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Specialized Marketplaces
When we talk about a niche or specialized marketplace, we refer to a marketplace where the products we can find are specialized in a specific product category. The purpose of these marketplaces is to reach a specific public that demands this type of products…
Paula Masip
Brand Corporate
Amazon and its business model and growth
Amazon is probably one of the largest marketplaces on the market. His company, which began with the sale of books, led to one of the most expanding companies in the marketing of products and services online. But how does Amazon really work inside?….
Elisabeth Sala
Brand Builder
What is the business model of Marketplaces like?
Today many users buy and sell products through Marketplaces. This type of business offers many opportunities for both those who want to sell their products and those who want to find products at more competitive prices. Thanks to the boom that these Marketplaces are having, this type of business is growing by leaps and bounds.
Paula Masip
Brand Corporate
What tools can help you during the Design Thinking process?
Design Thinking is a methodology that has been booming in business for years, its purpose is to promote innovation and creativity to find solutions to any problem that may arise in the company. Due to the high competition that many businesses are facing, innovation and creativity is being the key to stand out from the competition.
Paula Masip
Brand Corporate
Differences between Inbound marketing and content marketing
Marta Buira
Digital Marketing | Team Leader
Lifting Academy | Approach to Inbound Marketing
At Lifting Group, within our Digital Marketing area, we work on Inbound Marketing focusing on achieving any objective proposed by the client. Thanks to its expertise and know-how, the team has carried out an academy on some of the most important data in Inbound Marketing and how we at Lifting Group put it into practice.
Lifting Academy | Benchmarking, a strategy to learn from the best
For this training given by our Team Leader of the Marketing Outsourcing department, Toni Padrell, we reinforced the knowledge about benchmarking, what benefits it can bring to the company and how to put it into practice in the most effective way.
Lifting Academy | Why is it important to take care of your online reputation?
Those companies that dedicate their efforts to working on online reputation in the same way as they do with other business areas have much to gain. Being able to gain the trust of potential customers almost always leads to increased sales and conversions.
Lifting Academy | Monitor KPI’s in Google Ads?
The training was intended for all those teams that manage clients with Google Ads accounts, and for professionals who want to become familiar with the Google platform.
Inbound Marketing B2B: What is the best strategy?
Inbound Marketing is a valuable tool for B2B businesses (business to business), focused on attracting customers through the creation of valuable content. From Lifting Group we have created this article to show you which are the best strategies to implement.
Karina González
Team Consulting
Mailchimp training session for the Lifting Group team
Nerea Gutiérrez, head of the Lifting Group design team, is conducting a training session for the team to design newsletters from Mailchimp At Lifting Group we believe that in order to continue providing the best service to our clients, we must always be up-to-date on the latest technological trends and we must continue to train our […]
Specialized Marketplaces
When we talk about a niche or specialized marketplace, we refer to a marketplace where the products we can find are specialized in a specific product category. The purpose of these marketplaces is to reach a specific public that demands this type of products…
Paula Masip
Brand Corporate
Amazon and its business model and growth
Amazon is probably one of the largest marketplaces on the market. His company, which began with the sale of books, led to one of the most expanding companies in the marketing of products and services online. But how does Amazon really work inside?….
Elisabeth Sala
Brand Builder
What is the business model of Marketplaces like?
Today many users buy and sell products through Marketplaces. This type of business offers many opportunities for both those who want to sell their products and those who want to find products at more competitive prices. Thanks to the boom that these Marketplaces are having, this type of business is growing by leaps and bounds.
Paula Masip
Brand Corporate
What tools can help you during the Design Thinking process?
Design Thinking is a methodology that has been booming in business for years, its purpose is to promote innovation and creativity to find solutions to any problem that may arise in the company. Due to the high competition that many businesses are facing, innovation and creativity is being the key to stand out from the competition.
Paula Masip
Brand Corporate
15 Digital Marketing platforms and tools
Nowadays we can say that it is almost mandatory for companies to be present in the digital environment, since the Internet has become the main source of information for society and the ideal place to find potential customers, so it will be essential to have good digital tools to make it easier for us.
Pol Oñate
Team Marketing Digital
Differences between Inbound marketing and content marketing
Today there is a lot of confusion with the different existing techniques within Digital Marketing, within these we find Inbound marketing and content marketing, being closely related but instead they do not have the same objective, nor do they work with the same tools. . In this blog we explain it to you and give you examples to make each of them clear.
Marta Buira
Digital Marketing | Team Leader
Inbound Marketing B2B: What is the best strategy?
Inbound Marketing is a valuable tool for B2B businesses (business to business), focused on attracting customers through the creation of valuable content. From Lifting Group we have created this article to show you which are the best strategies to implement.
Karina González
Team Consulting
Why should we use digital marketing tools in any inbound strategy?
We must have the best digital marketing tools, to help us with the measurement and analytical work that is essential to carry out before any marketing action.
Gonzalo Guerra
Senior Marketing Digital
The influence of attribution models on the following results: How to choose the most suitable one for our Social Media strategy?
Gonzalo Guerra
Senior Marketing Digital
Lifting Academy: How to create a product on Amazon?
For this new Academy, we decided to focus on how to create a product on Amazon and what strategies and actions to use depending on the stage of the product. The reason why we decided to do this Academy was because most of our teams manage, design and implement internalization strategies for clients on a daily basis.
Amazon 3: How to sell more on Amazon?
In our previous articles, we have been discussing the different options that exist to sell on Amazon, and how to start operating. Once this information has been captured, we will give you some tips on how to position yourself and increase your sales, in short, we will teach you how to do a good SEO and achieve those long-awaited goals!
