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Top tips for influencer marketing success in 2022
According to the latest influencer marketing statistics, 76% of brands are planning to increase their budget for influencer marketing over the next few years. This is further strengthened by the continued saturation of the channel as 80% of B2C brands are currently using or are planning to use influencer marketing as part of their strategy.
How to have a branding consultant can help increase the value of your business
Definition of the value proposition The branding consultancy will be in charge of starting the definition of the value proposition. This is based on making a clear promise to our potential client, focused on solving a specific problem or need. This promise must be unique and must be able to respond to the approach that […]
Remarketing | And how to reconnect with your customers
Within a digital marketing plan, the Remarketing strategy is essential, since it allows you to recover those clicks that do not solve the objective in a single visit. So as a brand, your duty is to remind your users that you are still there providing them with valuable content.
Buyer Persona, the key piece for any Inbound Marketing strategy.
The Buyer Persona is the representation of an ideal customer model or to identify those that we may have, it must also be borne in mind that there is not always a single Buyer, but there may be more than one since each person has tastes and characteristics different.
Lifting Academy | Why is it important to take care of your online reputation?
Those companies that dedicate their efforts to working on online reputation in the same way as they do with other business areas have much to gain. Being able to gain the trust of potential customers almost always leads to increased sales and conversions.
Lifting Academy | Monitor KPI’s in Google Ads?
The training was intended for all those teams that manage clients with Google Ads accounts, and for professionals who want to become familiar with the Google platform.
Lifting Academy | TikTok and other trending networks. How to get the most out of them?
For this Academy our Social Media team focused on exposing and reporting the latest trends in Social Networks, placing special emphasis on the success of Tik Tok and what this platform can give of itself.
Lifting Academy: How to create a product on Amazon?
For this new Academy, we decided to focus on how to create a product on Amazon and what strategies and actions to use depending on the stage of the product. The reason why we decided to do this Academy was because most of our teams manage, design and implement internalization strategies for clients on a daily basis.
Mailchimp training session for the Lifting Group team
Nerea Gutiérrez, head of the Lifting Group design team, is conducting a training session for the team to design newsletters from Mailchimp At Lifting Group we believe that in order to continue providing the best service to our clients, we must always be up-to-date on the latest technological trends and we must continue to train our […]
Top tips for influencer marketing success in 2022
According to the latest influencer marketing statistics, 76% of brands are planning to increase their budget for influencer marketing over the next few years. This is further strengthened by the continued saturation of the channel as 80% of B2C brands are currently using or are planning to use influencer marketing as part of their strategy.
How to have a branding consultant can help increase the value of your business
Definition of the value proposition The branding consultancy will be in charge of starting the definition of the value proposition. This is based on making a clear promise to our potential client, focused on solving a specific problem or need. This promise must be unique and must be able to respond to the approach that […]
WordPress: A powerful CMS capable of creating personalized experiences
At Lifting Group we have the expertise and knowledge of having worked with most of the technologies on the market in web projects, portals, Ecommerce and web applications, allowing us to choose the technology that best meets the requirements of the digital project.
Marketing Consulting: Why is it so necessary to have a marketing strategy for your business?
Having a marketing consultancy is essential for any company that seeks to differentiate itself from its competitors. To develop a flexible and solid strategy, you need a deep knowledge of the channels, tools and techniques that allow you to create an effective market presence capable of boosting your business.
Buyer Persona, the key piece for any Inbound Marketing strategy.
The Buyer Persona is the representation of an ideal customer model or to identify those that we may have, it must also be borne in mind that there is not always a single Buyer, but there may be more than one since each person has tastes and characteristics different.
Inbound Marketing: the perfect content for each phase of the conversion funnel
If we want to grow, we have to take steps that make sense. In other words, every action has to pursue a clear, contrastable objective that we can work on in the future. That’s why when we create any content, we should define beforehand what we want to achieve. “Why do we write these blog […]
The secret of Inbound Marketing or how to reach a target audience without investing a fortune
Inbound Marketing Strategy is known because it gives marketing specialists access to actions, tools and strategies such as SEO, Social Networks, Online Reputation and Public Relations, that are very useful in promoting the brand. These are tools that enable the target audience to be very well segmented, and are characterized by a high return of […]
Lifting Academy: How to create a product on Amazon?
For this new Academy, we decided to focus on how to create a product on Amazon and what strategies and actions to use depending on the stage of the product. The reason why we decided to do this Academy was because most of our teams manage, design and implement internalization strategies for clients on a daily basis.
Amazon 3: How to sell more on Amazon?
In our previous articles, we have been discussing the different options that exist to sell on Amazon, and how to start operating. Once this information has been captured, we will give you some tips on how to position yourself and increase your sales, in short, we will teach you how to do a good SEO and achieve those long-awaited goals!
Amazon 2: How do I start selling on Amazon?
In our previous post we told you about the options that exist for selling on Amazon and what it implies for a business (type of seller, logistical formulas, rates and the pan-European program). Once you know the different alternatives to operate on Amazon, let's get down to business: how to start selling on Amazon.
Amazon 1 : What options do I have to sell on Amazon?
