key factor for other digital strategies to make sense.
Having a partner with experience in UX & UI design on the playing field to develop your website is essential to differentiate yourself in the online environment and allow your brand to continue to grow. Some advantages of why invest in UX & UI design:
- Increased sales
- Increased conversion rate
- Improve user satisfaction
- Allows you to know in detail the profile of your target audience
- Reduce abandonment rate
- Helps user retention
- Improves SEO positioning
As experts in this area, the first thing we do is to carry out an initial audit in order to know your brand, objectives and needs. As professionals we know that these steps are vital to define the strategy that will later be reflected in the development of your website.
Through constant and meticulous work, our experts will be able to make your website a reality and achieve the expected results.
What techniques do we use at Lifting Group?
- Web analysis
- Usability tests
- Heat maps
- Session recording
- Five-second tests
- Surveys (online and offline)
- Heuristic expert evaluations
- A/B testing
- AMP (Accelerated Mobile Pages)
Relying on us means counting on:
- Expert consultants. We have a team of experts capable of optimizing the improvement of usability and user experience on the web.
- Guaranteed results. You will see how the indicators will begin to receive improvements because we know what actions will get positive results.
- Proven methodology. We have a unique work methodology, proven by many clients.
- Aligned with your strategy. We are able to understand your needs and we focus on working towards common goals.
If you are interested in finding out if your website has all the best practices for a good UX & UI, or you are looking to optimize the web design of your page, do not hesitate to contact us, we are the Partner you are looking for!