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Aura Group, nuevo cliente Marketing Outsourcing
Aura is a company set up by a team of proven experience and recognition in the technological sector especially in the definition and implementation of digital transformation processes and consolidation of integrated digital processes in companies of different types, both large and medium sized. Its founders met in previous projects and, motivated by the same passion, decided to […]
Planeta Formación y Universidades, Marketing and Strategic Consultancy Plan project
Planeta Formación Universidades is one of the brands belonging to Grupo Planeta, its activities focus on offering high quality training via universities and well known vocational training centres, such as Ostelea, EAE, OBS, Deusto Salud, Deusto Formación, etc. Its activities cover Vocational Training, , Continuous Training and University Training. It is committed to the values of […]
The risks involved not taking into account the attribution models in Digital Channels.
When studying the data and main KPIs of a business, the most important thing is to make sense of the numbers and reach pertinent conclusions to be able to make the best decisions possible for the project. In Digital Channels it is like this, and just like the rest of the channels (retail, distribution, expansion, […]
Marketing Outsourcing: Marketing strategy, leadership and implementation
Lead, define, and implement…being responsible for the strategic management of a company in the area of marketing is a task that requires specialization, experience, creativity, and a high level of analysis skills for defining the adjustments necessary for making a success of the objectives. More and more companies are deciding to contract companies dedicated to […]
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