Amazon 2: How do I start selling on Amazon?
In our previous post we told you about the options that exist for selling on Amazon and what it implies for a business (type of seller, logistical formulas, rates and the pan-European program). Once you know the different alternatives to operate on Amazon, let's get down to business: how to start selling on Amazon.
Amazon 1 : What options do I have to sell on Amazon?
If you are considering selling your products on Amazon but do not know how to do it -or if it would be worthwhile for you to do so-, it is essential that you know how the largest marketplace on the Internet operates. To do this, we broke down for you the key factors to take into account to assess whether it would be profitable for you to sell on Amazon according to the fees for operating, the type of product, the demand, the competition and the price.
As the contracting of a Marketing Outsourcing service means to bet on a strategic Partner with the necessary expertise and knowledge.
Our Lifting Group teams also have the advantage of benefiting from the services and teams of its other divisions, in terms of consulting, digital services, operations, online web development and design. Thanks to this cooperation, the team can adapt to the multidisciplinarity required for each external marketing project.
Marketing Outsourcing: Marketing strategy, leadership and implementation
Lead, define, and implement…being responsible for the strategic management of a company in the area of marketing is a task that requires specialization, experience, creativity, and a high level of analysis skills for defining the adjustments necessary for making a success of the objectives. More and more companies are deciding to contract companies dedicated to […]
Marketing Outsourcing, all aboard. An external team that brings more value to businesses than an internal one
To stand out and be successful in the competitive environment of the current market, having highly specialized teams capable of offering strategic answers to each project or business’ concrete needs, is fundamental. The Marketing Outsourcing Services are precisely thought out to offer companies and organizations higher agility and new capacities to carry out these strategic actions, […]
Remarketing | And how to reconnect with your customers
Within a digital marketing plan, the Remarketing strategy is essential, since it allows you to recover those clicks that do not solve the objective in a single visit. So as a brand, your duty is to remind your users that you are still there providing them with valuable content.
Advice for improving conversions in Google Adwords.
Google Adwords is an excellent online marketing tool for offering your products and services to your target public with the possibility of highly detailed segmenting. However, many businesses find it difficult to achieve conclusive results, and that is when Adwords turns into a financial abyss for them. Here at Lifting Group we have years of […]
Differences between Inbound marketing and content marketing
Today there is a lot of confusion with the different existing techniques within Digital Marketing, within these we find Inbound marketing and content marketing, being closely related but instead they do not have the same objective, nor do they work with the same tools. . In this blog we explain it to you and give you examples to make each of them clear.
Marta Buira
Digital Marketing | Team Leader
Digital Marketing Tools, the trends of 2022
Today we have infinite marketing tools that can help us boost our business, which is why we find ourselves with the enormous challenge of choosing which ones are appropriate according to the type of each business. In this article we are going to mention which Digital Marketing tools are trending this 2022 and which ones are the best for your model.
Paula Masip
Brand Corporate
The 7 best SEO extensions for Chrome
SEO extensions for Google Chrome have become an essential tool for any SEO positioning job, be it audit, analysis or review.
Carlos Salas
Team Marketing Digital
Inbound Marketing B2B: What is the best strategy?
Inbound Marketing is a valuable tool for B2B businesses (business to business), focused on attracting customers through the creation of valuable content. From Lifting Group we have created this article to show you which are the best strategies to implement.
Karina González
Team Consulting
Inbound Marketing B2B: What is the best strategy?
Inbound Marketing is a valuable tool for B2B businesses (business to business), focused on attracting customers through the creation of valuable content. From Lifting Group we have created this article to show you which are the best strategies to implement.
Karina González
Team Consulting
Social Media content: Specific guide for the restaurant sector!
We're going to tell you what type of content you should publish on each social network if you're in the restaurant sector.
Pol Oñate
Team Marketing Digital
Social SEO: How social media help positioning
Social SEO | Combinar tu estrategia SEO con tus redes sociales tiene beneficios para ambos canales de marketing digital | Lifting Group
5 Tips para conseguir que tus publicaciones en Social Media tengan mayor visibilidad
Seguro que has escuchado alguna vez que las Redes Sociales son el escaparate perfecto para presentar a una marca. Este tipo de plataformas mundialmente utilizadas, tienen millones de usuarios que probablemente te interesa que se conviertan en tus clientes, pero, ¿sabes realmente cómo conseguir que tus publicaciones tengan verdadera visibilidad? En nuestro último Post de Expertise, te presentamos 5 Tips que te ayudarán a mejorar el alcance de tus publicaciones.
Aroa Paredes
Team Marketing Digital
The influence of attribution models on the following results: How to choose the most suitable one for our Social Media strategy?
Gonzalo Guerra
Senior Marketing Digital
How User Experience Affects Our Conversion Rate
Knowing the user experience helps us to understand how our customer behaves within our website. Knowing what they prefer and how they prefer it.
Gonzalo Guerra
Senior Marketing Digital
WordPress: A powerful CMS capable of creating personalized experiences
At Lifting Group we have the expertise and knowledge of having worked with most of the technologies on the market in web projects, portals, Ecommerce and web applications, allowing us to choose the technology that best meets the requirements of the digital project.
UX & UI Agency: Conversion at the core of Digital Strategy
Relying on a UX & UI agency means not only improving user satisfaction but also knowing in detail the profile of your potential customer. Improved usability and a positive user experience translates into an increase in conversions, which means an increase in sales.
From screen to screen to get to the final conversion
On the way to work on the Number 37, while you are reading the newspaper, you see an advertisement for a new Japanese restaurant that has just opened near to the next stop. Maki are your weak point, so you click to view what it is like and to find out what the restaurant is […]
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