If you are considering selling your products on Amazon but do not know how to do it -or if it would be worthwhile for you to do so-, it is essential that you know how the largest marketplace on the Internet operates. To do this, we broke down for you the key factors to take into account to assess whether it would be profitable for you to sell on Amazon according to the fees for operating, the type of product, the demand, the competition and the price.
As the contracting of a Marketing Outsourcing service means to bet on a strategic Partner with the necessary expertise and knowledge.
Our Lifting Group teams also have the advantage of benefiting from the services and teams of its other divisions, in terms of consulting, digital services, operations, online web development and design. Thanks to this cooperation, the team can adapt to the multidisciplinarity required for each external marketing project.
Marketing Outsourcing: Marketing strategy, leadership and implementation
Lead, define, and implement…being responsible for the strategic management of a company in the area of marketing is a task that requires specialization, experience, creativity, and a high level of analysis skills for defining the adjustments necessary for making a success of the objectives. More and more companies are deciding to contract companies dedicated to […]
Marketing Outsourcing, all aboard. An external team that brings more value to businesses than an internal one
To stand out and be successful in the competitive environment of the current market, having highly specialized teams capable of offering strategic answers to each project or business’ concrete needs, is fundamental. The Marketing Outsourcing Services are precisely thought out to offer companies and organizations higher agility and new capacities to carry out these strategic actions, […]
Remarketing | And how to reconnect with your customers
Within a digital marketing plan, the Remarketing strategy is essential, since it allows you to recover those clicks that do not solve the objective in a single visit. So as a brand, your duty is to remind your users that you are still there providing them with valuable content.
Advice for improving conversions in Google Adwords.
Google Adwords is an excellent online marketing tool for offering your products and services to your target public with the possibility of highly detailed segmenting. However, many businesses find it difficult to achieve conclusive results, and that is when Adwords turns into a financial abyss for them. Here at Lifting Group we have years of […]
How do I index my page on Google?
Web positioning is essential in order to generate traffic to any page or website that we are working with and whose visibility we want to heighten. At Lifting Group it is very present in our services, and we believe that it is essential to lead our clients’ websites to succeed and grow. One of the […]
Local SEO: How can we gain visibility and drive traffic to the point of sale?
Most likely this is the first time you have heard of this and nobody has explained it to you. That’s why, at Lifting Group, we want to tell you what it is and how local SEO can help to position your company on the Internet. Many people think that when they do SEO they are […]
SEO advice for making an ecommerce business successful
Although ecommerce remains simply a web platform, it has its own parameters. Positioning ecommerce in Google requires specific knowledge of ecommerce SEO positioning. Here, we group two kinds of technique which make the difference: ECOMMERCE AND LANDING CONTENT / SEASONAL PAGES One of the problems that crops up in ecommerce content is seasonality. The […]
Linkbuilding, a powerful SEO tool
At Lifting Group, we are constantly pursuing new knowledge. Our philosophy drives us to work each day to be the best in our sector. This has led us to be a leader in the consultancy and agency industry, making us the best partner for our clients. In this post, we’d like to share information about […]
Top tips for influencer marketing success in 2022
According to the latest influencer marketing statistics, 76% of brands are planning to increase their budget for influencer marketing over the next few years. This is further strengthened by the continued saturation of the channel as 80% of B2C brands are currently using or are planning to use influencer marketing as part of their strategy.
Lifting Academy | TikTok and other trending networks. How to get the most out of them?
For this Academy our Social Media team focused on exposing and reporting the latest trends in Social Networks, placing special emphasis on the success of Tik Tok and what this platform can give of itself.
What is Instagram Reels and how to take advantage of it in your social media strategy?
For this new post, we want to talk about Instagram Reels and how you can incorporate it into your next digital strategy. In most digital platforms today, video is getting the most traction and engagement and that means for many brands, reinventing themselves and adapting to the new times.
How to start increasing the visibility of your company on linkedin
Learn how to improve your LinkedIn company profile. In this article we detail some tips and steps to follow to increase your visibility by 100% and start getting the desired results. Highlight what you do best, your skills and strengths as a company.
UX & UI Agency: Conversion at the core of Digital Strategy
Relying on a UX & UI agency means not only improving user satisfaction but also knowing in detail the profile of your potential customer. Improved usability and a positive user experience translates into an increase in conversions, which means an increase in sales.
From screen to screen to get to the final conversion
On the way to work on the Number 37, while you are reading the newspaper, you see an advertisement for a new Japanese restaurant that has just opened near to the next stop. Maki are your weak point, so you click to view what it is like and to find out what the restaurant is […]
HOUSTON… we have a conversion problem!
This famous phrase was uttered by the astronaut Jack Swigert on 13 April 1970 aboard Apollo 13 and is repeated to us by some of our clients when they fail to achieve the expected results in their online project, and trust in our team to take care of it. For us, Jack Swigert is the […]
User Experience, the cornerstone of your Digital Strategy
Offering an enriching, pleasant and satisfactory experience to the user is the main objective that should be fulfilled on any web page, online shop or application nowadays. Our duty as marketing professionals in the Digital Channel is to assure its optimum quality, which is why we employ a series of techniques to analyze, assess, and […]
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